Fashion Awards 2023 / Junior Design Awards 2023 / 19 September 2023

Best Children’s Sleepwear Collection (Child) | Junior Design Awards 2023

Who:If Only If Nightwear

What:Girls’ Nightwear Collection

Why:

These beautifully crafted nightdresses had everyone channelling their inner Anne of Green Gables. The soft cotton, timeless designs and exquisite detailing impressed our judges across the board and the fine quality of these pieces was commented on repeatedly.

Many of our judges were thrilled to discover that there are adult versions too – perfect for night-time twinning!

The most dreamy, vintage-inspired nightdresses that children will feel so special going to bed in. Beautiful floral prints and hand-smocking.

Bonita Turner, Editor of Junior

I have officially stopped building my time machine to go off in search of exquisite nightdresses with hand-finished details! Thank you If Only if!

Eleonore Crompton, Deputy Editor, Junior

Such pretty nightdresses, absolutely charming!

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

These nighties are just divine!!! The quality is incredible and the designs timeless. These are heirloom pieces made to last.

Leah Lane, Interiors expert and influencer, @mymulberryhouse

Super sweet and fresh sleepwear, I love the thought of twinning with my little one in such stylish designs.

Yvadney Davis, Children’s fashion stylist and artist @yvadney

Who:Myza

What:Children's Pyjama Collection

Why:

These unisex pyjamas were a huge hit with our panel who loved the cool designs that felt fun and a little bit different from other PJ offerings. Wild cats, underwater scenes and a particularly snappy lobster print, really grabbed our judges’ attention who were impressed to discover that Myza are made from 100 % super-soft organic cotton making them better for young skin and the environment.

The classic styling with piping, chest pockets and sweet buttons scored highly as did the news that these are the mini versions of an existing adult collection.

Just brilliant. The lobsters are my favourite and I really like the choice of a short or long cut depending on how hot or chilly it is

Bonita Turner, Editor of Junior

These pyjamas really stood out to me. Love the designs, the colours, the airy cotton and the classic styling.

Eleonore Crompton, Deputy Editor, Junior

Beautiful! Classic styles but with a dash of colour and 'cool' vibe for kids.

Leah Lane, Interiors expert and influencer, @mymulberryhouse

Absolutely delightful designs that will spur on the most magical of dreams.

Yvadney Davis, Children’s fashion stylist and artist @yvadney

Who:Maison Phau

What:Children’s nightwear collection

Why:

These adorable pyjamas in classic gingham and stripes were a firm favourite with many of our judges. The panel was impressed to discover that these traditionally made pyjamas with hand-finished details adhere to slow fashion principles and are made in small batches with GOTS certified organic cotton.

Our judges loved the pretty colour palette and sweet detailing, including piping, ricrac trims and ruffled collars, agreeing that these PJ’s were extremely well made, guaranteeing them a long life being handed down through family and friends.

Adorable. Fantastic attention to detail and a lovely colour palette.

Bonita Turner, Editor of Junior

Such a well-considered brand making truly beautiful pyjamas with a firm eye on environmental responsibility.

Eleonore Crompton, Deputy Editor, Junior

The collars are super sweet!

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

Beautiful. Sweet, traditional and well made!

Leah Lane, Interiors expert and influencer, @mymulberryhouse

Timeless designs while doing their bit for the planet, very sweet.

Yvadney Davis, Children’s fashion stylist and artist @yvadney

Who:Kutti Lulu

What:Organic cotton pyjamas

Why:

These bright and beautiful pyjamas really stood out on the rail and were praised by our judges for their original design and use of colour. Designed with free spirits in mind, the panel agreed that these PJ’s would definitely put the fun into bedtime stimulating kids’ imaginations with their colourful, quirky prints.

Our judges were excited to learn that this brand lists ethical production and sustainability as a priority, making them a great choice for parents who want to shop with a conscience.

A fabulous new PJ collection offering something different to the market. I love the hand-printed feel and contrast piping

Bonita Turner, Editor of Junior

A lovely story behind the brand - to celebrate curiosity, mischievous charm and wild spirits!

Charlotte Kewley, Children’s Stylist and content creator, @thelittlestylist

Love the joyful colours on traditional silhouettes.

Yvadney Davis, Children’s fashion stylist and artist @yvadney

The bold piping in bright contrast colours or diagonal stripes really caught my eye. These pyjamas feel like they’ve come to life from a painting and I know kids will love the wonderful prints.

Eleonore Crompton, Deputy Editor, Junior