Winner:GOLD - Best Eco Children's Fashion Brand
Who:WHEAT
What:Eco clothing and shoes thoughtfully designed to encourage free movement
Why:
Wheat’s mission is simple: create kids clothing and accessories that can keep up with every adventure using chemical-free fabrics that can withstand every twist and turn, and they certainly delivered! This family-founded company has plenty to boast about, from their eco credentials (GOTS, GRS and Oeko-Tex certifications) to their delightfully muted colour palette inspired by the ever-changing seasons, our judges well and truly fell for the cosy scandinavian vibes Wheat brought to the table, paired with the playfulness and positivity the brand exudes.
Cuffs on waterproofs are highly effective, and pieces are well designed. They wash really well and are so beautiful!
I'm a WHEAT customer and love everything about this brand. Eco but also beautifully designed. Stylish yet playful. Colourful but never too much. Premium quality yet not unaffordable. A one-stop-shop for everything you need in your childs wardrobe. I also love that they go up to age 12 years.
Grounded in purpose and backed by action, WHEAT proves that sustainability and childhood joy can go hand-in-hand—making it a true eco leader in children's fashion.
Such a beautiful well thought out collection with pieces to play in and pieces that kids will feel really special in.
