Winner:JOINT GOLD -Best Children’s Fashion Retailer
Who:Shan and Toad
What:Kid’s Fashion Retailer
Why:
When a founder has seven children, you sit up and take notice! That’s seven in-house case studies to give direct feedback on clothing edits and customer experience. The feedback must have been very good because Shan and Toad has become a destination e-commerce store known for its amazing customer service and covetable mix of much-loved and emerging brands. Our judges loved the chic design of this website, the easy customer experience and the wide range of exciting brands on offer.
"Cutest picks!!!"
"A beautifully curated destination that brings together an exceptional edit of premium children’s brands with a clear point of view. The styling feels elevated and fashion-forward while maintaining quality and wearability, creating a shopping experience that feels both aspirational and thoughtfully considered. Love the branding 😍"
"A brilliant destination for modern, chic children's fashion with an edge."
"Comprehensive brand range with a variety of tastes catered for. Good website, a strong voice in luxury childrenswear."
"Whenever I need a fresh point of view on kids’ fashion I head to Shan & Toad where I know they will have beautiful edits and exciting new labels."
Winner:JOINT GOLD -Best Children’s Fashion Retailer
Who:Wilkies
What:Online Mother and Child Boutique
Why:
Our judges loved this beautifully curated online boutique that offers a distinctive blend of classic and cute pieces that will make any heart melt. Everything here feels adorable and special making it a great place to pick up a whole cohesive wardrobe or just some key pieces that will be cherished and passed down. The panel was impressed to learn about exclusive collaborations with brands like Wren and Runaround Retro, giving a point of difference to this very charming store.
"A beautiful website that is a pleasure to shop from - everything is gorgeous!"
"Wilkie’s feels like the very best independent children’s retail has to offer. Every brand and product has been selected with care, creating a beautifully cohesive edit that celebrates craftsmanship, heritage and individuality. The personal approach and distinctive eye make this feel far more than simply an online store - GORGEOUS!"
"Such pretty prints and cuts. Chic without being too grown up. Really gorgeous."
"I was so excited to see Wilkie's had entered the awards this year. A website whose edits and brands I love. It's all very @thelittlestylist! All beautifully considered and it's been wonderful to learn more about the story and ethos behind the brand."
"Such a great site. Beautiful clothes and accessories with the added bonus of gifts and toys that look really special. Bookmarked for Christmas!"
Winner:SILVER -Best Children’s Fashion Retailer
Who:The Little Sunshine Store
What:Curated Children’s Swimwear, Resort Wear, & Lifestyle Edit
Why:
The JDA panel loved the unique concept of this sunshine infused online store that supplies everything a little globetrotter could need in their suitcase, come rain, shine or snow. The judges praised the fresh contemporary feel of the site and the easy to navigate sections that make building a holiday wardrobe easier than building a sandcastle – or knocking it down!
"Such a beautiful edit! So many green labels that I love."
"A retailer with a wonderfully distinctive identity and a clear understanding of its customer. I love the travel edit, it feels cohesive, joyful and highly relevant, offering families a refreshing alternative within children’s retail."
"This is my favourite store so far. I absolutely love the colourful designs and fun prints. So fun but so practical too. I want it all!"
"Ooh they stock so many great brands! Such a wonderful one-stop-shop for everything you need on a (stylish) holiday with children."
"Great that there are clothes from tiny to twelve so you can shop for every junior member of the family here!"
"A one stop holiday shop for kids full of fun and stylish buys."
