Who:Alf the Label
What:Alf the Label Ari Convertible Baby Bag
Why:
From the beautiful soft leather to the copious compartments and smart design, the Ari changing bag was a big hit with the JDA panel who felt this bag was so stylish it would far exceed its lifespan as a changing bag and end up being a much-loved handbag and laptop bag for years to come.
Blending style and practicality in equal measure this bag had a super luxurious feel and wonderful attention to detail that would please anyone who values quality and an elevated design aesthetic.
This bag has all the practical elements you need from a changing bag while looking like a designer handbag with a wonderful pared-back and luxurious feel.
Quiet luxury and elegance combined with high functionality (Hello wipeable lining!) An investment bag that will keep on giving for years.
This design has clearly been thought about and wonderfully caters to all the bits and bobs that parents need to carry around with them. I especially love the multi-way that it can be worn, plus the vegan leather offering. The balance of luxe and practically is very well done and I can imagine it making a lot of new mothers feel like they look like themselves again.
Good organisation options with interior and exterior pockets and zips.
Who:Finnson
What:Finnson Selby eco changing tote
Why:
Our judges loved this minimal style tote bag with its robust webbing style handles and contrast logo that looked extremely chic as well as being very roomy and kitted out with all the necessary pockets and accessories to make life so much easier when you’re out and about with a little one.
Made with certified GRS (Global recycled standard) 100% recycled PET Polyester and featuring a water-repellent, easy to wipe clean exterior, this bag ticked all the boxes for an eco-conscious consumer who wants a stylish looking bag that will last and last.
This brand has really mastered changing bags with contemporary style appeal. The Selby tote looks so modern – I can imagine many fashion-forward parents happily wearing it. The design is smart and caters well to parents' needs – I especially like the waterproof element for wet clothes. The double bottle holder is a real plus for longer journeys. The sustainability credentials are very impressive. You feel like you get a lot of consideration and innovation for the price tag.
The change mat is a nice addition, nice use of recycled materials.
A stylish and practical baby bag that can be used as a well-organised tote bag, well after the baby changing days are over.
Love the chic simplicity of this bag that feels reassuringly well-made and perfect for the rough and tumble of family life.
Who:VANCHI Baby Bags
What:Ida Tote + Organiser
Why:
There was a lot of enthusiasm for this pared back leather tote that comes in both sleek black and warm chestnut brown. Our judges loved the minimal and stylish design, which holds a clever removable organiser with multiple pockets and plenty of room for everything you’ll need for a day out with your baby.
The removable lining/organiser was seen as a huge advantage as not only can you clean it easily having a complete refresh whenever you want but once your changing bag days are over you can permanently remove it, leaving just the simple stylish tote which is the perfect size for a laptop or carrying day-to-day essentials.
Chic and understated. I absolutely love this bag. A great buy for anyone who wants a bag that’s practical, stylish and long-term.
A smart design that caters beautifully to multipurpose wear. This bag will take you from a shopping trip to nursery drop-off and the office. The classic, sleek design makes it versatile and easy to wear. I like the idea of the organiser which can be pre-packed and slotted in when needed. I also like that it means the tote can be worn when not in use as a changing bag. A lot of versatility for the price point.
The removable organiser is a game changer. Love the design and the versatility of this bag.
Who:Storksak
What:Stroksak Alyssa Leopard Backpack
Why:
This subtle leopard print backpack looked extremely stylish and our judges were impressed by thoughtful details including a fully padded back panel & backpack straps for ultimate comfort, the option of a detachable strap if you want to carry the bag as a shoulder bag and a clever square shaped zip allowing easy, one-hand access to what’s inside. A great option for stylish parents on the go.
I love this bag. I have carried the black version for years and it is excellent quality with just the right amount of pockets and space.
Versatile. I love the fabric which is wipeable and lightweight. The changing mat and food storage bag are nice, useful touches and make the bag feel good value for the price point.
A very considered, successful design that can easily be worn by mums and dads. The muted leopard print is chic and nice structured shape to hold things in place. Nice mini interior bag for bottles etc on the go.
