Winner:GOLD - Best Maternity / Breastfeeding Brand | Junior Design Awards 2025
Who:Seraphine at NEXT
What:Maternity Collection
Why:
Our judges felt the latest Seraphine collection really demonstrated inside-out knowledge of what pregnant women really want and need from their wardrobe when their bodies are rapidly changing and they need clothes they can rely on to feel great in.
From expertly designed maternity jeans with clever technical details that makes them super comfortable to stylish workwear that feels chic and professional, every occasion was covered. A special mention must go to the on trend swimwear and the fabulous lace lingerie that would be a credit to any underwear drawer.
NB: When there is only one shortlisted entry in a category, the brand will be scored according to a point system, taking into consideration quality, innovation and attention to detail.Â
I was so impressed with this collection, which feels cool, contemporary and full of pieces that will be worn way beyond pregnancy.
Seraphine has really upped its game recently. I'm particularly impressed with the new swimwear. Such a premium, modern collection.
