The founder of The New Society, Estefania Grandio has over 2o years experience in womenswear design and you can feel every single day of that tenure in the quality and cut of her sustainably made collection for kids and thankfully grown-ups too.
This season, muted tones of sand, ochre and dusty pink are punctuated with inky blues, tweeds and a heavy smattering of stars. Brilliantly, this label makes clothes that work for young children, women and teens so there is something stylish for the whole family to wear. The boyswear is particularly strong for Autumn/Winter with panelled fleeces and borg trimmed jackets that have a refined 80’s influence.
The collection is aptly called ‘It’s Written in the Stars’ and we absolutely love the bold graphic stars and more subtle constellation references. In fact, we love the entire collection but perhaps our only complaint is that the star spangled dungarees didn’t make it into the adult range – we’re seriously debating squeezing into an age 16 pair!
There are so many must-have pieces here but once again the brand’s repeat classic, the Olivia blouse is selling like hot cakes and we’re hoping that a lot of the kidswear that has already completely sold out in early August will be restocked. This collection truly has gone off like a rocket!