Winner:PLATINUM - Best Heritage Children's Fashion Brand (Brands Over 10 Years Old)
Who:Rachel Riley
What:SS26 Collection
Why:
It’s no secret that our judges love Rachel Riley for timeless styles and heirloom quality, and this dress is no exception. 100% cotton for comfort, and a beautifully lined skirt make this dress both practical and beautiful in equal measure, with extra points for being machine washable, of course. Judges swooned over the Nautical stripes, puff sleeves and tiny embroidered sailboats, a nostalgic trip to the seaside all wrapped up in Rachel Riley’s unmistakable style.
"When I think of Rachel Riley I think classic royal style and beautifully crafted childrenswear. A true heritage brand. I love all of the nautical detailing in this collection - I'm a big fan of sailor style."
"A true British heritage brand that has remained remarkably consistent in both quality and aesthetic. Rachel Riley proves that timeless design, beautiful craftsmanship and thoughtful attention to detail never go out of style."
"You can’t beat this brand if you’re looking for beautiful traditional children’s wear."
Winner:GOLD - Best Heritage Children's Fashion Brand (Brands Over 10 Years Old)GRECH & CO.
Who:GRECH & CO.
What:Pieces Of Everyday Magic
Why:
Judges had a lot to say about this evergreen collection from GRECH & CO. The dreamy colour palette scored highly, as did the brand’s thoughtful design philosophy. Instead of following passing trends, these pieces are made to stand the test of time in both quality and appearance – think trailing florals and warm ginghams paired with unexpected flourishes; soft ruffles or a little heart cut-outs. If you are looking to build a true capsule wardrobe for your littles, this is the place to start.
"A beautifully considered brand with a thoughtful philosophy centred around lasting design rather than seasonal trends. The emphasis on timeless pieces, everyday wearability and emotional connection creates a strong heritage feel, with collections that encourage longevity and meaningful wardrobes. Such beautiful colour palettes."
"I'm such a big fan of this brand. Everything they create feels thoughtful and beautifully executed. From distinctive colour palettes to cute prints. It feels fresh, modern and instantly recognisable, a standout brand."
"The prints are definitely timeless and I can see how these would have a longer lifecycle. Love the lifestyle shoot imagery, really elevated. Sunglasses and swimwear are the stand out categories for me. I think this is where the brand could really differentiate themselves."
