Fashion Awards 2023 / Junior Design Awards 2023 / 19 September 2023

Best Girl’s Fashion Collection | Junior Design Awards 2023

These are the Junior Design Award winning, girls fashion collections for 2023...

Who:The Middle Daughter

What:The Middle Daughter A/W23/24 Collection

Why:

The exquisite cuts, fresh use of colour and exciting silhouettes made this British label really stand out on the rail. A beautiful quilted dirndl skirt, a chunky colour block corduroy dress and a delicate orange on ochre floral print edged with red contrast ricrac made for a stand-out collection.

Every item in the range was beautifully made and crucially showed great originality and imagination.

Kids couture magic!

Abi Campbell, Children’s fashion photographer, @abicampbellphotography

The Middle Daughter, in my opinion, is one of the most beautiful, creative, unique and exciting children's labels right now. Each piece is playful and fun to wear but also exquisitely made. I always look forward to seeing the new collections each season... The styling and imagery is always BEAUTIFUL too!

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

This collection is incredibly beautiful. Stunning fabrics and the quilting details are gorgeous. Always a standout collection. Beautifully made and so modern, yet effortlessly timeless.

George Reddings, Children’s fashion designer and founder of slow fashion brand, Colour Story, @george_ggredd_

Always nails it on design. Love this brand. Great attention to detail.

Tracey Jacob, Children’s fashion stylist, @traceyjacob1

Who:Eirene

What:Eirene AW23/24 Collection

Why:

The JDA judging team were all enthralled by this range of beautifully made, original dresses that all have a hint of fun about them.

Soft-to-the-touch fabrics, stunning prints and exquisite detailing made this collection stand out from the crowd and everyone fell in love with a silk dress featuring an unusual print from the Liberty archives which felt fresh and exciting. The verdict: stunning.

Very special dresses for very special occasions that will never be forgotten. Just beautiful.

Eleonore Crompton, Deputy Editor of Junior

I have completely and utterly fallen in love with that Liberty print dress. Top marks.

Abi Campbell, Children’s fashion photographer, @abicampbellphotography

Wow, fairy-tale dresses! The kind of pieces little girls' dreams are made of...

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

There is so much fun and energy in this collection. What little girl would not want one of these dresses?

George Reddings, Children’s fashion designer and founder of slow fashion brand, Colour Story, @george_ggredd_

Who:Angel & Rocket

What:Angel & Rocket Dressed for Every Occasion Collection

Why:

Our judges were super impressed with this affordable and stylish collection of occasionwear that really sets itself apart from other high street offerings with its wide offering of simple, tasteful and fabulous dresses, smart suiting and accessories.

The panel felt the dresses in particular were well made and cleverly designed and would make children feel incredibly special and excited.

Angel and Rocket is my go-to recommendation whenever anyone asks for reasonably priced, stylish bridesmaid dresses and occasionwear.

Bonita Turner, Editor of Junior

I've spotted a few fab Angel & Rocket party dresses recently - tulle, polka dots, mesh and stripe details that have been fantastic value for money. The occasionwear looks beautiful too.

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

Beautiful fabrics and wonderful attention to detail.

George Reddings, Children’s fashion designer and founder of slow fashion brand, Colour Story, @george_ggredd_

Absolutely beautiful designs - completely angelic. These dresses would make the most beautiful bridesmaid dresses or formal occasionwear - or quite simply the favourite holiday dress! Dresses to be worn not left at the back of the wardrobe!

Jakki Jones, Artist and talent relations, @jakkidoodles

Who:LIA LEA

What:LIA LEA A/W23/24 Collection

Why:

This fun and upbeat collection really captured the panel’s imagination. Contrasting colours, cool prints and exciting details were all commented on and many of the judges felt that this was a range that would provide a stylish alternative for anyone looking for something a little bit different from the usual pastels and sparkle. A strong collection.

Great to see something brave and bold on the children's fashion scene.

Abi Campbell, Children’s fashion photographer, @abicampbellphotography

I love all of the bow and heart details! So cute and fun.

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

This is such a bold, eye-catching and vibrant collection. Really stands out amongst the competition.

George Reddings, Children’s fashion designer and founder of slow fashion brand, Colour Story, @george_ggredd_

Love the track pant pieces, Super modern and cool. Pieces I would definitely pull for editorials :)

Tracey Jacob, Children’s fashion stylist, @traceyjacob1

Who:SHESHE

What:SHESHE AW23/24 Collection

Why:

Our judges felt this was a highly original and well-priced collection that would go down well with children who love clothes that are creative, fun and dare we say it, with a hint of drama.

The panel really appreciated the fact that this brand creates its own prints in-house and strives for originality at all times. The clever mix of casual and smarter pieces that could be dressed up or down was also commented on.

A well-made, fresh brand that strives for originality. Exciting!

Bonita Turner, Editor of Junior

Eclectic print and design.

Tracey Jacob, Children’s fashion stylist, @traceyjacob1

Love the mix of bold prints and colour blocking. the play with scale and proportion is so uplifting.

George Reddings, Children’s fashion designer and founder of slow fashion brand, Colour Story, @george_ggredd_

There are a couple of really beautiful dresses in this collection that stand out for me (I particularly love the dresses on pg's 3/4/5/6 of the lookbook).

Children’s Stylist and content creator, @thelittlestylist Kewley,

Love this collection. Amazing prints.

Abi Campbell, Children’s fashion photographer, @abicampbellphotography