Winner:PLATINUM - Best UK Children’s Fashion Brand
Who:Rachel Riley
What:Timeless heirloom childrenswear
Why:
The world of Rachel Riley never fails to put smiles on our faces here at Junior, and this year was no different. Picnic-perfect gingham, dreamy Liberty florals, heritage features and timeless quality all carefully tied together to create a collection which is undeniably Rachel Riley. The judges were delighted by the attention to detail in every piece, admiring the delicate balance between classic styles and fresh, joyful prints.
I love that you can spot a Rachel Riley piece a mile off! so classic with a distinctly different feel. Those lobster pieces always make me smile!
Classic, luxury, heritage style. With a dose of fun.
Beautiful embroidery, nice details on the collars, great quality fabric, timeless design and colours.
Winner:JOINT GOLD - Best UK Children’s Fashion Brand
Who:MABLI
What:AW25 Collection
Why:
Slow fashion with a fresh, joyful twist, MABLI’s whimsical AW25 collection certainly deserves its place in the spotlight. Playful, circus-inspired patterns and silhouettes really stole the hearts of judges this year, alongside the exquisite quality we’ve come to expect from MABLI. And of course, it never goes unnoticed here at Junior when a garment is machine washable – practicality meets adorable, imaginative and cosy? A match made in kidswear heaven!
Wow this is my favourite brand discovery today. The quality is amazing, the designs are so colourful and original. They give me slight 90s nostalgia but also remind me of South America and Austria! So fun for winter!
I've long adored MABLI but this collection stole my heart. The socks! The sweaters! The stripes! The accessories!
Faultlessly gorgeous, imaginative and timeless design. Somehow playful and classic all at once. I want to dress my kids in Mabli throughout their entire childhood!
Warm, soft, colourful, stylish.... Mabli has it all!
The joyful creativity at the heart of Mabli is hard to resist. Another stunning collection. I remember when they entered as Best Newcomer and now look how far they have come! Congratulations to Lisa and her team.
Winner:JOINT GOLD - Best UK Children’s Fashion Brand
Who:Little Cotton Clothes
What:Spring 25 collection
Why:
With its exquisite patterns, dreamy colours and timeless silhouettes – Little Cotton Clothes’ Spring 25 collection was a breath of fresh air. The brand’s care and passion for their pieces is evident in every little detail, from hand-smocking to nostalgic ric rac trims. Free from chemicals and gentle on delicate skin, Little Cotton Clothes takes extra care to ensure only the best fabrics are used in their designs. The judges loved the brand’s idea to reduce wastage by using excess material to create matching hair accessories and sweet gift bags, too.
Another absolute favourite of mine. I always look forward to a Little Cotton Clothes launch. The softest pointelle tops for everyday, prettiest prints and I adore the nostalgic aesthetic of the brand. Always a great lookbook too.
Romantic, charming, vintage, from a different era... I love the style and the design and the touch of patchworks and floral prints.
I recently discovered this brand, and have bought lots for my daughter. The make quality is exceptional, the heritage prints and design is absolutely heavenly and I would honestly dress her head to toe for every occasion in these pieces!
Every new collection is a highlight of the Junior calendar. I absolutely love this brand and it’s mix of block print and nostalgic silhouettes.
Winner:JOINT SILVER - Best UK Children’s Fashion Brand
Who:Roarsome
What:Children’s clothing and accessories made for adventure
Why:
Here at Junior, we’re all for anything that pulls kids away from those screens, and that’s just what Roarsome aims to do with their designs – Spark adventure, inspire children to get outside and do what kids do best, have fun! Their collaborations with familiar faces like Spider-Man, Bluey, Peter Rabbit and NASA are sure to score highly with the littles, while the eco-credentials, machine washable materials and durability of the pieces get top marks with us parents!
Planet friendly, kid friendly, parent friendly!
Fun stylish outdoor fashion. My preteen would love this!
Easily an A+ for innovation, coolest designs and sustainability
A brand that works hard on so many levels but ultimately these are joyful clothes that kids will love wearing and will remember forever.
Winner:JOINT SILVER - Best UK Children’s Fashion Brand
Who:Little Bird by Jools Oliver
What:Vibrant children’s lifestyle
Why:
Little Bird by Jools Oliver brought an explosion of colour and joy to the JDA’s with a collection absolutely brimming with positivity! Our judges loved the range of unisex styles made for running, jumping, playing and just being a kid. Comfort and wearability are at the forefront of Little Bird’s designs, these are the clothes they’ll reach for time and time again. From cute dresses and tees for summer holidays to flashy wellies for puddle jumping every occasion has been covered. The brand’s ethos, that fashion should be an expression of personality and joy for children really connected with our judges.
Bright colors, cute design, 70's vibe! A lovely brand which makes you happy!
Joyful, practical and energetic. These are the clothes children want to wear!
JOYFUL
The rainbow joy that Little Bird spreads is unparalleled! I love the rainwear in particular this season.
