Winner:JOINT GOLD - Best Health & Wellbeing Brand
Who:Natch
What:Natch Labs Toothpaste Tabs
Why:
These little glass jars of toothpaste tabs really grabbed our judges’ attention with their playful graphic labels featuring a rather lairy looking monster! The panel could see that these handy tabs would be a great way to encourage kids to take a fresh new look at brushing their teeth and would give them autonomy over the procedure with a lot less mess along the way. The bubblegum flavour is total kid heaven, yet the formula has been carefully developed to care for young teeth containing a natural enamel component to strengthens and remineralize little monster gnashers.
I feel like my daughter would EMBRACE this approach to teeth cleaning, which is currently quite a chore!
I came across these tabs at Pitti Bimbo, the kids trade fair in Italy and I was transfixed. Brilliant design that appeals to kids, eco-friendly packaging and exciting for kids to use.
My son is a HUGE fan of these tabs which have put a new spin on teeth brushing for him and are great for travelling with. No more sticky tubes of toothpaste that you can’t recycle.
Winner:JOINT GOLD - Best Health & Wellbeing Brand
Who:BioGaia
What:BioGaia Protectis Baby Drops
Why:
Our parent judges were excited to learn that these probiotic Baby Drops, enriched with vitamin D are scientifically proven to support digestive comfort and immune health in newborns and babies. With a 95% success rate in treating infant colic and reflux, the panel could see just how invaluable these drops could be to new parents and babies who struggle with these conditions. Easy to use, in well designed and appealing packaging, the panel could see this product being a staple in many family homes.
I’ve used this product before and felt it did the job.
The science surrounding probiotics and the microbiome is mind-boggling, but BioGaia cuts
through all that with its gentle dose of friendly bacteria for your baby. This well-researched strain is like a shortcut to a more balanced gut microbiota.
When your baby can’t be soothed and is showing discomfort after feeding time and time again, it is heart breaking and stressful for parents. These baby drops offer a ray of hope and the extensive clinicial trials show that they do have a positive impact.
Winner:SILVER - Best Health & Wellbeing Brand
Who:Thumbsie
What:Thumbsie handmade fabric thumb and finger guards that help deter kids from thumb sucking
Why:
These colourful, handmade fabric thumb and finger guards were a big hit with the JDA judges, especially those who had experienced the frustration of trying to train their children not to such their thumbs. This non-invasive and gentle method for deterring thumb sucking was hailed as genius and the judges could see that this was a well thought out, carefully crafted product that would really help children and parents break the thumb sucking cycle and improve their oral and dental health. The panel was excited to learn that Thumbsie® is recommended by dentists and orthodontists and is an approved product of the Oral Health Foundation.
So excited to see this brand here! I've had two finger suckers and found these extremely effective. Gentle and kind (no poor tasting nail polish which feels punishing) and helps engage and empower the child in stopping a behaviour. A product you probably wouldn't know about unless you needed to... and then you'll LOVE it!
I’ve been here! It’s very hard to encourage a thumb sucker to give it up, so it’s wonderful to see some innovation and enthusiasm in this area
These guards are genius in their simplicity. And they’re backed up by so many success stories, from parents of children who no longer suck their thumbs!
Such a simple, clever design that will empower children and their parents to break the addictive cycle of thumb sucking!
