SHOP: The Junior New Mum and Baby Box for £45

Crafted for style and practicality, this classic pram bag features adjustable Velcro straps for a secure, universal fit on most strollers and prams. The compact design offers refined organisation with an internal zipped pocket for valuables, an insulated bottle compartment, and sleek front pockets for effortless access to your phone, cards, or keys. Fill with a spare nappy, wipes and muslin and this is perfect for easy, on-the-go parenting.

Soft, versatile, and gentle on delicate skin, these muslins are crafted from 100% GOTS certified organic cotton and dyes.A must-have for every new parent, they’re perfect for wiping spills and dribbles, or for use as a bib, swaddle, or lightweight blanket – a truly essential companion for everyday life with your little one.

These luxuriously soft wipes are made from long, strong plant-based fibres, giving them extra durability. Enriched with a gentle lotion of 99% water and organic aloe vera, they effortlessly clean up even the messiest moments while remaining kind to newborn, sensitive, and eczema-prone skin.

An adorable teether, perfectly sized for little hands to hold and mouths to soothe. Its varied textures help calm irritated, itchy gums while gently stimulating your baby’s senses and supporting the development of fine motor skills – a thoughtful companion for those early teething days.

A gentle blend of clementine, sweet orange, and calming lavender essential oils soothe and nourish even the most delicate skin and hair, leaving your little one ready for bed. Skin feels clean and soft, while hair stays tangle-free – the perfect way to end the day.

A baby hat is a newborn essential, as it prevents heat loss from baby’s head. This extra warm super soft merino one ensures your baby stays cosy whatever the weather – it prevents overheating, and wicks moisture away from skin for true comfort and warmth, even when wet. This stylish design means you can move the position of the knot to adjust size for a perfect fit as your baby grows

Pura nappies are thoughtfully made with plant-based materials, green electricity and recyclable packaging.

Soft, breathable and ultra-absorbent, they keep babies dry and comfortable for up to 12 hours. With organic cotton and reliable leak protection, they’re gentle on sensitive skin. Allergy UK certified and free from chlorine, fragrance, parabens and toxins – clean, cosy care made simple.

A breath of fresh air for bath time, this ultra-gentle wash softly cleanses delicate skin while nourishing it with soothing botanicals like aloe, cucumber, oat, and meadowsweet. A subtle natural fruit scent elevates everyday washing into a calm, comforting ritual – leaving skin soft, hydrated, and beautifully cared for from head to toe.

Made from 100% biodegradable, sustainably grown bamboo and featuring recyclable nylon bristles, this children’s toothbrush is both eco-friendly and sustainable. Its solid, rounded handle offers a comfortable grip – and it won’t roll, making it easy to apply toothpaste without any spills.

The iconic pacifier that BIBS is known for, bringing comfort and joy to babies for over 40 years. Designed with air-releasing valves, the nipple naturally shapes to your baby’s palate during sucking – just like the real thing – for a soothing, familiar experience every time.

Superlove Merino Baby Sleeping Bags are multi-award-winning, natural, and luxuriously soft. Made from superfine Merino wool, they keep your baby cosy and comfortable all night while naturally protecting against overheating. As a special treat for Baby Box owners, enjoy an exclusive discount — something rarely offered on this bestselling favourite!

Specially created for little ones, Little B is dermatologically tested, approved for sensitive skin, and always made with love. Our gentle yet effective formulas cleanse, calm, and comfort delicate young skin -adding a little magic and joy to every day.

As a special treat, Baby Box owners can enjoy an exclusive discount on their next Little B order.

Finally, serious sun protection that actually feels good to wear. This lightweight SPF 50 glides on invisibly and gives you that subtle glow with no white cast, no greasy feel and no pilling. It helps defend against blue light, the sneaky skin damager from all your screens (middle of the night scrolling anyone?). You can wear this seamlessly under makeup or on its own.

This lightweight mask is made from silky satin, gentle on both skin and hair. It helps skin stay hydrated, smooth, and reduces sleep creases, while keeping hair frizz-free and minimising breakage. Perfect for light naps or blocking out the glow of a baby nightlight, the elasticated strap ensures a comfortable fit no matter where or how you manage to grab a little shut-eye.

Fruity, fresh, and wonderfully dewy, this nourishing serum mist instantly hydrates, soothes, and revitalises the skin. Enriched with glow-boosting hyaluronic acid, hydrating peach extract, and nourishing coconut water, it leaves skin soft, healthy and radiant. Use it before makeup, after or anytime you need a refreshing peachy pick-me-up – the choice is yours.

This pillow spray adds a soft, calming scent to your bedding. Lavender and geranium essential oils bring their well-known, relaxing qualities, while cedarwood adds a gentle, grounding note to help settle the mind. The light mist sits comfortably on fabric and creates an easy, soothing step before bed that helps to aid deep relaxation. You’ll be on Cloud Nine in minutes…

Mornings come early and tired eyes don’t get a day off. These cooling hydrogel patches are your 10 minute reset, powered by caffeine and hydration boosters to de-puff, smooth and visibly brighten. Keep them in the fridge for an extra hit of refresh. Whether it’s post-birth, a late night, or five minutes before facing the world, they revive under eyes fast – so you look like you’ve had more rest than you actually did!

Moisturise like you mean it – morning and night, after cleansing. A little or a lot, just don’t forget your neck (future you will thank you!). This light, fragrance-free, vegan, vitamin-packed moisturiser hydrates, brightens, plumps and helps support your skin’s natural barrier.