Announcing the Shortlist: Junior Design Awards 2026

< FASHION NEWCOMER >

Best UK & International Fashion Newcomer

• Kindred
• ROOBiE
• Rowdy Robin
• Svante Studio UK 
• Tots in Towelling
• Tres London

< FASHION BRAND AWARDS >

Best Eco Baby / Baby Fashion Brand

• Flexisuit
• growalong
• Kitz Heimat
• Superlove Merino
• The Little Stamford Company

Best UK Children’s Fashion Brand

• Blade & Rose
• Kin and Cloth
• Rachel Riley
• The Very Collection
• Wynken

Best International Children’s Fashion Brand

• Paade Mode
• Petit Stella
• TWO IN A CASTLE

Best Eco Children’s Fashion Brand

• Double Denim Kids
• Shooshon

Best Heritage Children’s Fashion Brand (Brands Over 10 Years Old)

• GRECH & CO.
• Rachel Riley

Best Children’s Fashion Retailer

• Shan and Toad
• The Little Sunshine Store
• Willkie’s

Best Circular/Vintage/Rental Fashion Brand

• Kidswear Collective
• Wunder Duds

Best Children’s Fashion Accessories Brand

• Blue Francis
• DripDropsLondon
• Petit Peepers
• Rockstar – Robbie Frames

Best Maternity Brand

• Clark&Gray

Best Breastfeeding Brand

• Lesh

Best Girl’s Fashion Collection

• Rachel Riley
• Petite Maison Kids – Violet Tweed Collection

Best Unisex Fashion Collection

• BUUDADUU
• Ducky Zebra – Highland Pals Collection
• Fille Garçon

Best Children’s Knitwear Collection

• Freckle Label
• MIKA & MILO
• Rosie Sugden 
• Talou  – Mary’s Living and Giving for Save The Children Collection

< BABY INTERIORS AWARDS > 

Best Highchair Design

• CYBEX – Click & Fold 4-in-1
• Tutti Bambini – Nova Maison 7-in-1 

Best Crib/Pod/Moses Design

• Huddle – 4 in 1 Bedside Crib
• Tutti Bambini  – CoZee® Sense Bedside Crib

Best Cot/Cot Bed Design

• CuddleCo – Beaumont Cot Bed
• CuddleCo  – Clara Cot Bed 
• Gaia Baby – Eos Cot Bed
• Nestig – Wave 3-in-1 Crib

Best Changing Product Design

• Shnuggle  – Eco Touch Nappy Bin

< CHILDREN’S INTERIORS AWARDS >

Best Children’s Interiors Brand

• POSIE AND PENN

Best Interiors Design (Accessory & Decoration)

• All My Firsts – Baby Goose Edition
• Lion & The Pear – Art Prints
• Moppet Circus Tapestry
• The Zoofamily – Zoo Light

Best Interiors Product Design (Furniture)

• Babai – Button Collection
• Little Hoppa
• Stapelstein – Dynamic All

Best Interiors Product Design (Soft Furnishings)

• 2 Stories – Tukan Nord Cushion
• Jakopina – Personalized Knitted Blankets 
• Kabode – Bedding
• ODA London – Duvet Sets

< BABY AWARDS >

Best Pushchair Design

• Bébécar – Face
• Ickle Bubba – Stomp Luxe Elements Edition 
• Mima – Creo

Best Pushchair Design (Compact/Travel)

• Ickle Bubba – Pisces Stroller
• Mima – Miro Compact Stroller
• Silver Cross – Nia

Best Pram Accessory

• 7AM Enfant – Blanket 212 Evolution
• BINIBAMBA – THE ULTIMATE BUGGY KIT 
• Rockit – Rocker

Best Changing Bag Design 

• tiba + marl – GINGHAM TOTE + CADDY

Best Changing Bag Design (Rucksack)  * NEW

• Avery Row – Baby Changing Backpack

Best Sleeping Aid Design

• Lumie – Willow
• Rockit – Rocker
• Rockit – Wooshh 
• Rockit – Zed 
• SleepaSloth – Baby Sound Machine and Nightlight

Best Nightlight Design * NEW

• Nanit – Sound + Light Machine
• Rockit – Rising Star
• Shnuggle – Moonlight Plus

Best Baby Monitor * NEW

• ergoPouch Drift Home Monitor
• Momcozy BM08
• Nanit – Pro Monitor + Sound and Light Machine

Best Innovative Product Design

• 7AM Enfant – Car Seat Cocoon 
• By Albani – Step Up
• Hackerlily – HipSurfer
• Ickle Bubba – Virgo Travel System
• Momcozy – Air 1 Breast Pump

Best Innovative Product Design (For Children)

• Jules Stories -Jules
• Karri –  Messenger 2
• Posture by Post – Life on the Wedge
• Rockit – Rising Star

Best Innovative Eco Product Design

• Kitz Heimat – Babywearing Insert
• Shnuggle – Eco Baby Bath 
• Splash About – Happy Nappy Hero

Best Lifestyle Collaboration

• Etta Loves x Liberty Collection

< HEALTH & BEAUTY AWARDS >

Best Baby Toiletries Collection

• Little B by Bramley
• Love Boo
• Elm Lab Skincare
• Kit & Kin

Best Children’s Toiletries Collection

• Lav Kids Skincare Collection
• Miss Nella – Sparkle & Glow Studio
• Percy & Pop
• The Kids Bathing Co.
• The Soap Handler

Best Tween/Teen Toiletries Collection

• Bare la Terre
• blossom & beau
• indu
• Lav Teens Skincare Collection

Best Health & Wellbeing Brand (Children)

• Altruist – Kids Sunscreen Roller SPF 50
• BioGaia UK
• Snugsee
• Tonic Kids Vitamins
• Zoofamily – Sonic Kids Toothbrush

Best Health and Wellbeing Brand (Mums to be/New Mums) * NEW

• BioGaia UK
• Proceive

Best Eco Nappy Brand

• Bambino Mio – Revolutionary Reusable
• Kit & Kin – Hypoallergenic Nappies & Pants
• Pura Nappies

Best Teething Product Design

• BioGaia UK
• Sophie La Girafe

Best Pacifier/Dummy Design

• BIBS – Dummy Range
• FRIGG – Pacifiers

< TOY AWARDS BY AGE >

Best Toy Design 0-2 Years

• Jaques of London – The Friendly Farm
• tickit® – Sensory Steel Tumble Ball

Best Toy Design 3-5 Years

• AVDAR – The kingdom Block Set
• CONNETIX – 48 Piece Pastel Portal Pack
• Hornit – AIRO
• Jaques of London – Bailey The Bus
• Pocket Towns – Pocket Cafe Collection
• SNUGSHINE – Glimmer the Glowing Unicorn Plush Set
• TP Toys – Buttercup Wooden Cottage

Best Toy Design 6+ Years

• Candylab – Stunt Jump Set
• Maped Creativ – Airbrush Maker
• WOW! Stuff – Minions Palm  Puppetronic
• WOW! Stuff – Pikachu Puppetronic by RealFX

Best Game for 3-5 Years * NEW

• Jaques of London – Wooden Puzzle Game – Bears Dress Up Set
• Lovevery -The Maths Skill Set
• tonies – Tonieplay

< TOY AWARDS >

Best Toy Brand

• Le Toy Van – The GT Series Car Collection
• Pea and Biscuit
• tickit®

Best Heritage Toy Brand (Brands Over 10 Years Old)

• Babai – woman and moods.
• MOLUK – Bilibo – Midi
• TP Toys-  Explorer Metal Climbing Frame

Best Creative Play (For Toddlers)

• Creative Play Resources – Silicone Colouring Mat 
• Inspire My Play – Sensory Play Starter Set
• Little Camie – My Everyday Routine Quiet Book
• Maped Creativ – My First Creative Sets
• Wonderie – The Everlasting Cake

Best Creative Play

• Babai – Magnetic Dollhouses
• KIDYWOLF – KIDYDRAW-MINI
• Maped – Infinity Kidy Colouring Pencils
• MODU – Dreamer Set
• No Nasties Kids – Strawberry Cupcake Kids Play Makeup Set
• The Storyhouse -Modular wooden dollhouses
• tonies – Toniebox 2

Best Creative Play (Educational)

• HUE – Animation Toolbox
• Let’s Fly – Lets Learn to Read
• Ready Set Learn – Early Years Maths Playdough Activity Book

Best Activity Gym or Playmat

• Little Fae – Thalassa Playmat
• Little Ven – Reversible Playmat
• Minidream -Jungle Activity Gym 
• play&go – noomad 

Best Bike Design

• Early Rider – Super Velio Ride-On
• Glerc Bikes – Missy
• Hornit – HERO

Best Scooter Design

• Micro Scooters – Foldable LED Neochrome Scooter

Best Bike/Scooter Accessory Design

• • Micro Scooters – Eco Helmets for Bike & Scooters

Best Children’s Food / Drink Brand

• Annabel Karmel 
• Pip Organic

Best Feeding Product Design (Baby)

• Elodie – Baby Bib
• Munchkin – Silicone Baby Food Feeder
• TUM TUM  – Stainless Steel Tippy Up Cups

Best Children’s Tableware Design

• TUM TUM – Tippy Up Cups
• Moonkie – Stainless Steel Silicone Suction Bowl
• Munchkin – Stay Put Toddler & Baby Suction Bowls

Best Children’s Lunchbox Design

• b. box for kids UK – the big bento lunchbox
• Elodie – Lunch & Snack Box 
• Munchkin – Lunch Bento Box