Winner:GOLD - Best Health and Wellbeing Brand (Mums to be/New Mums)
Who:BioGaia
What:Mums Range
Why:
Anyone familiar with the digestive trials and tribulations of pregnancy could immediately see the value of these probiotic based supplements. The JDA panel was impressed by the depth of research around BioGaia’s chewable, take-anywhere tablets that can help ease hormonal and antibiotic related gut issues that cause real discomfort throughout pregnancy and beyond.
"When you’re feeling stressed and vulnerable during pregnancy, the last thing you need is to be worrying about constipation and tummy trouble. These probiotic supplements sound like a great way to support your system and take the pressure off."
"A great range of easy to take probiotics created to help tackle digestive discomfort and minimize the negative impact of antibiotics during labour and recovery. Hugely helpful."
"For women looking to support their gut health in the early months of motherhood, especially after a course of antibiotics, BioGaia’s strain-specific probiotic supplements are backed up by hundreds (literally) of clinical trials. In a wellness market overflowing with lofty promises, it’s a refreshingly straightforward supplement."
"Love this range - so important for new mums."
Winner:SILVER - Best Health and Wellbeing Brand (Mums to be/New Mums)
Who:Proceive

What:Core Range
Why:
Our judges were very impressed with Proceive, a supplement range developed specifically to support fertility, pregnancy and postpartum. The JDA panel agreed that Proceive’s formulations were well researched and targeted, combining vitamins, minerals, antioxidants and amino acids at meaningful levels. The range felt easy to explore and administer offering a clear path to supporting reproductive health.
"I'm always wary of supplements that promise the world, so I appreciate Proceive's considered, evidence-led approach. With high-quality nutrient formulas and 13 stage-specific formulations spanning preconception, pregnancy and motherhood, the range provides targeted nutritional support and takes all the guesswork out of supplementation."
"I have used this for TTC and pregnancy and I think it's the best out there. I am convinced I got pregnant when I started to take it."
"A well-presented and supportive brand that will help women feel confident that they are supporting their reproductive health with well researched formulations that have scientific backing and great anecdotal feedback."