Winner of Best Product Design for Babies | Junior Design Awards 2023


Best Product Design for Babies: GOLD

WHO: Shnuggle


WHAT: The Shnuggle Baby Bath with Plug (Suitable from 0 to 12 months +)

WHY: These compact ergonomic baby baths really impressed our judges who felt that Shnuggle had really worked hard to understand every stage of bathing a baby and every need of baby and parent. The specially designedBum Bump’ that helps prevent babies of all sizes from sliding down into the water, the foam backrest for extra comfort and the upright position of the bath were all praised. Requiring just two litres of water to fill it, the panel also felt the bath was a great way to use water mindfully.

Everything has been thought of to make bath time as stress-free, easy and fun as possible. A great baby bath that will no doubt be passed down through many, many babies!
Bonita Turner, Editor of Junior
A brilliant bath that keeps babies feeling lovely and cocooned and gives parents the confidence that they can have at least one hand free during bath time. The bum bump that stops babies from slipping down is genius.
Eleonore Crompton, Deputy Editor of Junior

WHERE: Shnuggle

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Best Product Design for Babies: SILVER

WHO: Bumbo

WHAT: Bumbo Floor Seat

WHY: The Bumbo® floor seat was familiar to many of our judges who instantly recognised this now iconic baby seat. Designed for babies between 3 and 12 months, this moulded foam seat provides comfort, support, and safety when a baby needs to sit upright during feeding or playtime. The cleverly contoured shape gently eases the baby into an upright position and holds them in a supported sitting position giving them a new perspective on life! The panel agreed that this was a great piece of equipment for giving babies a taste of, in some cases, longed-for independence and parents an easy way of feeding and a fun way of interacting with their baby.

The original and best floor seat with the added security of a 3-point safety harness. A brilliant invention that keeps babies upright and engaged.
Bonita Turner, Editor of Junior
I wouldn’t have been without my Bumbo floor seat for all three of my children. It made floor-level feeding and playing so much easier and my babies loved sitting in it.
Eleonore Crompton, Deputy Editor, Junior

WHERE: Bumbo

READ MORE >> Junior Icons: The Bumbo Floor Seat


Best Product Design for Babies: BRONZE


WHAT: Premium Padded Anti Roll Wedge Changing Mat

WHY: These eye-catching, changing mats with their bold graphic design, featuring bright and beautiful jungle leaves, really charmed our judges who were extra excited to learn that these mats can be personalised. The stand-out feature of these changing mats had to be the anti-roll wedge shape that prevents baby from rolling over while you’re changing them, keeping baby safe and making a nappy change much easier.

Impressively well-padded mats that will make babies feel secure with the added benefit of a fun and friendly print that will add some personality to your nursery.
Bonita Turner, Editor of Junior
A lot of thought has gone into these mats which are made with nursery grade foam and are designed to keep babies in one place while you change them. Nice to see some bold design on the cover rather than the usual pastels.
Eleonore Crompton, Deputy Editor, Junior