Who:OYOY Mini
What:Danish Interior Design and Accessories Brand for Kids
Why:
Our judges loved the variety of cool, cute and stylish accessories submitted by OYOY Mini this year. A friendly lion rug was much admired and many of our judges flopped down on the chunky cord bean bag to relax!
The brand’s unique graphic design and soft muted shades blended with humour and a lovely sense of nostalgia, made this a stand-out brand in the category.
OYOY design is an instantly recognisable brand - all of their items and colour combos are unique to them, indicative of fab design! Their tableware is fun and long lasting. OYOY are great at putting their stamp onto everything and creating great design.
Stunning designs that delight children young and old. The concept of the mini range complimenting the main homeware range is really smart and makes for an easy job decorating the home in a family-friendly way. I love the characters and the way the brand mixes novelty with practical features. From wall hooks to storage bins – every element has been given a playful spin. Delightful
Fun, innovative design with great attention to detail. The products look smart in the home but also fun for children.
Simple and cute – absolutely love the bean bag and the basket wall storage!
A stand-out brand in a really strong category this year, Congratulations!
Who:MOOUI
What:Children’s Wallpapers, Fabric and Decor: 2023 collection "The Dreamers"
Why:
Our judges couldn’t help but stop and smile when they came across the joyous riot of colour and pattern that is MOOUI. Everyone agreed that this brand stood out as original, fresh and creative, offering products to create happy spaces with designs that are extremely well thought out and cleverly put together.
The wall mural wallpaper that enables families to create a vast-scale mural at an accessible price was a huge success.
I love the positive and happy design of this wallpaper! It brings an instant smile to my face! A really unique and creative design, it's right up my alley!
This brand feels really original and a joyful alternative to the ubiquitous 'beige baby' trend. The colours and illustrations are playful yet still beautiful and I can imagine kids feeling really happy and creative in a space decorated in this collection. Pieces can be easily mixed and matched together or used to make a statement in a more pared back room. I like that the designs aren't heavily gendered – as someone decorating a kids room for a boy and a girl to share, this is a big bonus!
Colour should be enjoyed by children but I wonder if bright colours are better kept to the play room rather than the bedroom where they perhaps need calmer tones to aid in relaxation and sleep. Joyful prints and designs that little people will love.
Bright, colourful and exactly what children want.
I adore how Mooui is focused on sparking the imagination of little ones. In a world of technology, each of these products catches your eye and takes you somewhere else. Sidenote: the hand-written letter that came with the entry, for me - chef’s kiss.
Who:Bubba & Me
What:An online and physical family concept store based in Tunbridge Wells.
Why:
The sweet selection of mother and baby offerings that Bubba & Me sent into Junior HQ really appealed to our panel who loved everything from a rock star style change bag to a very aesthetically pleasing but ultimately, baby-friendly feeding bottle.
The store’s aim to support parents on their journey through pregnancy and the early parenting years really resonated with the panel who loved the sound of the store being a community hub for parents and families to connect with each other and staff in the shop’s cafe, treatment room and studio.
A really lovely selection of brands available.
Bubba & Me is a reinterpretation of what a baby store is. Not only does it has a beautiful curation of products from lovely brands, it helps build community and support for new parents – something that is invaluable. I would love to see some of the classes offered online too. I love that Bubba & Me is with you for the whole journey - from pregnancy to birth and the baby years. A one-stop shop that is a pleasure to buy from.
Really nice mix of brands with a good edit of product, making it a one stop destination you can trust. Covers all bases from home to travel, play and learning
I thought the natural, rounded baby bottle was exceptional. Beautifully designed and very tactile for babies to hold.
I feel that Bubba and Me have an eye that will appeal to all parents - the selection of brands on offer is the dream! Adore that this is an online hub but also a place for parents to visit and maybe attend an instore yoga class or speak to a doula. It feels very much like a warm community space.