Fashion Awards 2026 / Junior Design Awards / 22 September 2026

Best Eco Children’s Fashion Brand | Junior Design Awards 2026

The Junior Design Awards celebrate the very best in design, innovation and style. Discover the winners of best eco children's fashion brand and find out what impressed our expert judging panel.

Junior Magazine Fashion Awards 2026 Best Eco Baby/Baby Fashion Brand | Junior Design Awards 2026

Winner:GOLD - Best Eco Children's Fashion Brand

Who:Double Denim Kids

What:One‑of‑a‑Kind Children’s Clothing Made from Vintage and Reclaimed Fabrics

Why:

Our judges fell head over heels with these one-of-a-kind pieces handmade in London from vintage fabrics. Every piece is made to order and has little variations to make them as unique as the children who wear them. Our panel couldn’t stop talking about the super fun fringed details that would be perfect for mini festival goers, and absolutely loved the denim shorts too! This is clothing made with love, to be loved.

"Couldn’t love this brand more! The story behind it and how fun and playful the pieces are. A breath of fresh air in the world dominated by fast fashion!"

Florrie Thomas Stylist and Brand Consultant, @florriet

"Super fun designs, the denim really stands out for me. Love the concept, we are definitely in need of more slow fashion within kidswear!"

Naomi Alderton John Lewis Buyer, @johnlewis

"Fabulous brand, well sourced and contrasted prints. Pleased to have seen the range. Good quality production. Well done for making in London."

Polly George, Rheanna Lingham and Kaoru Parry, co-founders and buyers @lunaandcurious

Winner:SILVER - Best Eco Children's Fashion Brand

Who:Shooshon

What:The Evergrow System

Why:

Shooshon wanted to create something that would redefine sustainability in children’s clothing and challenge the design of garments that are outgrown rapidly, their solution? The Evergrow System. Our panel was wowed by the thoughtfulness of these pieces, designed to span multiple growth stages with the help of clever adjustable shoulder and side fastenings and foldable cuffs. Not only are these pieces practical, they are beautiful and soft thanks to the merino wool too!

"Beautiful pieces with such attention to detail. Commercially well priced for the level of quality. The brand story is really lovely."

Naomi Alderton John Lewis Buyer, @johnlewis

"Heritage knits. Nice traditional shapes and colour palette. Good consideration of nappy sizes."

Rheanna Lingham Co-founder of Luna & Curious, @lunaandcurious

"Adorable knitwear collection for the chicest kids in town."

Florrie Thomas Stylist and Brand Consultant, @florriet