Winner:GOLD - Best Health & Wellbeing Brand
Who:The Zoofamily
What:Sonic Kids’ Toothbrush
Why:
With its adorable animal design, powerful 36,000 sonic vibrations, and ultra-soft W-shaped quality bristles, this toothbrush really stood out to our judges who felt that it would not only give little teeth a thorough clean but would get kids excited about brushing time. The smart timer and zone reminders and simple one-button, 3 modes operation felt easy to use and the panel could see kids feeling confident and empowered using their brushes independently.
"These toothbrushes are so cute! Perfectly designed for little hands, they are easy to hold and operate. A great design."
"Equal parts charming and functional, these toothbrushes make those all-important two minutes a little easier for the whole family. I have to shout-out the soft bristles that somehow remove plaque whilst still being gentle on teeth and gums."
"Cute design to help encourage teeth brushing! Easy to use as well."
"Adorable. My kids would love to brush their teeth with these."
"My daughter absolutely loves this toothbrush! It's the perfect size and thoughtfully designed. It works really well and the brush head is the perfect size. The toothbrush isn't too heavy, either. Looks slicker than any other kids’ electric toothbrush on the market."
Winner:SILVER - Best Health & Wellbeing Brand
Who:BioGaia
What:BioGaia Range
Why:
This science-led children’s health and wellbeing brand really spoke to our judges who could see how much comfort and support their products provided families. Spanning digestive comfort, sensitive skin, oral care and everyday wellbeing, the panel agreed that these highly researched probiotic based products could offer simple and reassuring ways  to support health throughout a childhood and beyond.
"One of the most credible names in children’s probiotics, surprisingly palatable, too. I give my little ones BioGaia’s chewable tablets after sickness bugs."
"I love this range. A great way to protect little ones from coughs and colds to dry skin."
"Adore this range. Just a big recommend."
"Clean, simple design. Lots of good research behind this brand, adding to the trust factor."
Winner:BRONZE - Best Health & Wellbeing Brand
Who:Tonic
What:Kids’ Vitamins
Why:
Vitamins with the promise of no junk? Our judges said a big yes please to this brand that has created a range of max-strength vitamins without added sugar, artificial sweeteners or colours. The JDA panel loved the eye-catching packaging, featuring cute characters and fun graphics on neutral glass containers with aluminium lids. The pleasing heart and berry shaped gummies also went down well with the panel who could see that these vitamins would appeal strongly to kids while helping to support their development, immunity, sleep, focus and wellbeing.
"If there are nutritional gaps in your picky eater’s diet, these Kids’ Multi Gummies contain meaningful nutrient levels and are free from added sugar. My children love the taste."
"Any vitamins or supplements for children that are on the healthier side score high for me!"
"I use the magnesium for my kids and I love the glass container and functionality - the kids love it too."
