Winner:JOINT GOLD - Best Gift Brand (for Babies)
Who:Little Starts Gift Cards
What:Multi-brand Gift Cards for baby, toddler and preschool activities
Why:
What to get for the parent who already has everything they need? Little Starts makes this easy with their multi-brand gift card. Judges were blown away by the range of choices available. From swimming and music to sensory play and dance, there are 20,000+ classes for parents to choose from when they’re ready. The panel felt that this would make a refreshing and flexible gift idea, especially for parents who may be overwhelmed by physical items.
"What a clever innovation! Baby classes were one of those things that I found really added up on maternity leave, but yet you would never think to ask for them at a baby shower or as a present. This gift card skips that awkward in between step and would be ideal for parents who have quite enough stuff but you would still like to gift something to!"
"Great useful present!"
"Love this, instead of ANOTHER pair of baby socks or stuffed animal, parents can choose a fun activity and make lasting memories too. Perfect!"
Winner:JOINT GOLD - Best Gift Brand (for Babies)
Who:Sunny and Moon
What:Mini Moon baby Muslins and Full Moon Baby swaddles
Why:
The most gorgeous additions to any muslin collection, these designs are sure to stand out from the rest. The panel loved that the fun and stylish patterns would actually look lovely with any outfit instead of ruining it! The packaging is almost as beautiful as the muslins themselves, making them the perfect gift and judges really liked the build your own moon box option for a more personal touch for gifting.
"Useful and more stylish than some other swaddles."
"Where were these when I needed them? The colours! The patterns! The packaging!"
"Every parent knows you can never have too many muslins, and these ones are so fun! The swaddles are absolutely beautiful too. What a stunning gift idea."
Winner:JOINT SILVER - Best Gift Brand (for Babies)
Who:The Baby Gifting Company
What:Welcome Teddy & Towel Gift Set
Why:
The judges agreed that this personalised teddy and towel set would make a timeless and beautiful gift for a new baby or a special milestone, and become cherished keepsakes long after they are outgrown. The panel were wowed by how soft both the towel and the teddy were, and loved that they are also eco friendly for guilt-free gifting! The gift box ties the set together and makes it feel really special and elegant.
"A really thoughtful and complete gifting set for babies and expectant parents. The little bear perfectly rounds off this precious towel, ideal for a godparent or significant figure to gift a baby."
"Very sweet and elevated personalised gifts."
Winner:JOINT SILVER - Best Gift Brand (for Babies)
Who:aden + anais
What:Swaddles
Why:
These super soft muslin swaddles from aden + anais were an instant win for our judges. Made from bamboo, these muslins are breathable and gentle on delicate skin, perfect for reducing the risk of overheating. The panel agreed that the timeless patterns and soft colours elevate these muslins making them feel extra special and we loved that they’re still durable enough for everyday use despite their luxurious feel.
"My daughter grew up with these swaddles and they were always her ‘high day and holiday’ ones that I was most excited to use. When you’re in that newborn haze of sleep deprivation, it's little everyday items, like these muslins, being made beautiful but still practical that can make such a difference to lift your mood."
"I always love these beautiful swaddles from Aden + Anais, they are so useful for new babies."
Winner:BRONZE - Best Gift Brand (for Babies)
Who: Inch stones
What:Baby Milestone Patches - reusable patches to mark important milestones
Why:
Judges loved these adorable alternatives to milestone cards which can get damaged or lost. Inch Stones’ milestone patches are made to be cherished, with so many different and creative ways to display them, the panel agreed they would make an excellent gift for parents to celebrate every big and little moment in their little ones’ life. The bright colours make them feel really celebratory and fun, they would look so sweet displayed in a child’s room.
"These are so cute, especially for a first baby and or to share with family."
"Love how bright and joyful these little patches are, what a fun way to celebrate milestones!"
