Who:Superlove Merino
What:Sustainable Zero Waste Collection
Why:
The eco credentials of Superlove Merino are impeccable and our judges were incredibly impressed by the lengths they go to as a company to ensure their production is as ethical and sustainable as possible, from sheep to finished garment and beyond.
The panel were super impressed by the quality of the clothing, marvelling over how inventive they have been with merino wool. The fact that Superlove has been a fully zero-waste brand since 2020 with all cutting room scrap being re-purposed into alternative products, scored highly and everyone felt that the use of recycled fabric had lead to truly exciting and innovative design within their collection. Their initiatives to repair and re-sell customer’s Superlove merino clothings were also a huge hit.
Just the most extraordinarily innovative eco-conscious brand who are always looking to do better. Brilliant.
Super eco, super cool, super amazing quality, super love!
You had me at 'growing with the child.'
Adore the SUPER LIVED+LOVED moto! Great full circular brand.
An amazing brand that works tirelessly to create stylish practical clothes that have as little impact on the planet as possible.
Who:Möm(e)
What:Portuguese Organic Cotton childrenswear brand
Why:
This beautiful collection entitled ‘cons.ciência’, which means consciousness in Portuguese sums up this brand’s entire ethos, which not only works to a firm set of eco-“conscious” production codes but encourages others to look into the future and make the best possible decisions they can to protect our planet. The panel were deeply impressed by founder Inês Camaño Garcia’s commitment to using local materials, artisan production resources and keeping waste to an absolute minimum.
The pared back, high quality feel of the clothing was much admired and the judges thought children would feel great and look adorable in these mindfully made, soft knitted separates.”
A truly beautiful collection that keeps the environment and our children’s futures at its core.
Such elegant and effortless design. Fashion forward shapes and beautiful quality fabrics. I love this brand.
I discovered Mome at last year’s awards and have been a fan ever since. Beautiful pieces and imagery.
Simple and stylish.
Love the circular feel of the brand, each piece designed to be passed on time and time again
Who:Kitz Heimat
What:Premium, eco-conscious, organic childrenswear
Why:
This super cosy collection with the warmest snowsuits, soft cotton clothing and adorable accessories really jumped out at our judges who loved their pared back style coupled with superb eco credentials.
Made with only natural and organic materials, in a small, sustainably run factory, our panel felt that this was a brand that worked hard to put planet, children and society at the heart of their vision.
Just the most adorable, soft and cosy clothes that keep babies snuggly in the Winter and cool and comfortable in the Summer. All made with the level of care for our planet that their little customers deserve.
Omg. That hat!! Super cute, soft and wearable clothes. Top marks.
The softest pieces in a perfect colour palette!
I love the tonal quality of this collection which makes layering and coordinating these clothes so easy. An eco-brand that makes clothes to celebrate children and our planet.
Who:Smalls Merino
What:Sustainably made Merino Wool Separates
Why:
Our judges loved this collection of beautifully soft merino wool separates in sumptuous on trend shades that are designed to fit a child for at least two years. The quality of the wool – which is in itself inherently sustainable – sourced from incredibly happy sheep, really impressed, as did the immaculate finish of each garment.
The panel was excited to learn that Smalls’ merino is the product of a totally traceable supply chain using exclusively traceble Ethical ZQ certified Merino and that all the wool is processed in an Italian Mill with superb standards of care for the environment.
The most beautiful base layers and separates that can be worn under ski suits, for sports, as pyjamas or just for staying warm, cosy and dry.
I love Smalls. Just the softest. I'd like to dress my children in Smalls all the time!
My children are fans of this range and it’s great to know as a parent, that this merino wool is antimicrobial, temperature regulating and scientifically proven to improve eczema.
