No need to change where you shop, just because you are pregnant – that is one of our biggest style tips. The ASOS Maternity collection has blossomed over the last few years – and is better than ever this season. Shop for everything from comfortable, cool loungewear to ‘of the moment’ on-trend pieces with added ‘bump’ room, basics like jeans and shirts and, beyond-black maternity swimsuits. ASOS Maternity is also a great place to look for beautiful special occasion maternity pieces ideal for weddings.
>> ASOS Maternity is available at ASOS
2. Envie de Fraise
Maternity brand Envie de Fraise is one of our favourite French exports (after cheese and wine, of course), since it offers a whole load of chic and fashion-forward items, from bold jersey dresses and tops to pyjamas, swimwear and underwear. They have also scooped many a Junior Design Award.
>> Envie de Fraise maternity collection available at Envie de Fraise
3. Ripe Maternity
Established in 1996 this Australian brand offers contemporary, stylish and, above all comfortable maternity and nursing clothes – that allow you to maintain your usual style. Highlights include the classic Perrie Dungarees (see above, a wide selection of well designed dresses ideal for the office, daytime and informal party wear and brilliant nursing friendly basics to see you through those early days.
> >Ripe Maternity Collection available at Ripe
4. New Look
Like a few other high street stores offering a maternity range, it’s great to be able to shop at your usual favourite store like New Look whilst pregnant, since many of its most popular and must-have styles are also available in ‘mum-to-be’ designs. The maternity denim range at New Look is top notch, and the brilliant price tag means you don’t have to be too selective – from trend led pieces to wardrobe basics – meaning you can feel fashionable throughout your whole pregnancy.
> > New Look Maternity collection available at New Look
Looking for maternity wardrobe basics for an affordable price? Vertbaudet, another French brand we love is the answer. Often overlooked – you can find some real gems here – and there is also regular sales and discounts. Vertbaudet has a great offering of classic, wearable pieces, alongside a few trend led items each season. We especially love the denim, summer dresses and simple tops.
>> Vertbaudet Maternity collection available at Vertbaudet
Noppies has been designing maternity clothing for over 21 years, so they know what they are doing when it comes to a well-designed dress or pair of trousers. Expect cool, Dutch design and funky patterns, as well as those classic, everyday pieces that will help you and your bump get dressed with ease.
> >Noppies maternity collection available at Noppies
Unusually for a large high street store, GAP only sells its fantastic maternity collection online. It really is worth finding out your size, though, by first ordering a few pieces, as the comfy chic styling of the mainline carries on here – and, there are some stellar pieces to be found. We love the longline tops, the soft jersey dresses, jumpsuits and doing what GAP does best, the selection of maternity denim is top notch.
>> Gap Maternity collection available online only at GAP
All maternity wear tops at Esprit are designed to be long in the body, so that you won’t be exposing any bump. Expect to find elasticated holes and buttons on waistbands, cool breastfeeding tops and a fantastic selection of pop colours as well as natural tones. Check out the extensive nightwear and loungewear too – especially for post-natal wear.
> > Esprit Maternity available at Esprit
We first spotted MamaLicious when it was stocked as a concession within department stores, but the website is most definitely worth a visit to shop its full maternity and nursing collections. The cool Danish styling makes the clothing all the more appealing, with mostly nude, natural and chalky colours, with pops of colour, print and pattern, we especially love the leopard print styles – so cool.
>> MamaLicious collection available at MamaLicious
10. Tiffany Rose
Tiffany Rose maternity has been awarded many Junior Design Awards – and for good reason. The quality of the dresses, for both day and evening wear, is second to none. The weight of the fabrics gives an elegant silhouette and is always flattering on a pregnant, or nursing, shapes. The collection is often endorsed by celebrities, who favour the eye-catching elegant gowns for red carpet events. Tiffany Rose also sell a section of elegant and flattering maternity bridal gowns as recently seen on Riveria actress Juila Stiles
>> Tiffany Rose Maternity Collection is available at Tiffany Rose
11. Isabella Oliver
Founder and creative director Baukjen de Swaan of Isabella Oliver continuly offers stylish, elegant pieces in luxurious fabrics which aim to make you feel like you, throughout your pregnancy and beyond. Meaning most of the collection is designed to fit you both during and post birth. The subtle ruching and wrapping details on the tops and dresses is flattering and the classic silhouettes mean mixing and matching pieces into your current wardrobe is easy. The difference with Isabella Oliver is these are pieces you’ll WANT to wear time and time again – even when not pregnant! Check out its new pre-loved section that offers gently worn pieces at a lower price point but more importantly helping to reduce environmental impact.
>> Isabella Oliver Maternity collection available at Isabella Oliver
12. The Natty
Another high street gem and one that doesn’t squash your style just because you are pregnant is H&M. Offering on trend, stylish and wearable pieces at such brilliant value for money. From print and pattern dresses to dungarees and nursing tops and bras, the main reason we love H&M is the maternity jeans. There isn’t a new mum or mum-to-be who hasn’t recommended them for the great, comfortable and stylish fit. This season the knitwear is top notch too.
>> H&M MAMA collection is available at H&M
14. Just Polly
One of the newer maternity brands on the maternity fashion block – Just Polly is worth seeking out. Founded by stylist and art director, Polly Hayward her pieces appeal to those mums-to-be who love shopping at places like COS and Zara. Simple styling, elegant colour palettes and cool silhouettes reveal its fashionable roots Just Polly offers trans-seasonal staple pieces that look great during pregnancy and beyond.
>> Just Polly Maternity is available at Just Polly
15. A Pea in the Pod
A maternity clothing institution in the USA, A Pea in the Pod opened a pop up shop in Harrods a few years back which has thankfully now become a permanent fixture. A Pea in the Pod is a mixture of own brand and designer clothing for mums-to-be, including an unrivalled denim selection by the lines such as 7 for All Mankind, J Brand and Citizens of Humanity amongst others. Now, available online A Pea in the Pod also stocks such well known British maternity designs – some as exclusive pieces – from Séraphine, Isabella Oliver and Madderson London.
>> A Pea in the Pod maternity collection is available at A Pea in the Pod
Ooh my! The Zara maternity range is beyond! Stylish, simple and as elegant as you would expect from this Spanish high street fave. Think fluid pieces, bold colours, adventurous prints and maternity wear that won’t make you feel drab for nine months and beyond. Perfect for work, special occasions and, well just about everyday! It’s Zara after all.
>> Zara MUM Maternity collection is available at Zara
Séraphine has been making waves in fashionable celebrity and influencer (maternity) circles for years, but it was catapulted into everyday conversation after the Duchess of Cambridge was spotted wearing many a wrap dress from its collections when pregnant with Prince George. As well as these highly flattering wrap dresses, Séraphine offers a whole wardrobe full of gorgeous maternity fashion essentials including cover ups, evening dresses, jeans and lingerie, as well as the basics, there is even a beautiful selection of maternity bridal dresses.
>> Séraphine Maternity collection available at Séraphine
From essential maternity wardrobe basics (jeans, dresses and lingerie) to cool and quirky pieces (dungarees, print swimwear and smocks), Topshop-shoppers will be delighted with the range available for mums-to-be means not having to sacrifice on trends for 9 months or more.
>> Top Shop Maternity is available online and in-store at Topshop
19. JoJo Maman Bebe
With 70 stores across the UK a JoJo Maman Bebe is likely on your nearest high street (and well as an extensive online collection and catalogue). Grown from offering French nautical style clothing for children into a full on parenting lifestyle store offering of functional, comfortable and attractive maternity clothing for mums-to-be, baby gifts, toys and more. This is one of the best places to find a Breton striped maternity pieces, maternity dungarees and everyday basics like leggings, vests and maternity tights.
>> JoJo Mamam Bebe Maternity Collection is available at JoJo Maman Bebe
Classic, simple and dare we say comfortable? Mango offers a very limited – but, very chic collection of basics, essentials and a few stand out pieces that will see you through the bump and beyond without sacrificing your style.
>> Mango Maternity collection is available at Mango
Once the domain of work wear separates Next is now a serious high street fashion contender – selling covetable, must-have pieces that literally sell out before thy hit the rails. The trick with Next is to buy early when the preview Next Directory comes out. And, with next day delivery (on ordesr before 9pm) and collect from store options you really can’t shop anywhere better for maternity, kids and baby wear. The maternity collection features an array of over and under-the-bump jeans, evening dresses, gorgeous daywear, swimwear and lingerie and wardrobe basics like vests, leggings and tunics – at of course, great prices.
>> Next Maternity Collection is available at Next
22. Heavenly Bump
Created by ex-high street maternity clothing buyer, Amy-Kate Crane and designer, Kirsty van Deurs Goss, Heavenly Bump is a comfortable, affordable and trend centric collection of maternity fashion, sold online. You’ll find lots of pieces in jersey fabrics, print separates and comfy basics ideal for growing figures.
> > Heavenly Bump maternity collection is available at Mamaetmoi
Once one of Manchester’s best kept fashion secrets – Boohoo is now an online fashion retailer to be reckoned with. Stocking women, mens, kids and yes, even maternity – fashionistas can get a fast fashion fix without spending a fortune no matter how many months due. Want floral dresses, longline overskirts, skinny jeans and on-trend tops.? Then Boohoo is where you can shop 24/7. You can also find a BooHoo Maternity edit over at Next
>> Boohoo Maternity is available at Boohoo
Online at Debenhams, the maternity clothing is handily divided into sections such as ‘workwear’, ‘occasionwear’, ‘lingerie’ and ‘jeans’, so shopping is almost too easy… Brands on sale here include Dorothy Perkins and Spanx, as well as Debenhams own brand Red Herring.
>> Dorothy Perkins Maternity and Red Herring Maternity is available at Debenhams
25. Hatch Maternity
Still based in America, Hatch thankfully ships to 200 countries including the UK and is also now stocked at Net-A-Porter. The styling of the website alone makes you want to shop, shop, shop! Beautiful nude colours, greys, black and chalky tones are interspersed with delicate and pretty prints over jumpsuits, dresses, tunics and more. If you only buy one special piece when pregnant make it from Hatch – it’s the fashion crowds favourite label by far.
>> Hatch Maternity collection available at Hatch Maternity
26. Clary and Peg
If you are looking for maternity wear with a retro feel, Clary and Peg offers a range of clothing suitable for wearing while pregnant, with a vintage twist. The clothing is representative of fashion through the ages with a capsule collection comprising of 50s smocks, 60s and 70s short dresses, 70s maxi dresses and classic 80s dungarees and jumpsuits, all in rich colours and vintage-style fabrics, with plenty of attention to detailing.
>> Clary & Peg Maternity available at Clary and Peg
27. Lonzi & Bean
Hailing from South Africa Lonzi & Bean was created by 2 best friends in 2015 offering essential pieces using locally Cape Town sourced fabric for super soft and comfortable maternity and dual-nursing wear – great for those who love a flowing jersey maxis, tunics and leggings. They also stock a great selection of plus-size maternity pieces.
>> Lonzi & Bean collection available at Lonzi & Bean
28. Lily & Ribbon
An online boutique stocking classic maternity jersey dresses, lingerie, leggings and nightwear. Worth a nose around the website to find some hidden gems – like chic pleated skirts, jumpsuits and jackets ideal for work and weekend maternity style.
>> Lily & Ribbon Maternity collection available at Lily & Ribbon
A fun, fashion-led maternity and breastfeeding range founded by friend Claire and Nicky that aims to banish ‘boring’ & ‘frumpy’ maternity fashion forever. As winner soft last year’s Best Maternity Brand in the Junior Design Awards we can testify the shots of bright colour and bold leopard prints, give the collection a contemporary feel. Extra points for the well considered basics and functional design that means wearers can feel confident when pregnant – and breastfeeding.
>> Tilbea London Maternity collection available at Tilbea
Launched this year, Frugi have introduced BLOOM – a new their maternity & twinning collection comprising of flattering dresses, skirts, tops, jumpers, night-wear and accessories to keep mums feeling fabulous during and after pregnancy. The Frugi Bloom collection is made from the softest GOTS certified organic cotton in line with the echo credentials of this colourful brand.
Mia Seipel, launched her sustainable Swedish brand Boob in 1999 she says after “…I watched my sister breastfeed her newborn son with the north wind sweeping around her bare waist. There and then, I realised that mothers, like all super heroes, deserve the right gear.” Since then her stylish nursing collection now includes clothes for al stages of motherhood. The neutral toned maternity pieces are made from organic cotton, are designed with comfort and practically in mind and, above all they each take you from bump, breastfeeding and beyond. We love.
>> Boob Design Maternity collection is available at Boob Design