Winner:GOLD - Best Unisex Fashion Collection
Who:Fille Garçon
What:Fille Garçon Signature Leather Collection
Why:
This collection caused a huge stir. The Junior Design Awards judges went wild for Fille Garçon – the winner of last year’s JDA Best Newcomer – a unique brand that balances function with creativity, allowing freedom of expression without conforming to stereotypical gendered shapes and colours. The beautifully cut, supple leather pieces wowed as did the cowboy themed prints and gorgeous co-ords. Well done on acing your second JDA Rodeo, Fille Garçon!
"Just the coolest collection ever. The western prints, the jackets. Truly outstanding. Just love, love, love. Please can you start womenswear too..."
"Completely obsessed with this brand - a new discovery to me! Absolutely beautifully made pieces that are chic but still so fun and playful. I need the leather jacket in my size!"
"A very fun and inspirational brand. The outerwear with embroidered detailing is definitely the stand out from the collection. Keep creating innovative pieces like this to differentiate yourselves in such a crowded market."
"High fashion brand. The new cotton romper range is a great addition to the line. Accessible entry pieces. Great leather embroidery."
"Wonderfully fresh and joyful clothes that you’ll never want your kids to grow out of!"
"Dressing kids for those in-between years from toddler to pre-teen can feel at best, challenging. You don’t want to patronise them with childish prints and yet you want to embrace some of the whimsy of fleeting childhood. Fille Garçon does that perfectly. Fun, quirky designs perfect for that in between stage of childhood… I would wear these too!"
"Slightly obsessed with every creative detail, embroidery, sparkle, stitching!!! Très jolies!"
Winner:JOINT SILVER - Best Unisex Fashion Collection
Who:Ducky Zebra
What:Highland Pals Collection
Why:
Beautifully made, featuring the sweetest highland theme, these soft organic cotton separates are the kind of clothes that embed themselves into children’s most joyful memories. The panel loved the ethos of this brand, that makes clothes that reinforce values of kindness, confidence and curiosity with no sniff of the gender stereotyping, that can narrow ideas about who children should be from far too early in their lives.
"A playful collection with a clear brand identity and a lovely message celebrating kindness and adventure."
"Joyful unisex clothing that kids can play in and feel inspired by. I love the Highland Pals theme, highlighting incredible wildlife and helping to create a sense of wonder around the natural world from the early years."
"The quality looks amazing and I love the retro colours of this collection ! A refreshing change for the obvious pink for girls and blue for boys."
"Really like the brand name and the durability and functionality of the pieces."
"Well done on the practical element with zips. Strong brand identity, good storytelling. Excellent finish and quality. Softness of jersey lining great idea. Embroideries are fun. Congratulations."
"An otter and a highland cow in a rowing boat? A kingfisher embroidered on a pocket? These are the details I want to see in a children’s clothing collection!"
Winner:JOINT SILVER - Best Unisex Fashion Collection
Who:BUUDADUU
What:RHYTHM IN STRIPES Collection
Why:
Apart from loving the name, Buudaduu, really got the judges talking about its fabulous, easy-to-wear patterned trousers – stripes please! – and oversized silhouettes that are cleverly designed to allow children to move comfortably and express themselves freely. The JDA panel agreed that these are clothes that every child would feel confident and happy in.
"I adore every single little piece! Can’t believe I didn’t know about this green label, such joy in every detail! I can see my kids jumping up and down in Buudaduu stripes!"
"Loved these pants. So cool. Great colours and stripes. And a new discovery for me so thank you for the intro Junior!"
"Fab fun trousers that are also practical and comfortable for playing in! The sort of trousers my girls would live in all year around."
"Really on trend, particularly with the balloon trousers. Prints are really strong and work well in terms of being unisex. Would love to see the collection expand perhaps into outerwear and accessories in matching prints."
"Naturally we love the stripes. Nice balloon shapes, easy movement and great fabrics."
"It’s so nice to see this oversized silhouette coming to childrenswear - genuinely comfortable for toddler wear and in bold and engaging patterns, they’re the ultimate cool kid accessory!"
"These are the clothes that they’ll want to wear every day. Perfect for playing in, looking cool and feeling great!"
