Who:Magnet Mouse
What:Original Magnet Mouse Magnetic Onesie
Why:
These adorable babygrows really impressed our judges who loved the classic styling, the soft cotton jersey and the high-quality finish. However, it was the tiny sewn-in magnetic fastenings, intrinsic to Magnet Mouse’s designs that really caused a stir. Replacing fiddly poppers and buttons, these magnets create a streamlined, instantaneous seal that can be carried out one-handed or with very little effort.
The JDA panel felt these clever fastenings would be a huge bonus for parents with limited movement or for anyone who wants to make changing time speedier and easier. The brand’s strong ethical production principles were also applauded.
Such a brilliant idea that means less time changing and more time sleeping! Brilliant.
Genius! Classic, beautiful sleepsuits (the floral ruffle collars are just the sweetest)) that essentially fasten themselves using magnets instead of buttons or poppers. Making changing time 100% easier.
A useful product for disabled parents.
HOORAY!! We are free from fiddly poppers, buttons and zips. Instead, tiny magnetic fastenings are sewn inside 100% soft cotton jersey, leaving nothing but effortless style to wrap around a baby - in seconds. THANK YOU, THANK YOU MM!
Darling tails aside, this is a must-have product for parents on the go. I needed these when mine were babies.
No more misaligning those poppers in the dim light, through tired eyes. Will be buying these for friends and family.
Who:MINI-LA-MODE
What:MINI-LA-MODE Peter Rabbit and Friends Collection
Why:
The exquisite hand-smocking and delicate embroidery on these beautifully crafted baby clothes really took our breath away. The panel felt these clothes were beautifully made keepsake pieces that felt really special and the fact that they’re ethically and sustainably produced, under strict Fair Trade conditions, using the highest grade of OecoTex certified, handpicked, 100% Peruvian Pima Cotton made our judges love them even more.
I’m completely in love with this Peter Rabbit themed collection, which harks back to classic, quality baby clothes with a hand-finished luxurious feel.
I love Pima cotton for baby clothes - it is always incredibly soft. These are beautifully made baby clothes you will want to keep and pass down if you can part with them!
A beautiful, classic collection.
What a beautiful range!
Who: Kitz Heimat
What:Spring/Summer Collection 2023
Why:
Our judges loved this wonderfully soft and tactile collection of clothing made from organic fabrics in soft muted shades.
The sweet, simple silhouettes and high quality feel really impressed and the brand’s commitment to using ethically sourced materials produced within high social standards was very reassuring.
Such a beautiful brand that holds children’s comfort and respect for the planet at its heart. My youngest has worn a lot of Kitz Heimat and I really can't fault it. Beautiful fabrics and my dream colour palette. It's lovely to see the new linen pieces...
Absolutely beautiful designs! The clothes feel extremely soft, with amazing fit, functionality and comfort… and they look beautiful too!
A beautiful colour palette matched with sweet design details. Love the use of natural fabrics.
Clothes that give little ones a hug. Lovely!
Who:Making Animals Important
What:Organic baby clothes printed with wildlife
Why:
Our judges loved this brand that fosters a love of animals from an early age through its wildlife-printed baby clothes. The panel loved the hand-drawn illustrations that they felt really brought a fascinating array of animals to life, the soft organic cotton and attention to detail re. quality finishes and grow-with-your-child design innovations.
They also loved the layers of thought that have gone into this collection with the aim of making a positive difference to endangered animals donating 5% of profits to animal conservation charities.
Beautiful organic cotton baby clothes that are super comfy and would make the perfect gift for animal lovers and anyone who wants to help protect our precious wildlife.
I love the story behind this brand and my young judging assistant (my 2-year-old daughter) was quite taken with spotting some of her favourite animals on the pieces.
Lovely product with a great story, thank you.
The brand is totally committed to helping endangered animals, partnering with David Attenborough's charity Fauna&Flora... Really beautiful designs and hope they make a real difference to protecting our animals!
Absolutely magical prints! I love the partnership with such a worthy eco charity!
