Fashion Awards 2024 / 5 November 2024

Best Circular / Vintage / Rental Fashion Brand | Junior Design Awards 2024

As we all become more mindful to the impact of fashion on the environment, we want to honour those forging ahead with more sustainable ways to stay ahead of the crowd.

Winner:GOLD Best Circular / Vintage / Rental Fashion Brand

Who:Kidswear Collective

What:Pre-loved and past season fashion for babies and children

Why:

Kidswear Collective are on a mission to change the face of pre-loved fashion and make quality baby and children’s clothes accessible for everyone. Our judges loved the brand’s passion, as well as the huge variety of well-known names available in brilliant condition. The panel was also impressed by the rigorous 7-step inspection process to ensure quality in every piece. A luxury experience with a clear conscience. Amazing!

Planet-friendly, beautifully curated and so much choice! What’s not to love?

Bonita Turner, Editor of Junior, @juniormagazineonline

Paving the way in preloved baby and childrenswear, Kidswear Collective offers customers luxury fashion both instores and a user-friendly, glossy shop online at way more affordable prices and reduces waste in the fashion industry. Just brilliant!

Charlotte Kewley, Founder of The Little Stylist, @thelittlestylist

I go to this website so regularly - they always have the best selection for every age & the most gorgeous clothes in perfect condition.

Daisy Lowe, model and presenter, @daisylowe

A great selection, good variety with different styles to please everyone.

Julie Vianey, kids’ fashion Stylist, @julievianey

A stunning selection of clothes.

Mimi La Besa, luxury lifestyle creator, @mimilabesa

Such a great concept, which makes so much sense!

Sarah Jossel, Beauty Director and broadcaster, @sarahjossel

Such a great way to shop for beautiful designer clothes, knowing that you’re saving money and helping the planet.

Eleonore Crompton, Deputy Editor, Junior, @juniormagazineonline

Winner:SILVER Best Circular / Vintage / Rental Fashion Brand

Who:Kudro

What:Small batch, planet friendly denim for kids

Why:

Kudro made waves this year with a commitment to reducing waste and working towards a greener future. Our judges were super impressed with the quality of the pieces and the innovation of the designs (adjustable interior waistbands and super-soft loop lining, perfect for sensitive skin!) From top to bottom and inside to out, these jeans are really made to last. The panel also thought the re-loved program was great, this brand is determined to make excellent jeans, and to keep denim out of landfill, and we think they’re doing a brilliant job.

Every wardrobe needs a great pair of jeans, and Kudro absolutely hit the mark for style and sustainability.

Bonita Turner, Editor of Junior, @juniormagazineonline

Discovering brands like this is one of the best things about judging the Junior Design Awards. Brilliant jeans. Created with sustainable materials. And a commitment to making a difference environmentally.

Charlotte Kewley, founder of The Little Stylist, @thelittlestylist

Great design and so refreshing to see kid’s jeans made in small batches.

Zoey Goto, travel writer and author, @zoeygoto

Great concept.

Maria Montané, Creative consultant and fashion stylist, @mariamontane

The wide leg jean!! HIT A SISTER UP!!! These are golden. Adore how soft the jeans are and love how they can be re-loved after use.

Portia Freeman, model, broadcaster and mixologist, @portiaportiaaaa

A great idea to specialise in vintage denim for kids! Jeans are timeless and everyone can find the perfect fit here!

Julie Vianey, Kids’ Fashion Stylist, @julievianey

If only there were more creative denim projects like this one!!

Aly Barzu, content creator and founder of @allmumstalk