Pregnancy dressing doesn’t have to mean reinventing your style for the next nine months. Thanks to the best maternity collections on the high street and online – it’s never been easier to find pieces that feel both fashionable and true to you. From elevated essentials to trend-led staples, these labels and brands prove that maternity wear can be every bit as stylish, allowing you to showcase your bump and beyond without compromising your personal style.
21 of the Best Places to shop for Maternity clothes in the UK
...in no particular order
1. Beyond Nine
Beyond Nine has redefined what it means to wear maternity clothes, instead creating feel-good clothing designed for real life during and after pregnancy, with pieces that balance everyday comfort with effortless versatility. The brand offers a considered range of staples, including trousers, jeans and jumpsuits, all thoughtfully designed to adapt to the body’s changing needs. With a clear focus on longevity over fast fashion, it also prioritises durability and reduced waste, using natural and often organic fabrics alongside responsibly sourced deadstock materials.
2. Envie de Fraise
Maternity brand Envie de Fraise is one of our favourite French exports (after cheese and wine, of course), offering a wide range of chic, fashion-forward pieces, from bold jersey dresses and tops to pyjamas, swimwear and underwear. The French brand supports mums-to-be and young mothers with clothes that are well thought-out, trendy and comfortable, sold at Vertbaudet. It also includes a family collection for an effortless mini-me look.
3. HATCH
HATCH is the NYC-born label redefining maternity style with polish and purpose. Founded in 2011 by Ariane Goldman, the brand was created to fill a long-overlooked gap: clothing that feels as good as it looks during pregnancy — and long after. Think elevated essentials — dresses, denim, jumpsuits and loungewear — all designed to move seamlessly with a changing body. Loved by women who value longevity in their wardrobe, HATCH’s ethos is simple: pieces to wear before, during and after. > Visit the new London flagship store on King’s Road for the full experience.
4. New Look
Like a number of other high street retailers offering maternity collections, it’s a real advantage to be able to continue shopping at a trusted favourite such as New Look during pregnancy. Many of its most popular, must-have styles are also available in ‘mum-to-be’ designs, making it easy to stay aligned with your usual wardrobe aesthetic. The extensive maternity range — particularly its standout denim offering — is impressively well considered, and the accessible price point means there’s room to explore more freely, from trend-led pieces to everyday wardrobe staples, ensuring you feel polished and effortlessly stylish throughout your pregnancy.
5. Vertbaudet
Looking for maternity wardrobe basics at an accessible price point? The Vertbaudet – or Vertbaudays – maternity collection is often overlooked, yet it’s a destination where you can uncover real hidden gems, with frequent sales and seasonal discounts adding to its appeal. It offers a strong edit of classic, wearable staples alongside the occasional trend-led piece each season. We especially love the denim, easy summer dresses and timeless striped tops — simple, stylish foundations for a well-edited maternity wardrobe.
6. Noppies
Noppies is a long-established maternity brand for pregnant women and mums-to-be, known for combining comfort with considered, on-trend design. For over 20 years, it has supported style-conscious women through pregnancy, with a clear focus on ensuring every woman can feel like her true self in clothing that reflects her individual character.
Beyond maternity, Noppies extends into baby and children’s wear, offering soft, functional pieces made from comfortable materials and designed for everyday ease. Its collections are defined by quality fabrics, timeless silhouettes and distinctive prints.
7. Isabella Oliver
Founder and creative director Baukjen de Swaan of Isabella Oliver continues to deliver stylish, elegant pieces in luxurious fabrics, designed to help you feel like yourself throughout pregnancy and beyond.
Much of the collection is created to work both during and after birth, with subtle ruching and wrap detailing across tops and dresses that offer a flattering fit. Classic silhouettes make it easy to integrate pieces into an existing wardrobe, encouraging effortless mix-and-match styling. What sets Isabella Oliver apart is the longevity of its designs – these are clothes intended to be worn time and again, well beyond pregnancy.
The brand also offers a pre-loved edit, featuring gently worn pieces at a more accessible price point, while helping to reduce environmental impact through a more circular approach to maternity dressing.
8. ASOS DESIGN
There’s no need to overhaul your shopping habits just because you’re pregnant – in fact, that’s one of our biggest style rules. The ASOS Design Maternity collection has evolved impressively over the past few years, delivering stronger, more fashion-forward pieces with every season. Expect everything from effortlessly cool loungewear to trend-led styles designed with extra bump room, alongside wardrobe staples such as jeans, shirting and maternity swimwear that goes far beyond basic black. It’s also one of the best destinations for occasion dressing, with chic maternity pieces perfect for weddings, parties and every event in between.
9. Mama:Licious
Launched in 2005, this cool Danish brand is known for its eco-conscious credentials and distinctive design approach, making its collections all the more appealing. The aesthetic leans towards a soft, understated palette of nude, natural and chalky tones, punctuated with occasional pops of colour, print and pattern — with this season’s pastel shades standing out in particular. The brand also stocks the Vero Moda Maternity and Pieces Maternity collections, adding even more contemporary, accessible options to its offering.
10. Tiffany Rose
Tiffany Rose maternity has been awarded multiple Junior Design Awards over the years – and for good reason. The quality of its day-to-evening dresses is exceptional, with carefully considered fabrics that create an elegant silhouette and consistently flatter both pregnant and nursing figures. Often seen on celebrities, the brand is known for its eye-catching gowns, favoured for red carpet appearances and special occasions alike. Tiffany Rose also offers a refined selection of maternity bridalwear, including styles seen on actress Julia Stiles. The label’s cape-style dresses are particularly striking, bringing a modern, graceful edge to occasion dressing.
11. Seraphine
Séraphine has been making waves in fashionable celebrity and influencer maternity circles for years, but it was catapulted into everyday conversation after the Duchess of Cambridge was spotted wearing its signature wrap dresses while pregnant with Prince George. Now exclusively sold at Next, the brand continues to reach a wider audience with its refined maternity offering.
Alongside its much-loved, highly flattering wrap dresses, Séraphine delivers a complete maternity wardrobe of considered essentials, including cover-ups, eveningwear, jeans and lingerie, as well as everyday basics. There is also a beautifully curated selection of maternity bridal dresses, designed with the same focus on elegance, comfort and timeless appeal.
12. BUMP & MILK
At the Junior Design Awards, we described seeing the Bump & Milk collection for the first time as “one of those moments when you feel someone has finally understood and managed to articulate exactly what fashion-conscious breastfeeding women want to wear.” Bump & Milk is all about confident maternity and breastfeeding clothing for modern parents, delivering designs that truly get it right.
Founded by Alex, a mum who understands the highs and lows of motherhood first-hand, the brand is focused on stylish, functional clothing for pregnancy and breastfeeding. With award-winning designs tailored to the evolving needs of motherhood, Bump & Milk champions comfort without compromising on style — helping mums feel confident, supported and genuinely fantastic at every stage.
Tilda Sunshine Striped top and Finch Striped Skirt, from a selection at Clary & Peg
13. Clary & Peg
London-based Clary & Peg is an independent brand creating vintage-inspired womenswear with a strong focus on sustainability and maternity-friendly design. Founded in 2013 by Edwina and Johanna during their own maternity leave, the brand was born out of frustration with the lack of stylish, considered clothing available for pregnancy at the time.
Today, Clary & Peg offers versatile, timeless pieces — including jumpsuits, dungarees and dresses — designed to be worn comfortably during pregnancy, breastfeeding and beyond. While maternity remains central to the design ethos, the collections have naturally evolved to be worn by women of all ages, regardless of life stage.
Made in London, the brand is firmly rooted in slow fashion principles, working with local pattern cutters, graders and seamstresses to produce small, carefully considered batches. This approach helps reduce waste, with surplus fabric repurposed into smaller accessories. Materials such as cotton and corduroy are frequently used, reinforcing the brand’s emphasis on durability and everyday wearability.
14. H&M MAMA
Another high street gem that proves pregnancy doesn’t mean compromising on style is H&M MAMA. Offering on-trend, wearable pieces at exceptional value, the range makes it easy to stay fashion-forward throughout pregnancy.
From printed dresses and dungarees to nursing tops and bras, one of the standout categories remains its maternity denim. Frequently recommended by new and expectant mums alike, the jeans are praised for their comfortable yet flattering fit. This season, the knitwear and loungewear offering is particularly strong, delivering easy, elevated staples for everyday dressing.
15. A Pea in the Pod
Willow Mockneck Dress, $198, A Pea in the Pod
Founded in 1983, A Pea in the Pod is an American heritage maternity brand and a true pioneer in fashion for mums worldwide. For over 40 years, it has redefined what it means to dress during pregnancy, proving that style doesn’t stop with a bump — it evolves. Beloved by modern mums and celebrated by Hollywood icons, its legacy is rooted in guiding women through one of life’s most powerful transitions with confidence, grace and elevated design.
A Pea in the Pod offers luxury maternity wear, featuring designer collaborations and premium basics, with a focus on high-quality fabrics and thoughtfully constructed silhouettes that adapt beautifully to a changing body. Known for its stylish dresses and comfortable essentials — including its popular Secret Fit Belly leggings — the brand champions both comfort and polish. In the UK, pieces are primarily available via resale platforms such as Vinted, eBay UK and luxury resellers like Vestiaire Collective.
16. Mango
Classic, simple and — dare we say — comfortable, Mango offers a considered, if limited, maternity collection of elevated basics, wardrobe essentials and a few standout pieces designed to take you through pregnancy and beyond without compromising on style. Alongside this, its casual changing bag collection in muted tones delivers an understated, expensive-looking finish, reflecting the brand’s signature elevated aesthetic.
17. JoJo Maman Bébé
With over 40 standalone stores across the UK, alongside concessions within FatFace shops and a comprehensive online offering, JoJo Maman Bébé is a familiar high street staple. Founded in 1993 with French-inspired childrenswear, it has grown into a full parenting lifestyle destination, offering functional, comfortable maternity clothing as well as baby gifts, toys and everyday essentials.
The maternity range focuses on ease and wearability, with soft stretch fabrics, simple silhouettes and thoughtful details designed to move with a changing body. Key pieces include Breton stripes, maternity dungarees and everyday staples like leggings, vests and tights — all designed to build an effortless, practical wardrobe through pregnancy and into early motherhood.
19. Nobody's Child
Not especially marketed as maternity, Nobody’s Child’s “bump-friendly” edit offers a considered selection of styles that work seamlessly through pregnancy and beyond. Expect midi and mini dresses designed as easy go-to pieces, alongside elasticated waists, roomy smock silhouettes and cosy jumper dresses that balance comfort with effortless style.
The collection also includes everyday essentials such as classic T-shirts, knitted jumpers, soft sweatshirts and blouses — versatile pieces designed to see you through every stage with ease, without the need for a dedicated maternity wardrobe.
18. NEXT
Next has become something of an online department store, offering its own label alongside major high street brands. With next-day delivery (on orders placed before 9pm) and click-and-collect options, it’s a convenient destination for maternity, baby and kidswear.
The maternity range includes over- and under-the-bump jeans, dresses, swimwear, lingerie and everyday essentials such as vests, leggings and tunics — all at accessible prices. Next also stocks selected maternity brands, including Séraphine, Mamalicious, JoJo Maman Bébé and Chelsea Peers maternity nightwear, offering a broad edit of trend-led, comfortable pieces designed to support you throughout pregnancy.
20. Boohoo
Boohoo is a British online fast-fashion retailer group, trading as Debenhams Group. It specialises in own-brand fashion clothing, offering more than 36,000 products across its platform, and is primarily aimed at a younger, trend-focused market.
Its maternity collection provides an accessible, trend-led option throughout pregnancy. From floral dresses and longline skirts to skinny jeans and on-trend tops, Boohoo offers a wide range of everyday fashion and maternity styles at affordable prices.
21. Nine The Label
Nine the Label is a maternity wear brand designed for pregnancy and postpartum, created with a focus on modern women and a refined, minimal aesthetic. Its collections combine comfort with understated design, offering dresses and separates suited to everyday wear, special occasions and beyond.
Each piece is designed to adapt and grow with the body through every stage of pregnancy and into motherhood, with styles intended to be worn long after birth. The brand also embraces a more flexible approach to ownership, with pieces available to buy or rent via John Lewis.
Positioned as a slow fashion label, Nine the Label focuses on timeless, capsule wardrobe pieces rather than trend-led design. Collections are produced in small runs with a low environmental impact, prioritising quality, longevity and reduced waste, with garments made to remain relevant year after year.
