Winner:GOLD - Best Innovative Product Design
Who:Momcozy
What:Air 1 Breast pump
Why:
Judges were seriously impressed with this super lightweight, wearable pump from Momcozy. The app is a genius addition, with over 200 rhythmic combinations to choose from. Wireless charging in a really handy case and a charge life of up to 15 sessions make this the ultimate portable companion. The panel praised the quietness of the pump, as well as how thin it is, making it perfect for busy mums. It’s also super easy to clean, with only 5 parts.Â
"This product demonstrates a strong understanding of the realities of modern parenting. Features such as the wireless charging case and extensive personalisation options create a premium user experience."
"Bulky and noisy pumps, be gone! This is exactly what mums on the go need, a sleek charging case, super quiet and easy to clean too. Top marks."
"Simple, practical and so lightweight. Love."
Winner:JOINT SILVER - Best Innovative Product Design
Who:Hackerlily
What:HipSurfer
Why:
This ergonomic hip seat made waves with our judges, who loved the easy-to-wear design and that it doubles as a bumbag with changeable covers to suit your personal style. This carrier supports the way families actually move throughout the day with its strapless design making the up, down, up phase of parenting a breeze, without the faff of strapping in just to take it off 10 minutes later. The wide, padded waistband delivers support by distributing the weight evenly.
"This is such a life saver, it’s so nice to see a design that actually considers the personal style of the wearer too."
"This is such a life saver, it’s so nice to see a design that actually considers the personal style of the wearer too. I wish I had one of these when my little ones were at the carrying age, genius."
Winner:JOINT SILVER - Best Innovative Product Design
Who:By Albani
What:Baby Up Anti-Reflux Chair
Why:
By Albani really got our judges talking about their Baby Up chair, which recreates the natural upright position of baby resting on a parent’s shoulder to support easier digestion and alleviate reflux. This clever chair transforms into a highchair as your little one grows, which the panel thought was really innovative and increases the value and longevity of the product.
"The Baby Up is an innovative product that addresses a genuine and often distressing challenge for families of babies with reflux. Designed by a paediatric gastroenterologist, it is clear that the product has been developed with clinical expertise and a strong understanding of infant physiology. Replicating the angle at which a baby is held on a caregiver's shoulder is a thoughtful and distinctive approach that has the potential to provide meaningful support for both babies and parents."
"Such a thoughtful design, gives you a break while being reassured that baby is still getting the support they need. Love how practical this chair is, and that it changes as your baby’s needs change. Smart and simple design too."
Winner:BRONZE - Best Innovative Product Design
Who:7AM Enfant
What:Car Seat Cocoon Teddy Appliqué Car Seat Cover
Why:
This smart car seat cover is a game changer for parents using their car seat as a travel system as it keeps little ones covered and cozy between places like the car and the pram. This universally fitting design is super easy to slip on or off, wind and rain resistant but still really lightweight and comfortable. The panel loved that the cover fits over the seat rather than under a harness, so safety is never compromised.
"This is such a practical and thoughtfully designed product for parents using an infant car seat as part of a travel system. Its universal fit, lightweight construction and wind- and water-resistant outer provide useful protection from the elements, while the shoulder zips allow parents to uncover the baby’s head and help manage temperature more easily."
"Love how simple this is, no faff, well made and keeps little ones cosy when travelling between the car and pram. This is such a great design, lovely not to have to put loads of warmer clothes on just to go to the car."
Winner:EDITORS CHOICE - Best Innovative Product Design
Who:Ickle Bubba
What:Virgo Travel System
Why:
This super smart travel system scored highly with our judges, who praised how simple it is to go from single to double travel system, as adaptors are already attached there’s no faff, no extra parts and no confusion. The panel also agreed that the system is really tailored towards modern family life, with adjustable handle heights, a generous storage basket and lots of accessories like footmuffs and raincovers, they really have everything covered.
"This is a really practical and innovative travel system that has been thoughtfully designed to adapt as families grow."
"Wow, they’ve really thought of everything here. Love the big storage space too! Such a thoughtful design, absolutely love that you don’t need any extra parts to go from one seat to two, so much easier."
