Winner:GOLD - Best Toy Design 0-2 Years
Who:tickit®
What:Sensory Steel Tumble Ball
Why:
This sensory tumble ball impressed our judges, who thought that its super durable construction and easy-to-clean design made it a really practical addition to the toy box. The mirrored ball reflects the world around children as they play, and gentle sound elements offer an extra layer of curiosity too. The panel loved the idea that the ball is not designed to direct play but to support it, allowing free range for children’s imaginations to grow and learn.
"The Sensory Steel Tumble Ball is one of those toys that looks simple but offers so much. The quality really stands out - it feels incredibly well made and built to last through years of play. I can picture children using it in so many different ways as they grow, from rolling, chasing, and exploring movement when they're little to incorporating it into imaginative games later on. It's a wonderfully versatile toy that evolves with a child's development rather than being outgrown after a few months."
"What an innovative toy that will constantly intrigue with it's shimmering facets without overstimulating. Tactile, beautiful and fun!"
"A thoughtful and sustainable investment, I can see this lasting a long time and really retaining its value and interest."
Winner:SILVER - Best Toy Design 0-2 Years
Who:Jaques of London
What:The Friendly Farm
Why:
This lovely Montessori-style wooden farm playset won the judges hearts. The set comes with a farmer, farm animals, and scarecrow all made with safely painted wood, who can be stored effortlessly inside the barn when not in use. The panel loved that the carry handle allows kids to bring their farm with them safely to grandparents or on holidays without losing any pieces, making this set a practical addition to their toy collection.
"This is exactly the kind of toy I find myself drawn to. Wooden toys have such a timeless appeal, and this one feels particularly well made. It invites children to slow down, use their imagination, and create their own little world, rather than relying on flashing lights or batteries."
"A gorgeous set, I love that all the little characters can be safely stored inside the barn."
"This farm set has so much nostalgic charm. Beautiful design that encourages thoughtful, imaginative play."
