Winner:PLATINUM - Best Baby Carrier/Sling Design
Who:BabyBjörn
What:Baby Carrier Hold
Why:
The level of thought and consideration here blew our judges away. Developed with medical experts and families to support babies from newborn to 18 months, this carrier makes baby carrying easier, more comfortable and even quieter than it has ever been! The panel admired the jacket-like, wraparound fit that makes putting it on and taking it off super easy, the ergonomic support and thoughtful details like an integrated shade and even next level, specially developed buckles that fasten silently with zero risk of disturbing the baby. Soft, breathable Oeko-Tex certified fabrics complete this beautifully considered, comfortable design for growing families.
"One of the best carriers I have ever used! Love how small it is, and how chic is looks!"
"One of the comfiest, safest and best carriers on the market, love the design and how comfortable it is for mum and baby."
"Good materials and finish. Original design."
"I love the use of soft, breathable Oeko-Tex certified fabrics for extra peace of mind."
Winner:JOINT GOLD - Best Baby Carrier/Sling Design
Who:Flybaby
What:Flybaby Carrier
Why:
The JDA panel agreed that this innovative carrier was incredibly comfortable and lightweight. They particularly loved the revolutionary zero-waste 3D-knit fabric that gave it great softness, breathability and support – not to mention a more sustainable option within the market. The adjustable hip belt and the clever and easy to use magnetic buckles were much praised. The machine-wash tick on the label was a huge added bonus for busy parents who know just how much washing every piece of baby equipment inevitably needs.
"Small, practical and easy to use! Love the designs."
"Great carrier with nice design and fabric. Really comfortable to wear and especially comfortable shoulder details."
"Lovely light weight design with breathable materials."
Winner:JOINT GOLD - Best Baby Carrier/Sling Design
Who:VOKSI
What:Huddle
Why:
Our judges really loved the VOKSI Huddle, a revolutionary carrier designed in Norway to make babywearing as easy – and stylish – as putting on a jacket. The panel admired the full front, simple zip and button access with no complicated straps or newborn inserts, adapting seamlessly from 3.2kg to 15kg. Its fixed back panel is AGR-certified as back-friendly, while breathable Tencel™ and cotton materials bring award-winning Scandinavian simplicity to modern family life.
"Does exactly what it says - I love that the baby feels super secure to you with the zip up method. Love the neutral tones."
"Really great functional carrier. Love the zip detail and colours."
"Strong design with zip option available alongside buttons."
"I love this carrier. It looks super cool and contemporary while making baby wearing feel really easy. Love the zip detail for easy front access."
Winner:SILVER - Best Baby Carrier/Sling Design
Who:Izmi
What:Baby Carrier
Why:
The JDA panel was super impressed with this carrier that combines the best of a structured sling with wrap style baby carrying. Our judges agreed that it successfully combined the softness of a wrap with the simplicity of a buckled carrier while offering exceptional comfort and ergonomic support without being bulky or tricky to fasten. This latest redesign of the model includes ergonomic shaping from day one to two years, four carrying positions and a padded waistband to make it extra gentle on postnatal bodies. A great carrier that can be adjusted from a UK size 6 up to a size 28.
"Easy to put on independently - love the designs!"
"Really stylish and comfortable carrier in great colours. Easy and lightweight to wear with great functionality."
"Good visual design and materials."
