Winner:JOINT GOLD - Best Baby Toiletries Collection
Who:Bramley
What:Little B Bath & Body Collection
Why:
From its uplifting scent infused with botanical extracts to its beautiful hand illustrated packaging, the Little B range had all our judges oohing and cooing. The clear brand identity rooted in the British countryside with a dash of childhood magic makes this B Corp certified, wellness brand incredibly appealing and our judges agreed that not only was this a brand that they would use daily in their own homes but it was a brand that they’d love to gift to friends and family. Now with 100% recyclable packaging and compostable refill pouches the panel was seriously impressed.
Super cute designs and gorgeous smells!
Charming, whimsical illustrations give this collection child friendly shelf appeal.
Sweet woodland theme that doesn’t feel overly baby-ish. such pretty illustrations. we use some of the Bramley products at home, the bubble bath is particularly lovely.
Never met a Little B product that I didn’t love. Nourishing plant-based washes, the most
beautiful painterly packaging and compostable refill pouches mean this B Corp brand ticks all my boxes. And I have long sung the praises of its potted balms - I bulk buy the Vapour Balm!
These products always feel like a dose of natural magic. A firm favourite of mine.
Winner:JOINT GOLD - Best Baby Toiletries Collection
Who:Original Sprout
What:Original Sprout Toiletries Range For Baby & Child
Why:
The wide range of thoughtful products in this collection really impressed our judges who loved the high quality, eco-friendly formulations made from naturally derived ingredients. Every product passed the sniff test and were pronounced delicious smelling by all of our testers. Original Sprout is free from harmful chemicals like parabens, phthalates, sulphates, and formaldehyde and all products are dermatologist-tested, clinically proven, cruelty free and hypoallergenic. A fantastic eco-conscious brand that offers high quality, natural products that are a pleasure to use.
Adore the smell of these! Beautiful products!
For sure the best bath and hair products. I used these when my boys were small - the smell takes me back! A must for those special bath and bed times.
The range of hair products gets a big thumbs up from me. I love the idea of the classic styling balm - will be buying that for my boys.
I often steal these products from my kids! The Tahitian range smells like a tropical holiday and the miracle detangler is excellent.
Eleonore Crompton, Deputy Editor, Junior
Thoughtfully-formulated products for the whole family, free from everything you would expect and more. Its Scrumptious Baby Cream is just that, and the Curl Calmer is something of an unsung hero - restoring ringlets to their former glory.
My daughter has very long, very thick curls and has a slight sensory issue with having her hair brushed, so hair wash night is fraught… the Miracle Detangler and Curl Calmer is must have which we can't live without (plus her name is SCOUT so we love SPROUT ;))
Winner:SILVER - Best Baby Toiletries Collection
Who:Childs Farm
What:Childs Farm Baby Range
Why:
The soothing aloe vera and cucumber infused scent of this new improved baby range really hit the spot with our judges who felt it was exactly how a baby’s head should smell.  The sweetly designed pastel packaging won lots of praise for being equal doses cute and fun and the panel was excited to learn that the entire range is free from sulfates, silicones and mineral oils with tear-free cleansing formulations for stress free, happy bath times.
The Baby All Over Balm is brilliant, instantly soothing and protecting skin wherever it’s needed, tackling all those dry areas including lips and eye lids.
The Bluey collab was very well received in our house. This is a brand that my girls have grown up with. Its soothing oat-fuelled formulas work wonders on sensitive skin - and in my eyes the Sleep Mist is akin to a sedative.
Great for sensitive skin.
A lovely range of products at a great price - something for everyone.
I love the baby soft scent! so nostalgic and soothing
Winner:BRONZE - Best Baby Toiletries Collection
Who:Good Bubble
What:Good Bubble Grow with Peppa Pig Luxury Baby Bath Time Gift Set
Why:
Who wasn’t elated to hear that Mummy Pig had a new little piglet to add to her brood? Our judges loved this beautifully packaged celebratory gift set featuring Good Bubble’s Mild and gentle bathtime products suitable for newborns up and a super soft Peppa Pig towel from Mori. This set was earmarked by Junior’s Editor as her one of her favourite entries in this year’s awards.
This is really special! The whole nation was engrossed by Mummy Pig’s pregnancy and this is the perfect gift-set to celebrate all new arrivals with.
A guaranteed crowd-pleaser of a gift… soft cotton towelling, nourishing bath products and the universal appeal of Peppa. Special shout out to the Wash Bar that contains wondrous rosewater and is completely plastic free - it also lasts a month of Sundays!
Nice to have a gift set with towel included.
A good selection of products within, and an excellent towel that feels luxurious. A lovely gifting set that wouldn’t need wrapping.