Winner:JOINT GOLD Best Children's Eco Fashion Brand
Who:WHEAT
What:WHEAT Collection
Why:
High quality, sustainability and playfulness are at the heart of the WHEAT collection. Our judges loved the brand’s commitment to creating clothes that last while empowering children to be themselves and encouraging their freedom of movement. The beautiful soft patterns and delightful muted colours really caught our panel’s attention too. It always helps to look adorable while you’re on an adventure!
Not only are these designs eco-friendly, they’re stunning too. I love the ethos of letting kids be kids, their outfits can do the hard work for them, so they can just keep on adventuring!
Another brand I absolutely adore and shop from. Effortlessly cool pieces in my favourite muted tones and ditsy floral prints. But all actually completely practical and functional too. I’d happily dress all three of my children in Wheat exclusively!
A beautiful collection that has every adventure covered. Love the swimwear!
Winner:JOINT GOLD Best Children's Eco Fashion Brand
Who:TÖASTIE
What:Cloud Onesies
Why:
TÖASTIE made waves this year with their newest collection of cloud onesies. The judges were impressed with just how soft and snuggly these pieces are. No wonder they’re named after clouds! The double zips make them easy to get on and off, and the eco-down fill is as dreamy as any genuine down we’ve ever felt. The lined hoods adorned with adorable trim are the cherry on top. The beautiful colour palette went down a treat with our panel, who felt these were the sweetest and most practical all-in-ones for chilly adventures.
Incredible quality meets adorable style with TÖASTIE. The preloved option is a brilliant way to extend the life of these pieces as well as making them attainable for more families.
My children all have Toastie coats! My youngest has always worn the cloud onesies too. The cosiest - we’ve tried them in some pretty extreme temperatures, including a winter holiday in Finland. The quality is fantastic and I love the designs & colours. Just great!
Cloud Onesies is the perfect name! It really does feel like you’re hugging a cloud when your kids are wearing these suits.
Winner:JOINT SILVER Best Children's Eco Fashion Brand
Who:Mika & Milo
What:AW24 Organic cotton/cashmere collection
Why:
Our judges were excited to hear that the brand known for its incredibly soft cashmere has continued to grow its organic cotton and cashmere blend collection, that is much easier to wash! While they still have their cashmere offering, this new blend means the Mika & Milo designs are made to endure tree climbing, den building and every adventure in between. The panel loved the mix of vibrant colours, classic neutral styles and cool graphic designs on offer.
All the butter-soft joy of cashmere without the pressure that comes with hand-washing and spot cleaning!
Really lovely!
Wonderfully soft - love that it’s machine-washable!
I love the cool designs on these jumpers. Fab colour palettes and the boy's selection is just as much fun as the girl's.
Winner:JOINT SILVER Best Children's Eco Fashion Brand
Who:Frugi
What:Super You! Collection
Why:
Frugi’s Super You! collection is bursting at the seams with joy, colour and fun. Our judges were super impressed with the brand’s continued and unwavering commitment to sustainability, using 100% GOTS certified cotton which is not only kinder for the planet, but for sensitive skin too. The panel were also incredibly impressed by all the technical features the collection had to offer, like rain-blocking seams, recycled fleece linings, removable gilets, and reversible styles for unlimited versatility.
Considered, bold, and planet-loving. Frugi brings the fun for every adventure all while paving the way for a brighter future.
Without doubt a fantastic brand!
Fab prints, excellent quality and a seriously impressive commitment to ethical and sustainable production. Brilliant!
