Winner:JOINT GOLD - Best Circular/Vintage/Rental Fashion Brand
Who:Kidswear Collective
What:Pre-loved and past season designer fashion for babies and children
Why:
The growth of cyclical fashion is more important than ever, and our judges were pleased to see Kidswear Collective continuing to shine this year. With pieces from over 750 brands, and new items being added every day, the judges felt spoilt for choice, and loved that the expansive collection made finding truly special items possible for a broader audience as well as extending the lifespan of the garments. It’s a win-win!
"One-of-a-kind finds and truly special pieces - love Kidswear collective!"
"I love this brand so much. How incredible to get beautiful pieces that are secondhand or last season at incredible prices. Gets a perfect score from me!"
"Just the most brilliant brand and concept. Changing the way people think about preloved childrenswear - making it premium. And great visuals."
Winner:JOINT GOLD - Best Circular/Vintage/Rental Fashion Brand
Who:Wunder Duds
What:Circular Kidswear
Why:
Wunder Duds are out to change the face of preloved clothing, and the JDA panel is here for it. The brand believes that great kidswear deserves to be worn again and again, and their ‘picky and proud’ selection process very much reflects that philosophy. Judges were drawn to the brand’s fuss-free approach to selling – they handle everything from styling and shooting to the final sale. No more bags of clothes lying around the house waiting to sell, rejoice!
"A strict selection criteria and editorial-grade presentation elevate secondhand into something aspirational, not apologetic. The fully managed service genuinely removes real friction for busy sellers."
"So fab, love everything about this brand!"
"I'm not sure I've looked at Wunder Duds properly before but now I'm obsessed! Such cool preloved pieces and from super cool brands. Love!"
