Why change where you shop, just because you are pregnant? ASOS offers a brilliant range of maternity fashion for it’s discerning, fashion-loving customers. Shop for everything from comfortable, cool loungewear to ‘of the moment’ on-trend pieces with added ‘bump’ room. ASOS Maternity is also the place to look for beautiful special occasion maternity pieces.
ASOS Maternity available at ASOS
2. Ripe Maternity
Established in 1996 this Australian brand is available for us Brit mums-to-be to get their hands as it now offers international postage. Contemporary, stylish and comfortable maternity and nursing clothes that allow you to maintain your usual style. Highlights include the wide selection of well designed dresses ideal for the office, daytime and informal party wear – and many are nurseling friendly too.
Ripe Maternity available at Ripe
Envie de Fraise
3. Envie de Fraise
Ooo la la! Maternity brand Envie de Fraise is one of our favourite French exports (after cheese and wine, of course), since it offers a whole load of chic and fashion-forward items, from dresses and tops to pyjamas, swimwear and underwear. They also scooped Gold in this years Junior Design Awards (read more here)
All available at Envie de Fraise
Looking for maternity wardrobe basics for an affordable price? Vertbaudet, another French brand we love, has a great offering of classic pieces, alongside a few trend led items. We love the new denim collection especially.
All available at Vertbaudet
Noppies has been designing maternity clothing for over 20 years, so they know what they are doing when it comes to a well-designed dress or pair of trousers. Expect cool, Dutch design and funky patterns, as well as those classic, everyday pieces that will help you and your bump get dressed with ease.
All available at Noppies
All maternity wear tops at Esprit are designed to be long in the body, so that you won’t be exposing any bump. Expect to find elasticated holes and buttons on waistbands, cool breastfeeding tops and a fantastic selection of pop colours as well as natural tones. Check out the extensive nightwear and loungewear too – especially for post-natal wear.
Esprit Maternity available at Esprit
7. New Look
Like a few other high street stores offering a maternity range, it’s great to be able to shop at your usual favourite store like New Look whilst pregnant, since many of its most popular and must-have styles are also available in ‘mum-to-be’ designs. The maternity denim range at New Look is top notch, and the brilliant price tag means you don’t have to be too selective – from trend led pieces to wardrobe basics – meaning you can feel fashionable throughout your whole pregnancy.
New Look Maternity available at New Look
We first spotted MamaLicious when it was stocked as a concession within department stores, but the website is most definitely worth a visit to shop its full maternity and nursing collections. The cool Danish styling makes the clothing all the more appealing, with mostly nude, natural and chalky colours, with pops of colour, print and pattern, We especially love the leopard print styles – so cool.
All available at MamaLicious
9. Tiffany Rose
Tiffany Rose maternity has been awarded many Junior Design Awards – and for good reason. The quality of the dresses, for both day and evening wear, is second to none. The weight of the fabrics gives an elegant silhouette and is always flattering on a pregnant, or nursing, shapes. The collection is often endorsed by celebrities, who favour the eye-catching elegant gowns for red carpet events. Tiffany Rose also sell a section of elegant and flattering maternity bridal gowns as recently seen on Riveria actress Juila Stiles
All available at Tiffany Rose
10. Isabella Oliver
Founder and creative director Baukjen de Swaan of Isabella Oliver continuly offers stylish, elegant pieces in luxurious fabrics which aim to make you feel like you, throughout your pregnancy and beyond. Meaning most of the collection is designed to fit you both during and post birth. The subtle ruching and wrapping details on the tops and dresses is flattering and the classic silhouettes mean mixing and matching pieces into your current wardrobe is easy. The difference with Isabella Oliver is these are pieces you’ll WANT to wear time and time again – even when not pregnant!
All available at Isabella Oliver
Marks & Spencer
11. Marks & Spencer
After the fantastic revamp of the kids and baby collections over the past couple of years, Marks & Spencer has ramped up the style and offering of it’s maternity wear, available in selected stores and online only. You can pick up some really easy elegant staples such as Breton tops, dungarees and classic over-the-bump jeans and leggings.
All available Marks & Spencer maternity available at Marks & Spencer
Another high street gem and one that doesn’t squash your style just because you are pregnant is H&M. Offering on trend, stylish and wearable pieces at such brilliant value for money. From print and pattern dresses to dungarees and nursing tops and bras, the main reason we love H&M is the maternity jeans. There isn’t a new mum or mum-to-be who hasn’t recommended them for the great, comfortable and stylish fit. This season the knitwear is top notch too.
H&M MAMA available at H&M
13. Just Polly
One of the newer maternity brands on the maternity fashion block – Just Polly is worth seeking out. Founded by stylist and art director, Polly Hayward her pieces appeal to those mums-to-be who love shopping at places like COS and Zara. Simple styling, elegant colour palettes and cool silhouettes reveal it’s fashionable roots Just Polly offers transseasonal staple pieces that look great during pregnancy and beyond.
Available at Just Polly
A Pea in a Pod
14. A Pea in the Pod
A maternity clothing institution in the USA, A Pea in the Pod opened a pop up shop in Harrods a few years back which has thankfully now become a permanent fixture. A Pea in the Pod is a mixture of own brand and designer clothing for mums-to-be, including an unrivalled denim selection by the lines such as 7 for All Mankind, J Brand and Citizens of Humanity amongst others. Now, available online A Pea in the Pod also stocks such well known British maternity designs – some as exclusive pieces – from Séraphine, Isabella Oliver and Madderson London.
All available at A Pea in the Pod
Here is is where you’ll find those must-have basics that will see you through the everyday – as well as a few on-trend, up tot the minute additions to make you feel a little less drab on those tough not so blooming days. Look for brilliant quality nursing pieces, longline vests and tees and swimwear. As well as some trusty over the bump black (oh, so useful) trousers.
Mothercare Maternity available at Mothercare
Séraphine has been making waves in fashionable celebrity and influencer (maternity) circles for years, but it was catapulted into everyday conversation after the Duchess of Cambridge was spotted wearing many a wrap dress from its collections when pregnant with Prince George. As well as these highly flattering wrap dresses, Séraphine offers a whole wardrobe full of gorgeous maternity fashion essentials including cover ups, evening dresses, jeans and lingerie, as well as the basics, there is even a beautiful selection of maternity bridal dresses.
All available at Séraphine
From essential maternity wardrobe basics (jeans, dresses and lingerie) to cool and quirky pieces (dungarees, print swimwear and smocks), Topshop-shoppers will be delighted with the range available for mums-to-be means not having to sacrifice on trends for 9 months or more.
All available at Topshop
JoJo Maman Bebe
18. JoJo Maman Bebe
With 70 stores across the UK a JoJo Maman Bebe is likely on your nearest high street (and well as an extensive online collection and catalogue). Grown from offering French nautical style clothing for children into a full on parenting lifestyle store offering of functional, comfortable and attractive maternity clothing for mums-to-be, baby gifts, toys and more. This is one of the best places to find a Breton striped maternity pieces, maternity dungarees and everyday basics like leggings, vests and maternity tights.
All available at JoJo Maman Bebe
Ooh my the Zara maternity range is beyond. Stylish, simple and as elegant as you would expect from this Spanish high street fave. Think fluid pieces, bold colours, adventures prints and maternity wear that won’r make you feel drab for 9 months and beyond. Percent for work special occasions and, well everyday!
Zara Maternity available at Zara
Classic, simple and dare we say comfortable? mango offers a limited – but very chic collection of basics, essentials and a few stand out pieces that will see you through the bump and beyond without sacrificing your style.
Manage Maternity available at Mango
21. Heavenly Bump
Created by ex-high street maternity clothing buyer, Amy-Kate Crane and designer, Kirsty van Deurs Goss, Heavenly Bump is a comfortable, affordable and trend centric collection of maternity fashion, sold online. You’ll find lots of pieces in jersey fabrics, print separates and comfy basics ideal for growing figures.
All available at Heavenly Bump at Mamaetmoi
Gap (online only)
Unusually for a large high street store, GAP only sells its fantastic maternity collection online. It really is worth finding out your size, though, by first ordering a few pieces, as the comfy chic styling of the mainline carries on here and there are some stellar pieces to be found. We love the longline tops, the soft jersey dresses, and doing what GAP does best, the selection of maternity denim is top notch.
All available at GAP Maternity at GAP
Once the domain of work wear separates Next is now a serious high street fashion contender – selling covetable, must-have pieces that literally sell out before thy hit the rails. The trick with Next is to buy early when the preview Next Directory comes out. And, with next day delivery (on ordesr before 9pm) and collect from store options you really can’t shop anywhere better for maternity, kids and baby wear. The maternity collection features an array of over and under-the-bump jeans, evening dresses, gorgeous daywear, swimwear and lingerie and wardrobe basics like vests, leggings and tunics – at of course, great prices.
All available from Next Maternity at Next
Once one of Manchester’s best kept fashion secrets – Boohoo is now an online fashion retailer to be reckoned with. Stocking women, mens, kids and yes, even maternity – fashionistas can get a fast fashion fix without spending a fortune no matter how many months due. Want floral dresses, longline overskirts, skinny jeans and on-trend tops? Then Boohoo is where you can shop 24/7.
All available at Boohoo
Online at Debenhams, the maternity clothing is handily divided into sections such as ‘workwear’, ‘occasionwear’, ‘lingerie’ and ‘jeans’, so shopping is almost too easy… Brands on sale here include Dorothy Perkins and Spanx, as well as Debenhams own brand Red Herring.
All available at Debenhams
26. Hatch Maternity
Still based in America, Hatch thankfully ships to 200 countries including the UK and is also now stocked at Net-A-Porter. The styling of the website alone makes you want to shop, shop, shop! Beautiful nude colours, greys, black and chalky tones are interspersed with delicate and pretty prints over jumpsuits, dresses, tunics and more. If you only buy one special piece when pregnant make it from Hatch – it’s the fashion crowds favourite label by far.
All available at Hatch Maternity
If you are looking for contemporary British designed maternity fashion pieces, then check out Madderson. Clients of note include the Duchess of Cambridge and Poppy Delevingne. The edited range is mainly striking mod dresses, blouson style tops and a few eye-catching outerwear pieces.
All available at Madderson Maternity at Madderson London
Clary & Peg
28. Clary and Peg
If you are looking for maternity wear with a retro feel, Clary and Peg offers a range of clothing suitable for wearing while pregnant, with a vintage twist. The clothing is representative of fashion through the ages with a capsule collection comprising of 50s smocks, 60s and 70s short dresses, 70s maxi dresses and classic 80s dungarees and jumpsuits, all in rich colours and vintage-style fabrics, with plenty of attention to detailing.
All available at Clary and Peg
Lonzi & Bean
29. Lonzi & Bean
Hailing from South Africa Lonzi & Bean was created by 2 best friends in 2015 offering essential pieces using locally Cape Town sourced fabric for super soft and comfortable maternity and dual-nursing wear – great for those who love a flowing jersey maxis, tunics and leggings. They also stock a great selection of plus-size maternity pieces.
All available at Lonzi & Bean
Lily & Ribbon
30. Lily & Ribbon
An online boutique stocking classic maternity jersey dresses, lingerie, leggings and nightwear. Worth a nose around the website to find some hidden gems – like chic pleated skirts, jumpsuits and jackets ideal for work and weekend maternity style.
All available at Lily & Ribbon