Fashion Awards 2024 / 5 November 2024

Best UK Children’s Fashion Brand | Junior Design Awards 2024

Looking for stylish, perfectly designed and ethical kids fashion made in the UK? Look no further - here are the winners from this year's JDA

Winner:GOLD Best UK Children's Fashion Brand

Who:Rachel Riley

What:Timeless, well-made childrenswear

Why:

Rachel Riley captured the judges attention this year with their usual attention to detail, evident in every piece, and stunning prints all designed in-house, making the collections feel even more exclusive. From party dresses to beautiful outerwear, our panel was head over heels with the range available and the undeniable quality of materials and craftsmanship. For heirloom outfits made to be cherished, but also comfortable enough for kids to feel themselves in, Rachel Riley scores top marks!

Rachel Riley simply can’t be beaten for quality and timeless style.

Bonita Turner, Editor of Junior, @juniormagazineonline

Oh the outerwear this season is particularly good! A consistently reliable brand for beautiful, fine heritage childrenswear.

Charlotte Kewley, Founder of The Little Stylist, @thelittlestylist

Stunning timeless pieces.

Mimi La Besa, luxury lifestyle creator, @mimilabesa

Winner:SILVER Best UK Children's Fashion Brand

Who:Clark and Beau

What:Clark and Beau SS24 Collection

Why:

Clark and Beau made waves with our judges this year, who were impressed with the quality of these unique and timeless styles. Beautiful details like peter pan collars and delicate ruffles really set the collection apart, and made it feel extra special. The quality of each piece was evident to our panel, who felt that they were beautiful and durable in equal measure, clothes really made for life’s adventures.

Such a beautiful and considered collection!

Bonita Turner, Editor of Junior, @juniormagazineonline

These pieces are beautifully made and so pretty!

Daisy Lowe, model and broadcaster, @daisylowe

The smocked details are exquisite!

Charlotte Kewley, founder of The Little Stylist, @thelittlestylist

If I had a little girl I would dress her in that gorgeous pink striped dress with chunky boots and socks!

Portia Freeman, model, broadcaster and mixologist, @portiaportiaaaa

Winner:BRONZE Best UK Children's Fashion Brand

Who:Cute Couture

What:Holly & Nutcracker dress

Why:

Our judges fell in love with these two perfectly festive showstoppers from Cute Couture. These dresses conjured up magical images of little ones gathering around the tree on Christmas morning or heading out for their first panto with their grandparents, which is exactly what the brand is about – embracing special moments. The hand-smocking on both dresses made them ever more special, and our panel loved that they were made from sumptuously soft cotton velvet and lined for extra comfort.

I’ve never seen outfits that embody the magic of Christmas more. They’re so soft and beautiful.

Bonita Turner, Editor of Junior, @juniormagazineonline

Beautiful hand embroidery and smocking

Jennifer Cattaui, founder of Babesta, New York, @babesta

Well, isn’t this the perfect Christmas dress! And it can go in the washing machine which means way more wear…

Charlotte Kewley, founder of The Little Stylist, @thelittlestylist