Winner:JOINT GOLD - Best Innovative Product Design (Parents)
Who:Momcozy
What:Mobile Flow™ Hands-Free Breast Pump
Why:
The Momcozy M9 is redefining the pumping experience with a blend of comfort, discretion, and smart technology. Designed to fit seamlessly inside a bra, this lightweight, cordless pump allows mothers to express milk discreetly, conveniently and flexibly, while going about their day. What the JDA judges felt really sets the Momcozy apart, are its practical smart features. Through the Momcozy app, mums can track pumping sessions, adjust modes, and even personalise patterns to suit their own body and milk flow. Quiet, leak-proof, and easy to clean, this brilliant pump combines modern convenience with affordability — a fantastic tool that supports you throughout your pumping experience.
This is such a great pump that feels incredibly comfortable and lightweight. Love the sleek design that makes a very perfunctory product feel cool and modern.
A brilliant piece of kit at a great price. This will make life so much easier during the breastfeeding and pumping chapter.
Winner:JOINT GOLD - Best Innovative Product Design (Parents)
Who:Munchkin Flow Nipple Shield +
What:Munchkin Flow Nipple Shield + The world’s first patented nipple shield with a built-in see-through channel that allows mothers to watch breast milk flowing.
Why:
Our judges felt that by combining innovation with practical design, Munchkin has created a thoughtful product that supports mothers’ confidence, comfort, and breastfeeding success and provides a real solution to a concern that so many mothers have. The Starter Kit includes everything a mum needs: the shield, a sterilising travel case, and a cleaning syringe for easy maintenance. The shield can be used up to 200 times and comes in four sizes to ensure the perfect fit.
When I first saw this product I was blown away and then absolutely elated that someone had invented a brilliant, easy-to-use solution to the very real problem of having no idea whether your baby is getting enough, if any milk! A product that I would have been thrilled to have.
Demystifying breastfeeding and giving mums the confidence that their milk is flowing. And if it's not, they can take action, armed with clear information. An empowering and life-changing piece of kit that will help so many breastfeeding mums.
Winner:JOINT SILVER - Best Innovative Product Design (Parents)
Who:Alf the Label
What:Customisable Carabiner Capsule
Why:
Beautiful luxurious design ( the Carabiner Capsule was the first parenting accessory to ever grace the runway at New York Fashion Week!) combined with practical features, versatility and accessibility make the Customisable Carabiner Capsule the ultimate stylish pram accessory. Our judges were very taken with the potential of this fantastic accessory and felt it had real longevity, agreeing that these luxe looking pouches would continue to be used long after you retired the buggy for good. Its versatile and fashion forward design meant it could be adapted to any occasion.
Very, very handy for mums on the run. Can attach to your buggy so you can easily access your wallet, phone, cards, sunglasses. Excellently thought through, beautifully designed and very high quality. A really smart option and high fashion accessory. A special product. Well Done. A treat for mums.
Everyone is drawn to this carabiner and its incredibly chic leather pouches and accessories. The perfect gift for chic new mum or mum to be.
A beautifully designed life organiser that you’ll want to carry way beyond the buggy years.
I’ve searched far and wide for the elusive pram bag which can pass as a chic designer piece that has survived post baby and even one that isn’t actually a baby product at all, and this is it.
Winner:JOINT SILVER - Best Innovative Product Design (Parents)
Who:Nanit
What:Nanit Pro Camera Complete Monitoring System
Why:
The smartest baby monitor on the market, Nanit goes far beyond video monitoring. With crystal-clear 1080p HD video, real-time sound and motion alerts, and unlimited app connectivity, it always ensures peace of mind for parents by offering complete sleep and wellness analysis, tracking and real time reassurance. With a multitude of features like temperature and humidity monitoring, two ways talk and night vision, predictive pairing with Nanit’s Sound + Light system, and care logs for parents and caregivers, Nanit is more than a monitor — it’s an intelligent parenting partner. Parents use Nanit for an average of 4 years and reportedly enjoy 36 extra nights of sleep a year! For that alone this monitor is a winner!
This monitor had me from its sleek design to its easy to use app that brings state of the art tech into the palm of your hand.
Incredible technology that will bring peace of mind to so many families.
Winner:BRONZE - Best Innovative Product Design (Parents)
Who:BellaMoon
What:Body Pillows - Native Irish Collection
Why:
Pregnancy comfort meets high design with this shaped pillow to support the back, bump, hips, and knees, it provides much-needed relief for expectant mothers, reducing pressure while promoting better sleep and alignment. What really stands out about BellaMoon is its aesthetic. Each pillow is crafted with machine washable premium organic fabrics and finished with designer details: exclusive hand-drawn prints on one side, calming plain tones on the other, and contrast piping for a premium touch. More than a pillow, it’s a beautiful piece of bedroom décor that feels as stylish as it does soothing.
Beautifully made. Super soft with elegant design. Could double up as breast feeding support and a pregnancy sleep pillow. Love this product.
This is such a great body pillow that I’d thoroughly recommend for pregnancy and beyond.
Beautifully designed for ultimate comfort when your body and limbs need that extra support at night.
