Did you know it’s World Forest Day this month? On Tuesday March 21st March to be exact. And what better way to celebrate than with a fashion collection that celebrates sustainability AND nature?
Step forward the FatFace x the National Forest collection, which includes women's, men's and kids' clothing inspired by the flora, fauna and creatures that grow and live in the forest.
The collection is part of FatFace’s groundbreaking 75-year partnership with the National Forest charity, celebrating their pledge to plant an entire forest and their long-term commitment to sustainability and being carbon neutral by 2023. This innovative partnership includes tree planting to off-set unavoidable carbon emissions, while creating something truly special – a forest for everyone to enjoy, for many years to come.*
For girls there are whimsical prints scattered across sundresses, jersey separates, and a beautifully embroidered denim jacket, while for boys there are cool printed graphic tees and utility styles with motifs from nature. What’s special about this casual, ‘get outdoors and play’ range is that each garment has been carefully designed to be kinder to the environment. This includes fabric bases made from responsibly sourced cotton and digital printing, which gives a greater depth of colour whilst reducing water consumption and wastage of materials. In addition to this, the products have minimal or no fastenings – making them accessible for all.
FatFace x National Forest Kids fashion Collection: Floral Print Dress, £24; Grey Tee, £12.50 and Shorts, £14
FatFace x National Forest Kids fashion Collection: Green Tee, £12.50
FatFace x National Forest Kids fashion Collection: Denim Jacket, £28
FatFace x National Forest Kids fashion Collection: Tee, £12.50 and Shorts, £14
FatFace x National Forest Kids fashion Collection: Shorts, £14
FatFace x National Forest Kids fashion Collection: Printed Tee, £12.50
* The woodland will be home to 60,000 trees, set amongst the scenic countryside and rolling landscapes of the National Forest – growing in the heart of the UK, across parts of Derbyshire, Leicestershire, and Staffordshire. All the images shown in the collection were shot on location at Feanedock Woodland, near Ashby-de-la Zouch in the National Forest.
