Winner:JOINT GOLD - Best Children’s Sleepwear Collection (Baby & Child)
Who:Bon Beau Joli
What:Nightwear Collection
Why:
If you’re looking for classic, beautifully made sleepwear with a sweet touch of whimsy, this is the brand for you. Designed for maximum comfort and it has to be said, maximum cuteness, these pyjamas are too good to keep hidden under a duvet. The ruffles, ticking stripe, piping and Peter Pan collars had our judges in raptures and we ALL wished they came in adult size!
"Beautifully made sleepwear with an emphasis on soft and stylish. Who wouldn’t feel wonderfully serene in these?"
"Such pretty sleepwear. Great details!"
"Great quality. The white nightdress is so pretty. We love."
"Really tasteful European nightwear with delicate and thoughtful details that both parents and children can enjoy. Perfect for gifting."
"If Wes Anderson made kids’ pyjamas… Every little detail is SO pleasing. The signature scalloped panel for monogramming is just perfect and I love the use of classic stripes and the brand’s own unique toile."
Winner:JOINT GOLD - Best Children’s Sleepwear Collection (Baby & Child)
Who:Mello Maison
What:Nightwear Collection
Why:
The panel swooned over this beautiful sleepwear that includes trend-led silk pyjamas in lovely soothing tones and pretty cotton nightdresses that could easily be worn during the day. The judges loved the focus on comfort, with fabrics like silk charmeuse and ultra soft pima cotton chosen for their breathability and sensory qualities.
"I love the lace cotton pyjama dress. So pretty. And the matching scrunchie..."
"Cute luxury style."
"We spend so much of our life in pyjamas, it seems crazy that it’s often the part of our wardrobe we don’t invest in. With after school club kits and school uniforms, nightwear is often the only time during the term children can really express themselves with clothes. These designs are whimsical, breathable, traditional and truly beautiful. A really exciting entry to disrupt the pyjama category for kidswear. My daughter would love them!"
"A beautiful collection that pays great attention to the details that help children feel great and get a good night’s sleep."
Winner:JOINT SILVER - Best Children’s Sleepwear Collection (Baby & Child)
Who:Morning Marvels
What:Pyjama Collection
Why:
No scratchy fabrics or irritating seams here! These wonderfully soft and snug pyjamas are designed with children with sensory sensitivities, eczema, or fine motor challenges front of mind. Made from exceptionally soft TENCEL™ Modal, they are tag-free, easy to put on with stretchy necklines that glide over heads without snagging. The judges agreed that this was a brilliant collection for families who want to keep bedtime a calm and fuss-free moment.
"Such a great idea behind this brand. Designed with sensory needs in mind - necklines are stretchy to pull on easily, seams and labels are on the outside so as not to irritate etc... making getting ready for bed easier!"
"Lightweight, stretchy and wearable. Perfect for the brands consumer profile. Well done."
"These pyjamas are beautifully soft and I love the prints. Incredibly comfy for everyone but particularly great for any children with heightened sensory needs."
"When you’re trying to wind down for the evening, these super-soft, easy to pop on pyjamas will definitely help."
Winner:JOINT SILVER - Best Children’s Sleepwear Collection (Baby & Child)
Who:Love to Dream™
What:Miffy x Love to Dream™ Collection
Why:
This collection shows off Miffy’s adorable face to its best advantage with super cute pastel checks and bright collegiate style Miffy badges. The panel loved this fresh approach to showcasing Dick Bruna’s iconic bunny, introducing her to a brand new generation in adorable style. As well as the miffy motifs, the panel loved the soft premium fabrics and all the practical, comfort-led features you’d expect from Love to Dream. Designed for newborn up to eight years old so siblings big and small can join the fun.
"I didn’t think Miffy could be any more adorable until I saw the Love to Dream sleepwear collection. The cuteness is off the scale!"
"Such a cute collab!"
"Easy, practical brand. Fun use of iconic Miffy."
"Absolutely gorgeous, comfy neutrals for younger children. With a touch of nineties charm from the nostalgic Miffy designs and incredibly intelligent design - zips and grippy feet on the sleepsuits, it strikes me as the kind of collection that an experienced parent would gift to a mum to be! Genuinely practical and non-irritating clothing for a baby."
"I am a huge Miffy fan and I think this collaboration is the perfect meeting of her graphic cuteness with soothing pastel tones and clever technical detailing that ensures maximum comfort and a great night sleep for babies."
Winner:BRONZE - Best Children’s Sleepwear Collection (Baby & Child)
Who: Snüz
What:The SnüzSuit
Why:
Our judges could see the huge benefits of this all-in-one toddler sleep solution designed to support little ones from their first steps through to becoming duvet-ready. This clever suit covers two potential night time issues. No more thumps in the night as your toddler tries to stumble across the floor in their sleeping bag and no more getting chilly in the middle of the night because the covers have migrated to the floor. The panel loved the easy access zips for changing, the grippy socks for safe walking and the cute unisex cloud print.
"A brilliant idea for the transition out of a full sleeping bag. I love the unisex design."
"This suit will help little ones feel a little bit more independent while they transition to a big bed and may well give parents more sleep! No more calls of ‘I’m cold!’ in the night."
"I love the super soft fabric and the cleverly designed zip access so you can still change your toddler quickly and easily without disturbing them too much. SO cosy!"
Winner:EDITOR'S CHOICE - Best Children’s Sleepwear Collection (Baby & Child)
Who:Charley's Wild World
What:Zippy Sleepsuit
Why:
Our judges loved this adorable sleepsuit that zips up from top to toe. The judges were impressed to learn that these sleepsuits are made from premium organic cotton jersey which is not only incredibly soft but stand up to the demands of tummy time and endless washing machine cycles. The two-way zip, that makes quick changes stress-free and easy was a huge plus for the panel who also loved the fresh prints inspired by nature. Junior’s Editor had to make this brand one of her favourite picks.
"It's clear how much love, passion and purpose have gone into building this brand."
"Fun prints, lovely finish, Pleased to see UK made."
"It's been wonderful to watch this brand grow - and evolve. The prints are so distinctive and the the two-way zip is a game changer. A clear Editor's Choice for design - well done."
