WHO: The Middle Daughter
A British girlswear brand offering modern thoughtful styles for girls from age 2-16yrs.

WHY: Time and time again the clothes from this collection were pulled from the rail and held aloft in wonder. The gorgeous colour palette, botanical prints, embroidered fabrics and beautiful full volume skirts and sleeves stood out to everyone, who could see just how much thought and care had gone into every piece. The panel felt that this collection was a serious cut above, with a clear and highly covetable stylistic vision and a strong emphasis on quality and finish. A contemporary clothing collection for fun days and dress up days that will be handed down and gleefully accepted through generations.

Just stunning. I can’t think of another brand that makes dresses for little girls and discerning teens and tweens with so much success. A go-to destination for party dresses and a touch of every day chic.
Bonita Turner, Editor of JUNIOR
We are such big fans of The Middle Daughter. The designs are stunning and unique and the fabrics used have such amazing quality.
Bonnie and Pepper Van Geel, Art Director and Child Model @pepper.pics
The Middle Daughter is just on another level. It's Couture quality and design and the attention to detail is second to none. Just beautiful.
Charlotte Kewley, children’s stylist, @thelittlestylist
Absolutely love this brand. Prints are gorgeous. Styles are amazing and perfect for the modern young girl! Love.
Emma Donnelly, photographer and art director, @takeapicturelady
Beautifully made, love the pretty and sophisticated feel of the brand.
Emma McMenemy, content creator, @emma_mcmenemy
I love the mini me feel to this collection. It has a womenswear approach to design but is playful in its approach to mixing print and colour. A really beautiful collection that has an heirloom feel to all its pieces.
Jemima Bradley, fashion stylist, @jemima_bradley__art_direction
Love this modern spin on traditional ways of working.
Mooi Ginsberg, co-founder of @shopmaison_m
To twirl in one of these dresses would be heaven. Shrink me!
Eleonore Crompton, Deputy Editor, JUNIOR

WHERE: The Middle Daughter


WHO: Smock London
WHAT: Hand-made cotton smock dresses with a contemporary twist
Pure joy. Everyone who judged this beautiful collection of airy cotton dresses with the most exquisite smocking details in exciting pops of neon or rainbow was completely smitten. The panel felt the use of colour and print teamed with embroidery was just spot on and that this range would be perfect for anyone looking for a stand-out gift to give a little girl or an outfit for a very special event. The judges were also excited to see some more relaxed styles bringing smocking into every day wear too. The proportions, the quality, the finish, the colours - all superb.

Love the little fashion forward colour twists on a classic smocking style.
Abi Campbell, children’s fashion photographer and brand consultant @abicampbellphotography
Love the smocking details in combination with the neon colors and prints. It could easily become too girly girl for us but this combination makes it beautiful and fun!
Bonnie and Pepper Van Geel @pepper.pics
I'm a massive fan of smocking! Just the most adorable details. We have a few Smock London pieces and the quality is excellent!
Charlotte Kewley, children’s stylist, @thelittlestylist
Such a stand out brand. Nostalgic yet modern.
Charlotte Love, artist, stylist, photographer, @charlottelovely
Love the concept of this brand and the details and colour combinations are gorgeous. Love the little quote in the care label. And the designs are really beautiful!!
Emma Donnelly, photographer, art director, @takeapicturelady
Stunning timeless pieces. Love the design throughout and combination of colour palettes, some soft and muted, others bright and fun.
Emma McMenemy, content creator, @emma_mcmenemy
Absolutely beautiful attention to detail. These dresses are absolutely stunning -classic, traditional stitching with a modern edge.
Jakki Jones, Talent PR and artist, @jakkidoodles
Such a beautiful collection. A nostalgic classic with a really beautiful twist.
Jemima Bradley, fashion stylist and art director, @jemima_bradley__art_direction
I absolutely love smocking and the attention to detail here. The hand finish on the smocking and the colours are insane.
Mooi Ginsberg, co-founder of @shopmaison_m
Absolutely adore this brand! Love the use of bold colour within the classic design of the pieces!!!
Portia Freeman, model, mixologist, presenter @portiaportiaaaa

WHERE: Smock London


WHO: Mika & Milo Cashmere
Scottish Cashmere Separates for children
WHY: The beautifully soft blend of cashmere and merino in these jumpers, cardigans and dresses is heaven to touch. Our judges were extremely impressed by both the exceptional quality of these pieces and the mix of cool contemporary designs with some more traditional silhouettes. Lightning bolt and rocket motifs, simple pared back dresses and the eternally popular popcorn knit cardigan all scored highly. The brand’s emphasis on sustainability and passing down treasured heirloom pieces also resonated with the panel.

Really cool. To find a fashion forward brand making in cashmere. I used to dress my own kids in head-to-toe cashmere in winter and the options were very limited! Really lovely collection.
Abi Campbell, children’s fashion photographer and brand consultant, @abicampbellphotography
Beautiful pieces. So lovely to hear a brand's backstory too.
Charlotte Kewley, children’s stylist, @thelittlestylist
Love the quality and combination of timeless & modern pieces. Fascinating story behind the brand. As a fellow Scot I know a little about Scottish cashmere, loved hearing more.
Emma McMenemy, Content Creator, @emma_mcmenemy
These are the most beautiful, luxurious, sustainable pieces. They have a wonderful family design history and are perfect for future hand-me-downs.
Jakki Jones, artist and talent PR, @jakkidoodles
Really lovely collection. The boyswear really stood out, a little different with the colour pops. A stylish twist on a classic style.
Jemima Bradley, fashion stylist and art director, @jemima_bradley__art_direction

WHERE: Mika & Milo


WHO: Rachel Riley
A British childrenswear brand with an international reputation for dressing Royal Babies and Children for over 25 years.

WHY: These stunning hand-finished clothes that hark back to the era of Silvercross prams and Sunday Best, were a huge hit with our panel. As well as clothes with a strong heritage feel, including retro print romper suits and pretty smocked dresses, there are also some more contemporary pieces in the collection for children who want something to sparkle in. Rachel Riley’s signature Mary-Jane slippers and various other accessories are gasp-out-loud adorable and our judges agreed that there is no better source of classic clothes that give a firm nod to the quality and cuts of yesteryear, while making children look so beautifully dressed today.

Prince George, Princess Charlotte and Prince Louis are fans and so am I! I can’t think of another brand that makes such wonderfully classic clothes that allow children to be children in the chicest way.
Bonita Turner, Editor of JUNIOR
So lovely to see all of the brand collaborations. I adore the Smalls x Rachel Riley pieces. Perfect partnership.
Charlotte Kewley, children’s stylist @thelittlestylist
Beautiful attention to detail. I particularly love the boy collection as I feel the industry often has a focus on timeless pieces for girls.
Emma McMenemy, content creator, @emma_mcmenemy
Timeless, classic designs – fit for a future king (or at least my prince and princess!) The stitching and embroidery on Rachel's designs are absolutely beautiful. I love the mix of classic and modern in her designs. Clothes that parents and kids alike will love and use for years and years. Amazing quality - all made in England!
Jakki Jones, Talent PR and artist, @jakkidoodles
These are beautiful heirloom pieces. The attention to detail, charming prints and thoughtfully designed accessories give a strong nod to nostalgia and the charm of childhood.
Jemima Bradley, fashion stylist and art director @jemima_bradley__art_direction

WHERE: Rachel Riley and Harrods

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WHO: Angel & Rocket
A contemporary fashion brand for kids from 0-14 years
Our judges were super impressed with this family run brand, that designs their clothes in the UK and uses ethical factories for their production. The collection was deemed bright, fun and extremely wearable with extra flourishes that the panel felt would make kids feel really special. Great dresses, stylish boys’ separates and a strong occasion wear offering made this brand really stand out. The bridesmaid dress in particular with beautiful ruffles and a stunning full skirt really stood out to many of our judges who felt both the quality and price was fantastic.

Some beautiful silhouettes here and a great choice of pattern and colour.
Bonita Turner, Editor of JUNIOR
Great quality heirloom fabrics. The perfect bridesmaid dress.
Abi Campbell, children’s fashion photographer, @abicampbellphotography
Colourful, playful, fun!
Jakki Jones, Talent PR and Artist, @jakkidoodles
If someone wants me to recommend gorgeous, off the peg bridesmaid dresses, Angel & Rocket will be top of my list. Also a great place to find really cool, smart and casual boy’s outfits – something I usually struggle with.
Eleonore Crompton, Deputy Editor, JUNIOR

WHERE: Angel & Rocket and John Lewis