Toy Awards 2024 / 5 November 2024

Best Toy Brand | Junior Design Awards 2024

The Junior Design award winning toy brands for 2024 are...

Winner:GOLD Best Toy Brand

Who:Plum Play

What:Plum Collection

Why:

This U.K. brand with a 36 year history, is known for its reliable quality, safety and innovative approach to children’s toys and activities. With a diverse range of imaginative toys that encourage active, physical and imaginative play, Plum Play makes toys that stimulate your child’s cognitive development and nurture social interaction. A real champion of outdoor play, Plum Play ensure their products are made from eco-friendly, non toxic and sustainably sourced materials. Their commitment to safety is evident in the high quality, strong construction and durability of their toys. A really worthy winner.

“ What an extraordinary range of beautifully made toys. Such attention to detail and so varied. I love that they really encourage physical play.”

Bonita Turner, Editor of Junior, @juniormagazineonline

When we unpack the Plum Play toys and equipment we are always in awe.

Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline

Winner:SILVER Best Toy Brand

Who:POGS

What:Headphones for kids

Why:

POGS has worked hard to create the safest, most comfortable and durable headphones for children using cutting-edge, safe sound technology. This ensures that the volume levels are always safe, regardless of whether they are used with a cable or wirelessly. They even have have an app for their wireless models that allows parents to adjust the volume. Their design is cool, sleek and modern and is sure to please even the most particular kids. Our panel felt the brand’s commitment to sustainability was admirable. With a zero- waste policy, cruelty-free materials and 10% of profits invested in reforestation, parents can feel confident that they are investing in a truly ethical product.

“ Such cool looking, high performance headphones. I love this brands’ environmental credentials.”

Bonita Turner, Editor of Junior, @juniormagazineonline

“Good design, robust and comfortable.”

Nicola Eyre, founder of Cissy Wears, @cissywears

I love these head phones. They look super cool and the cute little pouches you can pop them in are adorable.

Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline

Winner:BRONZE Best Toy Brand

Who:Hug-A-Lumps

What:Weighted Soft Toys by ZURU

Why:

These super soft velour, weighted plush toys were a big hit. They are so cuddly! A large 50cm in length and weighing 1.5kgs they are perfect for comforting and calming your little ones. There are 8 different endearing animal characters in gentle colours to choose from, although our panel felt that choosing just one would be too hard!

“These would be a perfect gift. So cute and reassuring.

Bonita Turner, Editor of Junior, @juniormagazineonline

“So soft and a product offering I haven’t seen before. I know my daughter would love them “

Nicola Eyre, founder of Cissy Wears, @cissywears

These gorgeous soft toys feel like they’re hugging you back. Extremely soothing to cuddle.

Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline