Winner:JOINT GOLD - Children's Toiletry Collection
Who:Percy & Pop
What:Plastic-free solid shampoo and conditioner bars
Why:
Created by a mum on a search for plastic-free haircare for her own child’s allergies and eczema, Percy & Pop’s shampoo and conditioner bars are a game changer when it comes to bath time. Each bar can replace at least two plastic bottles and is made with 100% natural ingredients, no nasties in sight and totally allergen-free, what’s not to love? The bars are even shaped for little hands, encouraging independence too.
"A more sustainable alternative to bottled shampoo, these sweet-smelling bars create a bubbly lather and leave hair soft and shiny. Such a great travel hack, too."
"Adore this. Very kid friendly, good ingredients and love the usability."
"A bright, playful design and easy-to-use product makes this brand appealing."
Winner:JOINT GOLD - Children's Toiletry Collection
Who:The Kids Bathing Co.
What:Gentle toiletries for kids
Why:
The Kids Bathing Co. are on a mission to bridge the gap between baby and adult toiletries, and their collection certainly impressed our judges! These innovatively-designed toiletries feel more grown up and exciting while still being gentle, for children who may have started to reach for adult toiletries. Our panel loved the beautiful and unique scent options, as well as the more sophisticated design of the bottles too.
"For children and tweens that have outgrown their first toiletry products, this well-formulated range comes in sleeker, more sophisticated packaging. And for parents looking to establish simple, healthy skincare habits for their children, it’s excellent value for money."
"Very interesting products and new to me. Sounds like something useful and good for children’s skin and overall health."
"I really like this brand and have used it on my kids. I am particularly impressed with the scents, which are very original."
Winner:JOINT SILVER- Children's Toiletry Collection
Who:Lav Kids
What:Skincare Collection
Why:
Lav Kids are here to support children at the start of their self-care journey, building their confidence by keeping skincare simple and safe, and our judges couldn’t be more impressed. These products are great from the inside out, filled with gentle soothing ingredients and housed in fun, fresh packaging that kids will love reaching for. The JDA panel agreed that children would feel confident and in control of their skin health with these products.
"Parents looking closely at ingredient lists won’t find any cause for concern here. These are gentle, hydrating formulations that will support your child’s skin barrier."
"This is a lovely brand that has shelf appeal as well as thoughtful formulas."
Winner: JOINT SILVER - Children's Toiletry Collection
Who:The Soap Handler
What:The Clean Stamp easy to hold soap for children
Why:
The Soap Handler is redefining bath times and hand washing with this handle-shaped soap made for little hands. Our judges were thoroughly impressed by the playful yet innovative child-centred design, and felt that it would make bath time more engaging for children, fostering a positive relationship with hygiene and encouraging independence. The panel also praised the use of 100% natural ingredients which are gentle on sensitive skin, top marks all around!
"Why didn’t someone think of this sooner? Making soap easier for little hands to grip encourages confidence and independence at bathtime. The essential oil blend might mean that The Soap Handler is not suitable for children with particularly sensitive skin, but the bars are wonderfully aromatic and make everyday washing feel that little bit more special."
"Adore this natural look, great for all the family and kids will love to use this. I also love that the brand uses no garish colours, getting children used to a more natural option."
"A really impressive design and functionality. The colours are beautiful, too. Looks like a mini sculpture!"
Winner:BRONZE - Children's Toiletry Collection
Who:Miss Nella
What:Sparkle & Glow Studio beauty set
Why:
Makeovers just got a makeover! This fun beauty set wowed judges with its sweet range of child-friendly, non-toxic products from roll on perfume and glitter to sparkly eyeshadows and peel-off nail polishes in soft pastel colours. With this kit, kids can really let their creativity and self-expression roam free, and our panel agreed it would be an absolute hit at any sleepover or party.
"It's very cute and well designed, great products and I know my daughter would love it."
"A dream for any little girl!"
