Winner:JOINT GOLD - Best UK & International Fashion Newcomer
Who:Tres London
What:A quietly luxurious daywear collection for children aged 6 months to 8 years.
Why:
Distinctive for its incredible attention to detail, beautiful natural fabrics and sleek tailoring, this contemporary brand really stood out to the judges who loved the brand’s clear mission to create elevated luxury fashion for families who value quality and craftsmanship. The focus on small-batch production using heritage techniques in UK based studios, really impressed the panel.
"Beautiful, premium pieces with a modern aesthetic. Would love the black bomber in adult size!"
"Extremely chic as well as thoughtful. I love Tres London’s support for Mary’s Meals and Save the Children UK."
"Great that it’s made in the UK. Well done. Good quality and pleased to see a boy-focused brand."
"A very exciting new brand to keep a close eye on! Beautiful quality and cool design."
Winner:JOINT GOLD - Best UK & International Fashion Newcomer
Who:Svante
What:Children’s Natural and Non-Toxic Activewear
Why:
If we were compiling a wish list for kids’ activewear we’d put zero microplastics, no toxic dyes and soft and stretchy natural fibres at the top! That’s exactly what Svante has prioritised with its planet and skin friendly exercise gear for kids age 4–15. Our judges loved the ethos behind this brand, the innovative plant based fabrics and the very cool designs that kids will be drawn to regardless.
"With two older children (10 and 11 years) who are highly active and love activewear I think this brand is brilliant. Actually, my 5-year-old would love it too. Great idea."
"Good stretch - lyocell is a good choice. Very soft and wearable."
"This is exactly what my daughter and her friends would love to wear for activities. Well done on capturing the moment in terms of design and an eco-friendly approach."
"A new generation of sportswear that is kid friendly, planet friendly and very on trend."
Winner:SILVER - Best UK & International Fashion Newcomer
Who:Kindred
What:A/W26 collection
Why:
Seasonless collections, gender-neutral styling and responsibly made clothing are the three pillars that set this exciting new kids’ brand apart. With the accessibility of a high street brand and the ethos of a slow fashion brand, our judges felt that Kindred brought the best of two worlds together, providing plenty of choice and excellent quality clothing designed to last and be handed down.
"I really like the oversized silhouettes and effortless style of these pieces as well as the use of sustainable fabrics and seasonless collections. It feels very modern, relevant and right for now. And a little bit 'if Cos did kidswear again' which is a good thing."
"Lovely prints, soft summer clothing, pretty and wearable. Good choice of organic cotton."
"Kindred skips the trend treadmill entirely with seasonless, gender-neutral, built-to-be-inherited clothing that somehow makes "ethical" and "genuinely stylish" shake hands instead of compromise. Sensible and cool, a rare combo, worth applauding..."
"I really love the feel of this brand that is extremely wearable but a little bit different. No cookie cutter clothes here, just pieces that will bring joy and work hard in a child’s wardrobe."
Winner:JOINT BRONZE - Best UK & International Fashion Newcomer
Who:Tots in Towelling
What:Terry-Towelling Essentials
Why:
Is there anything more satisfying than cosy, tactile terry-towelling? We don’t think so. This brand new collection of towelling separates hit the spot with our judges who could see children snuggling up in these well-cut pieces that are designed to last. Sustainably produced, kind to delicate skin, yet robust and durable, these are wardrobe staples that are both cute and practical.
"I'm a big fan of anything towelling and these pieces are very cute. Would love to see more colourways."
"Love how simple and practical these pieces are but still in fab juicy tones."
"Good use of materials and quality. Good basics. Practical."
"I am a little bit obsessed with terry-towelling! Love the nostalgic look and feel of these clothes that will make children feel cosy when it’s chilly and cool when it’s hot."
Winner:JOINT BRONZE - Best UK & International Fashion Newcomer
Who:ROOBiE
What:ROOBiE ESSENTiALS Collection
Why:
Give time-poor parents a capsule wardrobe for their kids that guarantees mix and match, cosy, comfy clothes that always look stylish and you’ll be extremely popular! Little wonder that ROOBiE ESSENTiALS really excited our judges who loved this collection of simple no-brainer outfits built around versatility, longevity, and comfort. The emphasis on longevity and reduced waste with reversible pieces and oversized fits with rollable sleeves and cuffs scored extra points.
"Cute styles and love that everything can be mixed and matched. I'd love to know more about the brand's sustainability journey, and personally I'd prefer a more understated approach to the branding on some pieces. But overall, love it."
"A really chic colour palette and easy to wear pieces that feel a bit cooler than your average!'
"Gentle colour palette, good use of reversibility."
"Low on fuss, high on style and longevity. A great new brand that parents will love."
"Love the soft cottons jersey pieces with extra built-in length so your kids don’t grow out of them in a nanosecond."
Winner:EDITOR'S CHOICE - Best UK & International Fashion Newcomer
Who:Rowdy Robin
What:Debut Collection
Why:
The judges were impressed by this debut collection of colourful, comfortable, gender-neutral garments, designed for movement and having fun! Made locally in the UK with organic fabrics, this brand was praised for putting children and planet first. The JDA panel was impressed with the clever adjustable features that give each piece a longer life and help keep pace with growth spurts.
"Maximalist mums will love these! So fun."
"Super fun designs for parents who don’t want their kids just in beige!"
"Dopamine dressing for kids. Love that is made in UK and use of materials. Playful cuts, wearable and fun. good growth considerations. Well done."
"A thoughtful collection with prints and pattern that will really appeal to children."
