Well, this has got our adrenalin pumping! Nike has just launched its first dedicated maternity range. The Nike (M) Collection is a four-piece essentials capsule consisting of the: Nike (M) Pullover, the Nike (M) Swoosh Bra, the Nike (M) Tank and Nike One (M) Tight all designed to support the body through the changes of pregnancy and beyond and we have to say these key pieces all look very slick and comfortable to wear.
It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives.
Taking Nike’s usual highly technical and analytical approach to design to another level, Nike (M) was created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.
The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,” says retired British track and field athlete and new mum, Perri Edwards. “The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.
Synchronised swimmer, Ona Carbonell
Hip hop artist Marz Lovejoy with her son Mars
