Who:Little Prince London
What:Motif-free boys clothes that are simple in design and high in quality
Why:
This stylish pared back collection really grabbed our judges attention, many of whom felt that this brand really did fill a much needed gap in the market for logo, slogan and image free clothing for little boys. Our panel loved the soft yet hard wearing separates in wearable neutral shades that would create stylish top-to-toe looks or simply fantastic foundation pieces to be worn all year long.
A special mention has to go to the cleverly designed ribbed leggings in the collection that are not only super cute but keep their shape and don’t fall down!
Love this, it’s so hard to find stylish basics.
Love the simplicity of these designs - great mix and match pieces that can work for girls too, so excellent hand-me-downs…
Gorgeous block colours and simple designs. Perfect for both boys and girls and super comfortable. I love the simplicity of this brand. I’m a sucker for kids’ clothing without loud designs.
Who:Angel & Rocket
What:The boys collection from a premium high street, family run fashion brand
Why:
‘Cool’ was the word that was used a lot to describe this premium high street collection that is packed with gorgeous comfy separates inspired by streetwear. Our panel loved the use of exciting pattern and colour, teamed with sports luxe finishes that they felt kids would really be drawn to.
The range runs from age 0-14 and the judges agreed that this brand had managed to create clothes that everyone including tweens and teens would be super proud to wear.
Parents of boys rejoice – there are some fab outfits here that feel a little bit different and won’t break the bank.
Great looks for any occasion!
Fabrics feel soft and good quality - like use of fairtrade cotton and recycled polyester. Everything is washable and feels robust.
Who:Rem & Rei
What:Premium boys clothes with a cool sports luxe feel
Why:
This limited edition collection of soft jersey separates really impressed our judges on so many levels. The quality and finish of each piece was fantastic and the subtle detailing, including embossed rubber patches and hand screen printed slogans really gave these clothes a premium feel.
The warm, affectionate slogans were also super popular – especially with the mums of boys!
These clothes have got a really cool, sports luxe feel that kids will love and the quality is superb.
Love the clean and contemporary designs. Colours can be worn together or mixed and matched. Fabrics feel soft and premium and love they can be machine washed. Price point is fair. Feels new and fresh.
I love the cheeky humour in this collection and know that kids will love wearing these super comfy, stylish clothes
