Who: Jorgen House
What:Maternity underwear
Why:
Everyone without exception loved this expertly designed collection of maternity underwear. Designed to adapt with your body from pre-natal to breastfeeding and beyond, every single piece looked super stylish in a cool yet understated way and most importantly, felt like it would be supportive and comfortable.
Clever insights into the needs of a breastfeeding mother particularly impressed and the soft stretch bodysuits that enable feeding without exposing your tummy, featuring easy close magnetic gusset fastenings for one-handed changing were pronounced genius. The brand’s commitment to sustainability, using recycled yarns, a factory run with renewable energy and packaging which is both recycled and compostable scored major points.
This really feels like something new in maternity underwear. The designs are so clever, making life for a pregnant and breastfeeding woman so much easier and more stylish.
Love the design, love the colours, love the photography.
Beautifully stylish and pushing the category forward. Wish this had been around when I was pregnant.
Absolutely love this brand, such cool easy pieces to wear. Love the colours.
Underwear you’ll want to wear well after your maternity journey. The bodysuit with magnetic poppers is fantastic!
Who:Bump & Milk
What:Maternity Clothing
Why:
These dresses were constantly being held up for size by judges with babies and judges who were way out of the maternity zone. The beautiful prints and pretty ruffles were the first thing that caught the panel’s eye but it was the clever use of concealed zips and openings, as well as clever cuts that magically work with a bump or none, that really impressed.
Bump & Milk makes dresses that you want to wear regardless of being pregnant! There’s a design for every taste and the quality is superb.
Another super strong category. Almost worth getting pregnant again so I can wear the Sienna Midi Dress...
A truly beautiful collection.
Pretty, modern design for young mums
I always look forward to seeing Bump & Milk’s collections. They make dresses that are so well thought out for breastfeeding and giving bumps room to breathe in style.
