Fashion Awards 2025 / 16 September 2025

Best Children’s Swim Accessory Design | Junior Design Awards 2025

All the winners in the children's swim accessory design category in the Junior Design Awards for 2025

Junior Magazine Fashion Awards 2025 Best Children’s Swim Accessory Design | Junior Design Awards 2025

Winner:GOLD - Best Children’s Swim Accessory Design

Who:Splash About

What:Go Splash Swim Vest (with anti-rise strap)

Why:

These swim vests were an instant favourite for our judges, who felt the light, non-restrictive shape was excellent for allowing kids more freedom in the water, especially as they learn to swim and for all-day comfort in and around the pool. The panel also loved the beautiful non-fade designs and colours of the vests, making them not only aesthetically pleasing but adding great poolside visibility points too. Another bonus for these vests is that they can pack flat, making them great to take away on holiday too!

A thoughtfully designed swim vest that combines safety, comfort, and practicality with fun prints, ideal for travel and perfect for building water confidence in little ones.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

I was really impressed with this collection. Lovely prints, high sun protection and freedom for movement in the water.

Bonita Turner, Editor, Junior

I love Splash About for all kids’ swimwear. With years of experience and safety testing they just know their stuff!

Eleonore Crompton, Deputy Editor, Junior

Winner:SILVER - Best Children’s Swim Accessory Design

Who:WaterLand Baby

What:WaterLand Baby waterproof baby carrier

Why:

This nifty waterproof baby carrier caused a stir with the panel this year. Our judges were wowed by the clever design of these carriers, which are neat, compact and incredibly light. It was agreed that this sling would be perfectly packable for summer holidays and would make water time with little ones so much easier. Hands-free paddling with your little one? Count us in! The brilliant range of colours didn’t go unnoticed, either.

Fantastic! Much needed. Lightweight, really useful and safe way to paddle with your child! Love this!

Isabella Branson, co-host of @lessonsfromourmothers podcast

A clever, adventure-ready carrier that blends safety, comfort, and water-friendly design, perfect for active families wanting to stay close and hands-free from beach to poolside.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

I was immediately smitten with this carrier. A great way to paddle while keeping hands free to hold the hand of another child or simply to adjust your sun hat!

Eleonore Crompton, Deputy Editor, Junior

This is SO clever! we always have to get out of the water sooner than my baby would like to as my arms tire of bobbing her about, so this is a game-changer.

Sadie Mantovani, Brand Consultant @sadiemantovani

Winner:BRONZE - Best Children’s Swim Accessory Design

Who:Slipfree®

What:Slipfree® Kids Shoes

Why:

These brilliant water shoes made a splash with our judges, who thought the range of fun prints paired with the smart, slip-on design made them truly stand out. They aren’t bulky or heavy, they’re extremely flexible, lightweight and soft, which our panel felt would make them really comfortable and perfect for taking away on holiday or throwing in the swim bag. Judges loved that these shoes would let kids feel confident around the water  and protect from more than just slips – hot sand, rough surfaces and dreaded poolside germs are also no match for the Slipfree® technology.

A brilliantly practical swim accessory that combines safety, style, and comfort giving kids confidence around water while ticking all the boxes for parents too.

Jonathan Kirkby, Founder of Instinct PR @jonathankirkby

I really love the quick slip-on design of these, and how lightweight they are. And I especially love the metallic mermaid scales! They’re super practical, but so cute and easy to slip on that kids won't mind wearing them.

Bonita Turner, Editor, Junior

Water shoes are the unsung heroes of every pool or beach day - grippy, check! Quick-drying, check! Adorable prints, double check!

Eleonore Crompton, Deputy Editor, Junior

We discovered these recently and love them, they are so versatile and were also worn as my baby’s first shoes as a gentle and easy to wear intro to footwear.

Sadie Mantovani, Brand Consultant @sadiemantovani