With its bight red box of stories, songs and music, the Toniebox has been leading the way with screen-free play for kids since its launch in 2015 . To celebrate its 10th anniversary, the brand has just unveiled their biggest ever innovation – the TonieBox 2. Not just a superficial upgrade, this is an all bells and whistles, 21st century makeover that has a longer shelf life and so much more to entertain and soothe kids.
The Toniebox 2 is now built to grow with children offering screen-free listening from as young as 12mths right up to 9 years+. Designed to encourage children to explore stories, music, and imagination at their own pace, it fosters early independence, creativity and helps build stronger daily routines. With its longer age range in mind, the box itself has been reworked and now features more robust rounded corners, squishy edges, and stronger materials that will outlast years of excitable play.
As well as being designed to entertain kids for a lot longer, the new Toniebox offers another level of entertainment with ToniePlay, an audio gaming add-on that offers a way for the whole family to enjoy the Toniebox with screen and ad-free audio gaming, interactive story telling, quizzes, and challenges. There is also an inbuilt nightlight and sunrise alarm with timer to help ease kids into the day. Something we could all do with!
What is ToniePlay?
Exclusively designed to work with the Toniebox 2, ToniePlay not only offers a new way to boost listening, it brings in physical participation for all the family. Opening up a world of safe gaming for children, the simple button controller and discs (that sit on top of the new light ring) unlock interactive treasure-hunt style quests, trivia quizzes and read-along, interactive stories where kids lead the way.
What’s more, the play range features all those classic and beloved characters that young children connect with, like PAW Patrol, Winnie the Pooh, Disney, The Gruffalo and the Tonie’s very own Lalalinos, plus many more.
Tonies for toddlers
For toddlers look out for My First Tonies, a new range of soft, squeezable characters designed especially for 1-2 year-olds, featuring farm animals, vehicles and under-water themes. The toy sits directly on top of the box and makes instant sounds to ensure little ones are engaged promptly. With an age-appropriate selection of sounds, songs and stories, including bedtime tales to help toddlers explore language, music and screen free listening, there are endless options for engaging and relaxing little children.
You can pre-order the Toniebox 2 now for £94.99 (available individually or in starter sets). It comes in anew range of colours: Sunset Red, Moon Gray, Cloud Pink, Sky Blue, and Tropical Teal.
It will be available in stores and online from 15 September 2025.
