Winner:GOLD - Best Tween/Teen Toiletries Collection
Who:indu
What: Skincare Range
Why:
The JDA panel loved this brand’s refreshingly simple approach, rejecting complex routines in favour of four clear categories: cleanse, moisturise, protect and boost and felt the two distinct ranges – Universal and Clarifying – would help teens find the right skincare for them, giving them a straightforward path to looking after their skin with confidence. The judges praised the gentle formulas and emphasis on skin barrier protection and agreed the packaging struck the perfect balance between functional and cool.
"Indu is a bright, modern and genuinely teen-focused skincare range that feels really well suited for young people beginning to understand their skin. We buy this brand for our own teens, and the cleansing pads in particular have become a gym bag essential for my teen son — practical, easy to use and confidence-building without feeling overly complicated."
"Indu is such a trailblazer in this category. It champions gentle cleansing, hydration and barrier care - exactly what teenage skin needs. It also caters to common concerns like excess oil, breakouts and sensitivity. Most of all, I love how Indu celebrates real, unfiltered skin in its imagery - creating a positive and inclusive space for teenagers navigating their skincare journey."
"Love the look, feel and functionality. It’s a great brand."
"Really good skincare - the SPF in particular is brilliant. I really like Indu because the skincare works, and the packaging is appealing, too."
"A skincare brand that collates intel from their own teen panel and really knows how to communicate with their audience. The products are high quality and help kids feel confident about their choices and their skin."
Winner:SILVER - Best Tween/Teen Toiletries Collection
Who:LAV TEENS
What:SKINCARE COLLECTION
Why:
Our judges were really impressed with the LAV Teens Skincare Collection, made with real teenagers in mind and the aim of helping young people feel confident through everyday skin changes. The panel admired how simple and accessible the range feels, slotting into busy routines with ease. Bright, bold packaging and straightforward formulas make this a genuinely reassuring range, that the judges could see would really appeal to parents looking for ways to support their kids, while still appealing to teens and tweens.
"A cheerful, easy-to-understand skincare collection that feels well suited to tweens and teens building their first proper routine. The branding is friendly and confidence-building, with products accessible, practical and appealing for everyday use."
"This is a range that parents can feel confident introducing to their teens."
"Love the look, idea and product choices in the ranges. A great skincare and bodycare option for teens."
"Bright and bold designs. Simple and straightforward to use. This is a nice range that would deliver a good result."
"I love the names of the products. The Grease Who? Shampoo! is a brilliant idea and shows that this brand has looked at the bigger picture of what tweens and teens really need."
Winner:BRONZE - Best Tween/Teen Toiletries Collection
Who:blossom & beau
What:Dazzling Diva natural deodorant for girls

Why:
The freshness of this floral deodorant really stopped our judges in their tracks. The panel loved the uplifting blend of parma violet and peony and could see that this well-researched and effective formula would give young girls a real boost and help them feel confident and fresh. Vegan-friendly, free from drying alcohols and parabens with a non-sticky, quick-drying finish, this is a great first deodorant.
"A thoughtful and practical product for a really important stage of growing up. This feels like a confidence-giving everyday essential, with natural credentials and age-appropriate positioning that would appeal to both parents and tweens navigating those first personal care routines."
"blossom & beau is a great first deodorant to help tweens take ownership over their self-care routines. It’s delicately scented, dries quickly and doesn’t contain any antiperspirant actives."
"Feels nice on skin and non-irritating. Looks nice too."
"A great product. Age appropriate and very useful to help girls managing new hormonal life."
"A really nice design that fills a gap... Intuitive design and easy to use. An excellent price point for a really useful product."
"I actually can’t get over how much I love the smell. Not overpowering at all but really fresh and moreish. Love the eco packaging and the skin safe natural formula."
Winner:EDITOR'S CHOICE - Best Tween/Teen Toiletries Collection
Who:Bare la Terre

What:Debut Collection
Why:
Bare la Terre’s launch trio – Bubble Bare Foaming Cleanser, Sleepy Bear Lip Rescue and Teddy Bare Moisturiser – was a big hit with our judges and Junior’s Editor, Bonita Turner in particular. The panel felt the packaging was on trend, fun and very appealing to teens and tweens. The panel admired the brand’s simple philosophy: wash when dirty, moisturise when dry, protect from sun and wind and agreed that this brand provided a skin friendly, barrier-supporting alternative to the ‘Sephora Tween’ trend.
"I love that Bare la Terre has a calm, grown-up feel that could appeal to older teens looking for something more refined and less obviously 'teen'."
"At a time when tween skincare products borrow heavily from adult beauty trends, these formulations stand out for their simplicity. Rich in soothing, barrier-supporting ingredients, they give young skin exactly what it needs - hydration and protection, without introducing unnecessary active ingredients."
"Very cute and I like that it seems to be age appropriate."
"This is a nice-looking brand with a thoughtful selection of products."
"A well thought out skincare range for teens. Love the cute bear motif and packaging that will really appeal to tweens, teens and parents."
