Who:or collective
What:A children’s clothing rental subscription service
Why:
This clothing subscription service really excited our panel who loved the brilliant edit of cool, fun and stylish clothes that all share ethical and sustainable values. The easy-to-navigate website, the fabulous edit of cult kids’ brands and the simple, easy-to-grasp concept impressed the JDA judges greatly, who felt that this site had cornered the rental market for a particularly discerning customer, with an eye for cool contemporary kids’ clothes.
Any design-conscious parent would be proud to dress their kids in the clothing on offer here and our panel liked the fact that you could choose to buy instead of rent if you want to.
This is like having access to the most brilliant personal shopper who will build a stylish capsule wardrobe for your child with none of the financial, time or space-consuming commitment. Brilliant!
A great service and actually a great place to simply discover incredibly cool brands. The edit is just brilliant.
Brilliant, brilliant, brilliant. I just think this whole idea is amazing. Or work with some of the coolest cult and coveted brands (some of which aren't even available to buy in the UK yet) to give parents the best edit. I wish I'd thought of it myself!
Well done, a brilliant contribution to the circular economy.
Any platform that encourages a circular way of shopping is a thumbs-up from me. Or Collective stands out from the other childrenswear rental platforms because of its beautiful website which is easy to navigate. The edit of brands and pieces is not only stylish, there is enough range to make up an entire wardrobe - not just occasionwear. I like that there is a leaning towards unisex styles and that each brand stocked has a sustainable mindset. The range of price plans means there's something for everyone. Or Collective makes renting your child's wardrobe easy, stylish and enjoyable.
Always love seeing what this preloved business has to offer. A great selection of brands from high-end to mid-range at such great prices
Such an aspirational edit of clothes that would make any subscriber delighted to receive their new boxes.
Who:thelittleloop
What:A children’s clothing rental service
Why:
This kids clothing club really stopped our judges in their tracks. Not only did they love the upbeat feel of the brand’s presentation with bespoke illustrations by the brilliant Helene Weston (@helenetheillustrator) but they were hooked by the incredibly broad range of clothing on offer and the well-designed website that puts scores of ethical and sustainable clothing brands at your fingertips.
By signing up for a Little Loop membership parents can borrow an entire wardrobe of clothing, which can be sent back and swapped as often as needed, saving money and helping the environment.
The perfect solution for eco-conscious time-poor parents who want to dress their children well with a huge range of choice.
Such a great concept
This category is SO strong this year. A genius ideas for time-poor parents.
Love the packaging!
It's been really exciting seeing the Little Loop grow over the past few years into a brilliant platform for rental which is changing how we dress our kids. The age range of clothes available is very impressive as is the range of colourful styles catering for every occasion. Well-priced plans make this an accessible service and the pre-styled packages are perfect for when you're short on time.
Great pre-loved selection. So good to see more and more people are following this path.
Such a great way to keep the little ones looking cute and stylish while keeping an eye on the budget! Lovely!
