Winner:JOINT GOLD Best Toy Design 3-5yrs
Who:Djeco
What:Crazy Motors
Why:
This collection of 25 unique, brightly coloured and extravagantly designed
racing cars delighted the judges.Each car has an equally individual driver whose personality perfectly matches that of the car. Made with a strong metal structure these cars are designed to withstand exuberant play. The fantastic details such as rubber tyres, smooth suspension, beautifully detailed bodywork and eye-catching colour combinations all add to their appeal. The driver’s heads turn to the side – another detail which really captures the imagination. One would definitely not be enough!
These are such fun, each one more imaginative than the one before! I just love them. Great stocking fillers.
These are very modern and inventive and will definitely capture a child’s imagination! Every car is extremely detailed. Love the whole story together.
“I can’t express how much I love these guys. Forget the children I want to collect them all!”
“A unique take on a classic toy, the collectability is there, and the price point is good.”
Winner:JOINT GOLD Best Toy Design 3-5yrs
Who:Plum Play
What:Plum® Bakehouse Traditional Wooden Kitchen with Fridge
Why:
This stunning play kitchen really sets a new standard with its beautiful details,
fantastic craftsmanship and high quality, non toxic and child safe materials.
Aesthetically, its tasteful, wooden design works in any space and its realistic details, including imitation ice dispenser, turn and click knobs and opening doors allow children to fully immerse themselves in creative role-playing and imaginative play, all while developing fine motor skills and problem-solving abilities. A beautiful toy that can be passed down from child to child.
I can see this having real longevity. A toy that can played with for years as your child grows. Don't get me started on how cute the ice dispenser is!
A beautiful kitchen that any adult would want! Love the realistic detail throughout - great for pretend play.
So refreshing to see a new play kitchen design! I love how slim it is so it doesn’t dominate the room and this is the same colour as my actual kitchen!
Wow it’s beautiful! Everything your little one could want in a play kitchen.
Wow, the design is so beautiful! I also like that it’s non-toxic.
Winner:JOINT SILVER Best Toy Design 3-5yrs
Who:ooh noo
What:Rattan ride on
Why:
This really charming ride-on toy was much admired for its simple design made
from sustainable, durable rattan. The warmth of this natural material and its lovely rounded edges make it perfect for playing on and our panel could see that this toy would encourage independence and confidence, while helping to develop motor skills and balance. It has a very cute face too!
This is a really lovely ride-on toy with an attractive neutral aesthetic that will look beautiful in any home.
What a sweet ride-on in an unexpected material!
This looks really cool and is nice and stable. I’ve watched quite a few children ride on it and they loved it.
Winner:JOINT SILVER Best Toy Design 3-5yrs
Who:Make Me Iconic
What:Healthy Tummy Breakfast Tray
Why:
Avos on sourdough, anyone? Quinoa trail mix? The Healthy Tummy Breakfast Tray was hugely popular on our judging day. Our panel loved these beautifully crafted and hand-painted wooden pieces that celebrate foodie favourites from the hippest eateries. With an amazing eye for detail – we loved the imperfectly perfect fried egg – this fantastic breakfast tray, complete with handles and cutlery, encourages imaginative play and nurtures an interest in healthy food.
A really appealing and well-made toy. I really love the variety of food items.
Great design how all foods tuck into the tray. Love the colour and the use of wood. And of course giving a modern take on healthy foods! Great detail throughout.
I absolutely love this. The perfect gift for kids who love to role-play and parents who love a healthy food trend.
Winner:BRONZE Best Toy Design 3-5yrs
Who:Rudi and Bear
What:Worry Ned the Robot
Why:
This is a lovely toy that is aimed at young children who may need help communicating and expressing their emotions. Worry Ned has a double sided face, happy and worried so that a child can show how they feel when words seem too difficult. There are also lovely details such as 4 indents on the front to facilitate a breathing exercise and arms, legs and a head that be pulled and twisted, acting as a fidget toy to help calm. Crafted by hand in naturally calming wood and painted with eco-friendly paints, this is a toy that is built to last.
A lovely idea. So thoughtfully made and designed.
Worry Ned is simple and sweet. With arms, legs, grooves and expressions there are lots of details. An innovative way to talk about and manage emotions. Ned will be a trusted friend.
Can absolutely appreciate how these guys could aid difficult conversations with small children - a very worthy, useful product.
Winner:HIGHLY COMMENDED Best Toy Design 3-5yrs
Who:Hooga Playroom
What:Wooden Market Stand - Pretend Play Shop
Why:
This is a lovely, versatile and well-made toy that really encourages imaginative play and interaction. Its simple, charming and well thought out design allows for a variety of uses and gives children the freedom to decide how they want to use it. Using safe natural materials, water based stains and paints and being easily assembled and disassembled this is a wonderful addition to a child’s toy collection that will be in use for many years.
“So much scope for the imagination with this really charming market stall”
“A lovely wooden market stall. Inspires fun creative play”
