Winner:GOLD - Best Eco Baby Fashion Brand
Who:Kitz Heimat GmbH
What:CoZy Vibes
Why:
Kitz Heimat’s CoZy Vibes collection delivers unbeatable snuggleability paired with artful crafting and smart, temperature-regulating materials. Our panel was impressed with the range available from perfect base layers to cosy jackets and overalls to see them through every season. Our panel also praised the beautiful neutral tones of the pieces,  making them endlessly wearable and easy to style.
"A beautiful, considered baby brand with premium materials and sustainability at its core. My youngest lived in her Kitz Heimat suit as a baby - the softest piece, a timeless design and clearly made to last."
"Really like this brand, great detail. Lovely colours - love the muslin lined hood and pom pom."
"Absolutely obsessed with this brand! Love the gender neutral colour palettes and attention to detail. Will be dressing my newborn in merino!"
Winner:JOINT SILVER - Best Eco Baby Fashion Brand
Who:Flexisuit
What:Expanding Onesie
Why:
How many onesies does a baby need? Thanks to Flexisuit, the answer can be just one! Our panel was thoroughly impressed with the thoughtful and innovative design of the Flexisuit, designed to fit from birth right up to 2 years, saving both money and clothing waste all while being adorable and super soft. Genius. The judges loved the colours available and agreed that this suit is a true gamechanger for parents.
"Oh wow, this is such unique product. What an incredible idea!"
"Clever to increase longevity of wear, good colour palette, soft flexible fabric."
"Such a clever idea!"
Winner:JOINT SILVER - Best Eco Baby Fashion Brand
Who:Superlove Merino
What:Merino Baby Collection
Why:
The eco credentials of Superlove Merino have always been incredibly impressive, and this year is no different. This is a brand that makes no compromises when it comes to sustainability or children’s comfort, and our panel was excited to see this zero waste brand continue to grow and produce garments that are as beautiful as they are good for the planet. Their initiatives to repair and re-sell customer’s Superlove merino clothings were also a huge hit.
"Such a clear commitment to sustainability. Brilliant base layers and baby essentials in a great selection of cool colours."
"A good brand for basics with great quality fabrics. Nice prints on sleepwear."
"Superlove Merino is my go-to brand for baby showers. A brand that guarantees a beautiful, planet first and gentle approach to baby sleepwear."
Winner:BRONZE - Best Eco Baby Fashion Brand
Who:Famileco Limited
What:Growalong extendable babygrow
Why:
This innovatively designed babygrow impressed the JDA panel, who agreed that it would make a wonderful addition to any little wardrobe. Cleverly designed by a mother who wanted to challenge the waste within the baby garment industry, each piece is made to accommodate 6 months of growth, double the longevity of a regular babygrow and much better for pocket and planet alike!Â
"A clever, thoughtfully executed concept proving sustainable design can be both practical and inspiring."
"Really strong branding and imagery. Prints are very sweet too."
"Strong brand identity, beautifully presented. It is clear the brand is proud of their product. Clever design."
Winner:EDITOR’S CHOICE - Best Eco Baby Fashion Brand
Who:The Little Stamford Company
What:Land Rover Baby & Toddler Collection (0-5 years)
Why:
The Little Stamford Company won the hearts of our judges with a collection that embodies countryside spirit with its charming Land Rover print across sleepsuits, muslins and knitwear. The unique watercolour prints are at the heart of this collection, but impeccable quality is equally as important to the brand. Fine organic cotton is chosen for softness and longevity, perfect for little countryside lovers!
"As part of the rural community, I can see that this is a perfect product for the audience. The fleece and checked combo made me giggle."
"I love this brand. The knitted tank is super cute!"
"One of my favourite brands from this year's awards. Beautiful quality, great design and a touch of humour."
