Winner:GOLD Best Children's Toiletries Collection
Who:Little Butterfly London
What:Little Butterfly London Kids’ Range
Why:
This Ecocert COSMOS certified-organic and vegan-friendly range for kids impressed our panel with its microbiome strengthening formula created to support and protect a child’s skin barrier. As well as being sustainably made and specifically tailored to young skin, these products stood out for their luxurious textures, beautifully designed packaging and almost edible fragrance.
Gorgeous products with such pretty packaging.
Thoughtfully formulated products in very pretty bottles. Ticks all the boxes!
Parents and children will love this brand that has really thought about what young skin needs in terms of moisture and protection.
For me it’s the divine smell and textures that make this range so good. The science and research behind the brand is super reassuring.
Winner:SILVER Best Children's Toiletries Collection
Who:Mini U
What:Mini U Toiletries Range for Baby & Child
Why:
Everyone was drawn to these bright, witty bathtime treats that make getting clean so much fun. Formulated to be gentle on young, sensitive skin, cruelty free, safe for the planet and free from artificial nasties, this brand has managed to make products that tick all the requirements that adults look for, while remaining incredibly appealing to kids.
This whole range is so gorgeous. I love the fun bright colours and the bath bombs are genius!
The Fizzy Plops will never not excite my daughters at bathtime. They are so fun. The Sparkling Strawberry Bubble Bath is another favourite. And nothing from this exceptionally colourful range has ever caused any skin irritation.
Bright and colourful designs with fun at the heart of it. If you are going to have a pink bubble bath, make it REALLY pink. If you are going to have a bath bomb, make it a fizzing rainbow cloud! Loved the bold nature of this brand.
Bringing the fun back to bath time! I love this collection that will lure the most stubborn bath evader into the water.
Bath time fun with natural ingredients and exciting sea creature characters that kids will love.
Winner:BRONZE Best Children's Toiletries Collection
Who:The Kids Bathing Co.
What:Organic Lime & Mango Bath & Shower Gel, Aquamarine & Organic Sage Bath & Shower Gel, Organic Shea & Coco Bath & Shower Gel
Why:
Having had daily battles with her young daughter about why she couldn’t use grown- up bathing products, the founder of The Kids Bathing Co. set about making bath products that would appeal to more discerning kids in terms of packaging and smell. Our judges loved the clean, pared-back design of these products and the naturally derived formulas that smell nurturing yet sophisticated enough for mini fragrance connoisseurs!
I love this concept! Really sophisticated scents, blending notes like sage, neroli and patchouli, for little people. And still suitable for sensitive skin. Genius!
I love how this brand have identified something children themselves want and have created something that looks grown up but has children at the forefront of its mind.
A really thoughtfully designed brand that puts kids’ skincare needs at its heart.
I like everything about this brand from the name to the clean packaging design and the gorgeous smelling contents! Definitely a range I would like to use at home.
Winner:HIGHLY COMMENDED Best Children's Toiletries Collection
Who:Good Bubble
What:Paddington Bear Marmalade Bath Time Gift Set
Why:
This adorable bath time set was a big hit with our panel who felt it would make an excellent gift for Paddington Bear fans and anyone looking for delicious-smelling bubbles that are gentle on delicate skin. The little Konjac sponge, perfect for little hands, is a lovely addition.
Redesigning the children’s character led market - making sure the product lives up to a character as fine as Paddington! This would be a wonderful gift.
How cute. Paddington fans are going to love this set - and the smell! Ooh, actually I think I may have to borrow this as I may just take a marmalade scented bath with a cup of tea!
