Winner:GOLD - Best Fashion Newcomer (UK & International)
Who:Fille Garçon
What:A gender-neutral kids' leather brand born in London and inspired by Americana. Each piece is ethically made and built to last, using premium materials that are durable, easy to care for, and perfect for passing down.
Why:
The response to this brand was hugely positive. Everyone on our panel from stylists to influencers to our brand partner, Monsoon’s head of design, fell in love with this collection.
I completely loved this collection - full of energy, imagination and craft. I haven’t seen this in the market before. A great investment for parents that will be there for years to come
I can’t wait to see this brand grow. Completely blew me away with design and innovation!
A brand I've been following closely and am really excited about. Such cool, unique pieces. Like nothing else out there in kidswear. I'm also obsessed with their cowboy boots collaboration!
Absolutely obsessed with this brand! The designs are incredible. I want them for my own wardrobe!
I love this collection —so much personality in each piece. I’d buy them all!
Winner:SILVER - Best Fashion Newcomer (UK & International)
Who:Beemondo
What:The BeeComfortKnit collection. A 100% cotton knitwear collection inspired by nature - specifically bees - featuring hexagons and geometric patterns that echo honeycomb structures.
Why:
This brand that combines style, sustainability, and purpose really got our judges talking. They loved the simple designs, the commitment to using only one fabric for easy recycling and low waste production with an emphasis on celebrating nature.
Love the patternation here. A great heirloom product with a smarter end use. I love the brand consistency and I’m excited to see where it goes.
Everything looks very cosy!
Bee-utiful designs with a purpose! Love the brand is trying to educate children through its designs. Empowering them and inspiring them.
What’s not to love about this collection? Stylish knitwear that feels luxe, timeless, and effortlessly chic. The choice of colours and embroidery is simply perfect.
Absolutely beautiful, conscious design. An incredible aesthetic that will appeal to parents and kids alike. Sustainable, conscious and gorgeous.
Winner:JOINT BRONZE - Best Fashion Newcomer (UK & International)
Who:Morning Marvels
What:A new UK-based children’s brand redefining comfort through creative, sensory-friendly design. The debut collection features super-soft, tag-free clothes made with TENCEL™ Modal, for children aged 3 to 13, particularly those who have sensory sensitivities, skin conditions or fine motor challenges.
Why:
Our judges were excited by this thoughtful brand, designed with all children in mind but particularly those with sensory processing issues. Easy to wear, super-soft, tag-free and made from planet friendly fabrics featuring fresh prints, these clothes ticked so many boxes for our panel.
Beautiful branding with a gorgeous story behind it. Fabrics feel lush and malleable and soft…
I love the idea behind this brand. So needed. And SO soft. The leopard print is my favourite.
Gorgeous designs which are easy to wear, super-soft, tag-free and designed with all children in mind, especially those with sensory needs, which is SO important. I know how irritated my kids get with labels and tags digging in - I'm exactly the same.
Pretty pieces and lovely designs. Quality fabrics.
The concept behind the brand is wonderful; clothing that comforts sensitivities is a welcome addition to the kids fashion market. Brilliant, creative and conscious brand ethos and design.
Winner:JOINT BRONZE - Best Fashion Newcomer (UK & International)
Who:Tropel Kids
What:The Folded Matter Collection that takes its inspiration from Deleuze’s philosophy of the fold — where ideas, bodies, and forms are always shifting. These wearable clothes are a joyful meeting point between playful movement and structural design.
Why:
The JDA judges agreed that these eye-catching designs were beautifully designed with real life in mind. Perfect for playing in or dressing up for dinner, the collection was applauded for being fresh, original, stylish and comfortable. The sustainable aspect of this brand’s small batch, UK production and 100% cotton fabric choice also impressed.
Loved this brand so much - so exciting to see such original design. Such incredible detail and creativity.
Oh, I really like this brand. Excited about this one!! It feels fresh, cool, effortlessly stylish, fun. Everything I look for in a childrenswear collection.
Bright, bold, powerful designs packed with personality for quirky kids.
Quirky expressive pieces. Love the petals.
Winner:EDITOR'S CHOICE - Best Fashion Newcomer (UK & International)
Who:Little Novice
What:The Oversize Bodysuit. Unisex all-in-ones that have a classic, timeless feel with an oversize fit. Crafted from cotton or organic cotton with care and longevity in mind.
Why:
This spin on the classic bodysuit really stood out to our judges and the Junior Editorial team. Classic stripes combined with a super comfy, oversize fit gave this traditional baby and toddler essential a clever makeover. Simple but stylish and incredibly well made, we can see so many parents loving the ease and style of these suits. The oversize fit instantly made these bodysuits feel fresh and cool and the panel could see that kids would love wearing them.
A fresh modern take on the bodysuit. The coolest babies in town will be wearing these.
I would have dressed my babies and toddlers in these. Love the minimal design and great colourways. Great for sleeping in or wearing with cute sandals and a sunhat.
Love the simplicity and oversized silhouette.
Simple but perfectly executed.
Adore the concept, adore the design. A brand that has discovered a need and filled the gap. Easy, gender-neutral, all-season – brilliant.
Sophie Beresiner, Journalist, Author & Brand Founder @sophieberesiner
Winner:EDITOR'S CHOICE - Best Fashion Newcomer (UK & International)
Who:Clark & Gray
What:The 308 by Clark & Gray
Why:
The two versions of this coat on display at the JDA judging days didn’t stay on their hangers for long! Our judges were excited to try it on for themselves and all admired the clever inbuilt feature zips in the body of the coat that can be unzipped for more room when you need it. The deep pockets, removable hood option and easy one-hand popper fastenings were also much applauded – showing a deep understanding of the practical needs of a busy parent . Our Editor, Bonita Turner selected this entry as one of her favourite pieces from the Junior Design Awards, remarking on its innovation, attention to detail and longevity. A coat that will keep the wearer feeling confident and stylish throughout all the milestones of her life.
An amazing idea for longevity in product and design. Demonstrates great versatility and quality. Well made with a
good mix of function and form...
Oh what an exciting new brand! Excited to see more...
I love that this coat is built to last and offers ease and confidence as bodies change. A practical and thoughtful design.
An amazing concept - a coat that could be for maternity wear but equally appealing (and long lasting) for any stage of life. Lovely minimalist, elegant design.
A stylish, beautifully crafted and cleverly designed coat that will be worn well beyond the pregnancy months. A great example of technical innovation meeting covetable style.
