Winner:GOLD - Best Children’s Fashion Accessories Brand
Who:DripDrops London
What:Lolly Clips
Why:
Our judges felt like kids in a sweetie shop when they saw DripDrops London’s collection of handmade sparkly lolly clips! Inspired by vintage costume jewellery and designed to spark joy and creative self-expression, this brand has created a dazzling treasure trove for little magpies. The panel thought that these clips really stood out for their originality and high quality, making them pieces that can be cherished and treasured. Real treasure indeed!
"We're already a Drip Drops customer - my daughter loves her pieces, so thoughtfully packaged. All her friends love dressing up in the necklaces and hair clips when they're at our house too. So sparkly - for little magpies!"
"Amazingly fun product that stands out with bold designs. Love the branding and packaging. Has a real point of difference."
"Unique, colourful jewellery with trend appeal, functional design, and simple yet distinctive packaging."
Winner:JOINT SILVER - Best Children’s Fashion Accessories Brand
Who:Rockstar
What:Robbie glasses
Why:
Rockstar’s mission is to help kids feel more confident, and even excited about wearing their glasses every day and Robbie, the brand’s reimagined aviator style frame, is as cool as can be. Our panel loved the use of classic shapes made modern, and appreciated this trend-led approach to eyewear for kids. Judges also made note of the great fitting options, biodegradable lenses and super flexible frames, all adding up to make the ultimate kid-friendly specs.
"These are super cool - love seeing such chic frames for kids and I love the colours!"
"Brilliant flexibility, style and quality. Great that there are different options for bridge fittings. Cool shapes, making glasses more fashion-led."
"Really cool aviator shape and I love the use of sustainable materials. My son would definitely love these."
Winner:JOINT SILVER - Best Children’s Fashion Accessories Brand
Who:Petit Peepers
What:Baby sunglasses
Why:
JUNO, Petit Peepers’ debut baby sunglasses made waves with the judges this year. These sweet sorbet-coloured shades are made from soft, flexible, BPA free materials and the lenses are 100% UV protective. The panel loved thoughtful touches like the silicone strap and deck-chair inspired case that come with every purchase and they admired the brand’s focus on infant eye protection. Adorable style and responsible eye care in one.
"Lovely packaging, soft and robust material. Love the lens cleaner stitched in, genius."
"The first British brand to take caring for infant eyes as seriously as sun-cream slathering already does for skin. The JUNO frame is all substance behind the cute - a low nose bridge, chew-proof material and a strap that grows with the baby. Charming and purposeful."
"I really love these, thoughtfully designed sunglasses for some seriously cool babies! Protecting their eyes is so important and these are built sustainably and to last, which is a win in my book."
Winner:BRONZE - Best Children’s Fashion Accessories Brand
Who:Blue Francis
What:Up up and Away Collection
Why:
The sophisticated, but not too grown up designs from Blue Francis captured the attention of our judges, who loved the collection’s timeless style, balanced with the perfect amount of sweetness. Delicate enough to feel special, but durable enough to last, these pieces would make beautiful milestone gifts. The panel was also impressed by the helpful and sustainable repair and replace service – this jewellery is really made to be treasured, while teaching kids the importance of taking care of the things they love.
"Such gorgeous pieces, I would have loved one of these as a little girl! So special!"
"Truly special pieces - great 'forever' gifts for children."
"Very sophisticated without being too grown up. Lovely for young teens."
